Hasta La Creative!

I can now see far more clearly a future in which humans and AI will work together, as a super team, says Sarah Golding.

Venture seeks to derive key cultural insights to better serve consumers across the globe.

Há alguns dias, o Snapchat anunciou em seu aplicativo um projeto de arte virtual a ser apreciado por realidade aumentada em diferentes cantos do globo. Partindo de nove esculturas digitais do renomado Jeff Koons, a proposta da empresa era a de usar as famosas instalações do escultor norte-americano – e, depois, de outros artistas – […]

> LEIA MAIS: Obra em realidade aumentada do Snapchat é “vandalizada”

No novo Cinemático, Carlos Merigo, Matheus Fiore, Robson Bravo e Virgílio Souza e Jessica Correa conversam sobre “Blade Runner 2049”, dirigido por Denis Villeneuve. O papo sobre o filme começa em 6:20, com spoilers em 39:35. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify > 3:30 Filme […]

> LEIA MAIS: Cinemático – Blade Runner 2049

Unilever’s Dove brand removed and apologized for a Facebook ad over the weekend following a backlash decrying the ad. The below image of the ad was shared widely across social media and criticized for its perceived insensitivity.

Several such posters went as far as to point out similarities to blatantly racist ads of the Victorian era.
Dove responded to the backlash by pulling the ad, with the following message:

We reached out to a Dove representative, who provided the following explanation:

As a part of a campaign for Dove Body Wash, a 3-second video clip was posted to the US Facebook page which featured three women of different ethnicities, each removing a t-shirt to reveal the next woman. The short video was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, but we got it wrong. It did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened. We have removed the post and have not published any other related content. This should not have happened and we are re-evaluating our internal processes for creating and approving content to prevent us making this type of mistake in [the] future. We apologize deeply and sincerely for the offense that it has caused and do not condone any activity or imagery that insults any audience.

One question that remains: Who was responsible for the ad? Dove did not clarify in the initial email and did not respond to a second query asking that specific question a second time.

Ogilvy & Mather has long served as agency of record for the Unilever brand, which has been accused of racism in past ad campaigns.

We reached out to the agency for comment multiple times today, but have yet to receive a reply.

Translation welcomed John Fulbrook as group creative director, design.

In the role, he will be tasked with leading the agency’s design team and brining his design approach to current and future clients while reporting to chief creative officer John Norman.

“Branding is all about design – John approaches a design problem from a storytelling, cultural and technology POV,” Norman said in a statement.  “His design thinking translates the visceral experience into a consumer experience. John will be a tremendous asset for bringing Translation’s ethos to this discipline.”

“Translation sits at the juxtaposition of culture and storytelling,” Fulbrook added. “The idea of marrying culture, storytelling and then design seemed like an incredibly powerful place to be playing.”

Fulbrook joins Translation from The Martin Agency, where he has spent the past seven years. Most recently he led the agency’s design discipline as senior vice president, group creative director, working with clients such as Microsoft, Walmart, Nespresso, CNN, Sunglass Hut and Midas. Prior to joining The Martin Agency he spent two years as senior vice president, creative director for Collins.