(TrendHunter.com) The ‘Backpack – Relax’ knapsack comes as a versatile piece of equipment that will let you take naps wherever you are to keep your energy levels up when your schedule is hectic. The…
(TrendHunter.com) Technology has become an essential part of the modern consumer lifestyle, so the Grovemade Wireless Charging Pads are designed with style in mind to ensure it never looks out of place.
The charger…
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Audi
New Audi Q5
Now available with adaptive air suspension as an option.
Advertising Agency:Lintas, Lisbon, Portugal
Creative Director:José Godinho Marques
Art Director:Tiago Pinto
Photography:José Gomes Ferreira
Digital Artist:Filipe Almeida
Strategy & Client Service:Joao Franca Martins, Joana Lobo
Film
Burger King
Advertising Agency:Buzzman, Paris, France
President:Georges Mohammed-Cherif
Executive Creative Director:Georges Mohammed-Cherif
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Creative Director:Jean-Christophe Royer
Art Directors:Mickael Krikorian, Victor Sidoroff, Steven Daout
Copywriters:Mickael Krikorian, Victor Sidoroff, Steven Daout
Account Director:Pierre Guengant
Account Manager:Loïc Coelho
Account Executive:Clémence Gateau
Account Executive Assistant:Antoine Boizeau
Strategic Planner:Clément Scherrer
Head Of Social Media:Julien Scaglione
Social Media Mangers:Marie Le Scao, Elise Lassimoulie
Head Of Pr:Ame?lie Juillet
Communication:Ame?lie Juillet
Pr:Suzanne Langlais, Julie Claeyman
Communication Assistants:Suzanne Langlais, Julie Claeyman
Head Of Tv Production:Vanessa Barbel
Tv Production:Assya Mediouni
Tv Production Assistant:May Pham
Production:HVH Productions
Post Producer:HVH Productions
Post Production:HVH Productions
Sound Production:Claire Paillot, Octopus
Director:Boris Vassallo
Producer:Rodolphe Hesseman
Media
Fenty Beauty
Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. The launch event has since generated a whopping 1.1 billion impressions on social media.
The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Wildbytes harnessed cutting-edge technology to create the unforgettable multi-sensorial experience and an instantaneous, high-end fashion film.
Advertising Agency:Wildbytes, New York, USA
Production Company:Wildbytes
Set Design:Wildbytes
Project Director:Julio Obelleiro
Creative Director:Casilda Sánchez
Art Director:Guillem Castellvi
Production Director:Laia Zanon
Technical Production:Andrés Yves
Space Designer:María López
Film Director:Ginesta Guindal
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Welti-Furrer
Makes your move easier.
Welti-Furrer is Switzerland’s leading moving and transport company. It’s expertise is grounded in a long tradition that goes back to the 19th century.
Advertising Agency:Ruf Lanz, Zurich, Switzerland
Creative Directors:Danielle Lanz, Markus Ruf
Art Director:Isabelle Hauser
Copywriter:Florian Birkner
Photographer:Jonathan Heyer
Cgi:Tobias Stierli, Simone Vogel
Account Executive:Linda Egloff
This agency is desperately seeking a bilingual bullshit translator to help us talk in plain English so the bankers understand what we do and vice versa.
Quer ser o diferentão no Dia das Bruxas? Que tal assustar os amigos com sons reais, vindos do Universo? Basta acessar a playlist que a NASA fez para o Halloween. Ventos solares, explosões e colisões com cometas estão entre os itens da trilha sonora criada pela agência espacial, que adaptou os fenômenos, originalmente pouco perceptíveis […]
> LEIA MAIS: NASA faz playlist em homenagem ao Dia das Bruxas
O Bradesco apostou do nonsense para apresentar o Next para os millenials. O filme tem como protagonista Ken Jeong – o Mr. Chow da trilogia Se Beber, Não Case – apresentando diversas histórias da plataforma ajudando jovens a alcançar seus sonhos. Apesar de mostrar demonstração do produto, o roteiro foi criado como branded content, dando […]
> LEIA MAIS: Mr Chow apresenta Next – plataforma digital do Bradesco
-KBS launched this “Everyday Monsters” awareness campaign for the Missing Children Society of Canada (video above).
-Mother is forming a global partnership with The Secret Little Agency, including a joint venture to form Mother Shanghai.
-AdAge discusses “The Limits of a Sea Change.”
-WPP is dismissive of competition from consultancies.
-São Paulo’s new mayor, João Doria, is bringing back outdoor advertising to the city.
-Dentsu Aegis Network appointed Mother co-founder Stef Calcraft as executive chairman for the U.K. and Ireland, effective as of January, 2018.
-Vice Media hired Vogue advertising director Lucy Delacherois-Day as commercial director.
-The secret to success in fast food is…alcohol!
Welti-Furrer is Switzerland’s leading moving and transport company. It’s expertise is grounded in a long tradition that goes back to the 19th century.
Welti-Furrer is Switzerland’s leading moving and transport company. It’s expertise is grounded in a long tradition that goes back to the 19th century.
(TrendHunter.com) These returnable and reusable coffee cups and lids are part of an award-winning system. With an aim to see a less wasteful world, Cup Club essentially enables coffee consumers to return their used…
(TrendHunter.com) The ‘Blackboard’ electronic writing tool comes as a versatile piece of equipment that will enable users to maintain a freestyle way to write without having to use traditional paper or…
(TrendHunter.com) HofArc’s Living Vehicle adds an element of elegance to going off-the-grid, with its aluminum facade and self-sustaining features.
This chic and polished home on wheels offers a more design-…
USA Today’s now-iconic blue point will soon be part of the design of more than 100 local newspapers’ websites across the country.
Gannett, the owner of 110 newspapers in USA Today Network, is rolling out a digital redesign that will make papers from New York to California, Arizona to Iowa, all share a common template. There will also be a print design for USA Today, a newspaper already known for its vibrant design with visuals and snappy articles.
The new print paper is changing from five columns across the page to four, a new custom made font and more lively colors, according to Andy Yost, chief marketing officer at Gannett. The other papers in the group, which includes The Arizona Republic, Detroit Free Press, Des Moines Register, Desert Sun, Cincinnati Enquirer, will also share the same layoutthey all keep their traditional flags, the way their names appear on page one.
Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may have a bigger impact than anything marketers have encountered since the advent of the internet.
Defining “blockchain” in 2017 is akin to defining the internet in the early 1990s. Most people still can’t clearly describe what the internet is, but they know it is the backbone of the Web, email, streaming video, and mobile apps. Blockchain technically describes blocks of data strung together as a distributed ledger running over a peer-to-peer network that authenticates and protects the data. In practice, people will become familiar with blockchain through its uses, such as payments, identity verification, and others.
Here are 27 ways marketers and advertisers can expect to use blockchain. Some of these challenges are already being tackled by various technology firms through other means. While ad and identity verification aren’t new, this list shows the Swiss army knife versatility of blockchain. In some ways, blockchain applications will create entirely new solutions to marketers’ challenges, while other applications will aim to solve problems in ways that are arguably more impervious to fraud, more reliable, or better in some other way. If buyers (across brands and agencies) and sellers (across media and technology companies) can agree on the same blockchain standards, it may reduce the need for many third partiesand leave a path of creative destruction in its wake.
Battling a slowdown in client spending, the world’s largest communications group cut its 2017 growth expectations to zero Tuesday, two months after an earlier downgrade. WPP started the year predicting up to 2 percent growth in net sales, before cutting its forecast to 1 percent in August, and then slashing it again today. Margins are also expected to be flat this year.
On the call, executives discussed the group’s 1.1 percent fall in like-for-like net sales, its main trading measurement, to $4.1 billion for the third quarter of the year. WPP CEO Martin Sorrell talked about the slow conditions that make 2017 “a different kettle of fish” from recent years.
“It’s not Facebook and Google; it’s not consulting; it’s the distortion caused by low interest rates” which has led to low growth, low inflation and limited pricing power, he said, speaking from New York to investors at WPP’s third quarter results presentation in London. “You can’t cut your way to prosperity. At some point you’re going to have to invest … otherwise you get a downward spiral in terms of volumes getting lower and lower.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
