In 2017, the Geneva Public Transports company (tpg) turn 40 years of existence. To celebrate and thank all the employees of the company, they created party-ballooned-portraits
of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months.
In 2017, the Geneva Public Transports company (tpg) turn 40 years of existence. To celebrate and thank all the employees of the company, they created party-ballooned-portraits
of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months.
In 2017, the Geneva Public Transports company (tpg) turn 40 years of existence. To celebrate and thank all the employees of the company, they created party-ballooned-portraits
of 7 real employees and used them as an institutional campaign on all their vehicles during 2 months.
Americans consume 80% of the world’s opioids despite accounting for less than 5% of its population. As many as one in four patients prescribed painkillers struggle with addiction. Once addicted, many turn to heroine – often laced with Fentanyl – and ultimately overdose. Drug overdoses (52,404 in 2015) in the US now kill more than gun homicides (12,979) and car crashes (38,002) combined. Ohio is ground zero experiencing the highest number of deaths despite ranking 7th in population. In 2016 Cuyahoga County saw a record number of deaths – nearly 600 – and the trend is increasing. People know the heroin epidemic is a problem, but they don’t realize how it begins. Focusing on early intervention, the Cuyahoga County and local health systems partnered to address the epidemic. DONER accepted the assignment pro bono and worked with the task force to develop “OPIOIDS: Know the Risks” campaign.
We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer’s disease patients symptoms are much like riddles. They’re all about confusion about things that should be easy, as daily activities, family roles and even ones?? own age.
We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer’s disease patients symptoms are much like riddles. They’re all about confusion about things that should be easy, as daily activities, family roles and even ones?? own age.
We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help.
During the creative process, we discovered something very interesting: Alzheimer’s disease patients symptoms are much like riddles. They’re all about confusion about things that should be easy, as daily activities, family roles and even ones?? own age.
In Germany, just as in the rest of Europe and the world, there are currently many concerns – concerns about terrorism, about refugee policy, and concerns about those who are overly concerned about anything (and anyone) they do not know.
Yet the 1.7 million police officers, firefighters and rescue workers who ensure our country’s and our personal safety are often hindered in their work, paradoxically even by violence towards them.
The Federal Ministry of the Interior wants to restore respect for the people who risk everything for us with the nationwide campaign “Strong for you. Strong for Germany”. The campaign manages to address everyone – thoughtless people being in the way during an emergency as well as refugees whose experience has taught them not to trust the police.
The campaign includes TV spots shown during prime time on private TV channels; targeted online measures (German, English and Arabic) such as longer versions of those spots; as well as huge posters in selected German cities.
All content is particularly authentic and emotional. This is achieved by staging real members of police and emergency services: their images and comments reveal the person behind the uniform and their commitment to be strong for each and every one of us. No matter what.
A game of poker with four of the best chefs in Portugal. They don’t know much about the game, but they still go all in with their favourite ingredients.
“There never been a better time to be a marketer than now.”
That phrase was uttered multiple times by chief marketing officers presenting at last week’s Association of National Advertisers event in soggy Orlando that drew more than 2,600 marketing execs, agency leaders and vendors.
But the meeting, dubbed “Masters of Marketing,” left the feeling that marketers are not feeling so masterful at the moment: They are wrestling with issues ranging from how to break through what ANA chief Bob Liodice called a “byzantine, non-transparent, super complex digital media supply chain,” to how to strike the right balance of positioning their brands for societal good without getting too political.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
