Artificial intelligence is developing faster than other technology – and that’s great news for the economy and society, Accenture’s chief technology and innovation officer said.
when we buy media, we need to have complete confidence that it will be upheld, writes GSK Consumer Healthcare European media director.
Paddington Bear, a smitten Martin Freeman and a magical workshop feature in this year’s crop of Christmas ads. Campaign rounds up all the ones to watch.
Birchbox, the beauty box subscription service, is launching its first standalone pop-up store in the UK.
Aldi has revealed its 2017 Christmas campaign – bringing back last year’s diminutive hero Kevin the Carrot and introducing a new love interest.
The organization, which awards the Primetime Emmys, says widespread examples of the Hollywood producer’s behavior toward women are “deeply disturbing.”
“Those dirty rings! You’ve tried scrubbing them out, soaking them out, but you can still come out with”gather round, readers of a certain age, and repeat after me”RING AROUND THE COLLAR!” As indelible as a nursery rhyme, that weirdly accusatory line was launched in 1971 in an ad campaign for Wisk laundry detergent and became one of the most memorable ad phrases ever written.
Why? Sheer repetition, for one. It was heard an average of five times per 30-second spot. Created at BBDO by Jim Jordan, inventor of “nameonics,” “Ring” packed a punch. Secondly, as ad historian James Twitchell explained, it embodied what motivational psychologists call “constructive discontents.” Instead of needing something, he said, consumers are “persuaded to remove … dissonance and reestablish equilibrium.”
Ah, yes, perceived equilibrium. The early 1970s saw “women’s lib” grow in force, but Wisk went old-schooljust straight-up housewife stain-shaming.
It is fitting that Campaign is following an issue on the future of work with one on the ethics of the internet. The two are intrinsically linked.
The recent raft of job moves and departures across the big media agency groups is a sign of further upheaval to come.
Over the past 20 years, the ethics of the internet have been put to one side, on the basis that tech businesses are merely ‘giving the people what they want’ – but it is time for change.
Broadcom Ltd. Chief Executive Officer Hock Tan is gearing up for what could be a lengthy and bruising hostile takeover battle to clinch his $105 billion offer for Qualcomm Inc., the largest-ever tech deal.
Broadcom, seeking to build a powerhouse that leads the market for chips that let electronic devices operate wirelessly, is prepared to launch a proxy battle should Qualcomm spurn the $70-a-share proposal outlined Monday, a person with knowledge of the matter said. Qualcomm is assessing the cash-and-stock proposal, but it’s inclined to reject Broadcom’s terms. Broadcom would then forge ahead with a direct appeal to Qualcomm shareholders, said the person, who asked to remain anonymous discussing private matters.
To acquire Qualcomm, the world’s largest maker of mobile-phone chips, Broadcom would pay a 28 percent premium over the stock’s closing price on Nov. 2, before Bloomberg first reported talks of a deal. The proposed transaction would be the largest so far this year, valued at approximately $130 billion, including $25 billion of net debt.
Marks & Spencer is entering the Christmas ad war with a campaign starring Paddington Bear ahead of the film release of Paddington 2.
The two media companies are no longer talking, but a deal, which may still be in the works, would make sense for Disney, analysts said.
Four executives at major streaming services said they did not expect “Reputation” to be made available for streaming, at least at first.
-Creative director/art director Dana Markee and creative director/copywriter Ron Schlessinger created this “They Were Born With A Gift” spot for Yamaha Pianos, the brand’s first such consumer advertising in the U.S.
-Carnival-owned Princess Cruises selected Omelet as its creative agency of record, following a review.
-Barton F. Graf reminds viewers of the upcoming December 15 enrollment deadline for an Affordable Care Act healthcare plan for the Coverage Coalition project.
-Charlotte, North Carolina-based full-service communications agency Wray Williams hired Chris Williams as creative director of motion.
-Sid Lee Toronto hired Amanda Loughran to head its studio.
-Production company 1stAveMachine added Tucker Bliss to its directorial roster.
-The Athena Advertising Awards, which recognizes ads which “depict strong, bold women from all walks of life, moving through the world with ambition, moxie, courage, and resilience” announced its inaugural winners at The 3% Conference.
Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits say they prefer that trick-or-treaters don’t come to their door.
It’s a little pathetic, a little awkward but definitely an British phenomenon and worth poking some fun at. The film, born from this insight, showcases the ludicrous antics of an unprepared Halloween couple as they attempt to hide from an advancing group of trick or treaters. Because no-one wants to disappoint the neighbours kids. Gravity Road worked with acclaimed director Tom Geens on the film which was shot natively for mobile in a vertical format and distributed specifically on Facebook.
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