Oct
02
Monarch Airlines goes into administration
Posted in: UncategorizedMonarch Airlines has ceased trading, leaving 110,000 passengers stranded overseas.
Oct
02
Uber board to vote on stock sale and cutting Kalanick's power
Posted in: UncategorizedUber’s board of directors are planning to vote tomorrow on board reforms that would strip its founder and ex-chief executive Travis Kalanick of much of his power.
Oct
02
Google appeases publishers by ending 'first click free' and helping to sell subscriptions
Posted in: UncategorizedGoogle is pushing out measures that will help publishers sell more digital subscriptions and is also ending its controversial “first click free” policy.
Oct
02
As Dentsu faces up to its past, here's how it can move forward
Posted in: UncategorizedAdmitting wrongdoing is healthy. Now it’s vital to ensure things don’t just return to ‘business as usual’.
Oct
02
How DeepMind has redefined Go and human potential
Posted in: UncategorizedDeepMind’s AlphaGo did not just defeat world champion Go-player Lee Sedol, it changed the game of Go forever.
Oct
02
L'Oréal signs on to advertise at new Piccadilly Lights
Posted in: UncategorizedL’Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month.
Oct
02
Bain Capital posted to buy ADK
Posted in: UncategorizedThe private equity company is expected to launch a tender offer, according to reports.
Oct
02
Sailor Jerry offers free tattoos for London Cocktail Week
Posted in: UncategorizedSailor Jerry, the spiced rum brand owned by William Grant, is offering free tattoos during London Cocktail Week.
Oct
02
Twitter UK revenue growth slows to 4% with sales of £79.4m
Posted in: UncategorizedTwitter’s UK revenue growth slowed sharply last year with turnover up 4% to £79.4m compared to a 31% increase a year earlier.
Oct
02
Will the ban on photoshopped ads in France make a difference?
Posted in: UncategorizedNew legislation in France forcing brands to highlight photoshopped images is the first step to curing our endemic crisis of low self-esteem.
Oct
02
Nabs unveils first new brand identity for 14 years
Posted in: UncategorizedNabs, the support organisation for the advertising and media industries, has launched a new brand identity created by the charity’s creative agency Fold7.
Oct
02
Hearst UK halves losses to £2.7m but revenues slide 7% despite circulation lift
Posted in: UncategorizedHearst UK has halved its annual loss to £2.7m and increased circulation but revenues still fell 7% to £262.6m last year because of pressure on distribution arm Comag.
Oct
02
Popchips picks 18 Feet & Rising to launch brand's debut global campaign
Posted in: UncategorizedPopchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency.
Oct
02
How to 'make the internet great again'
Posted in: UncategorizedDigitasLBi brought together an eclectic array of speakers to share their ideas on how the internet can be saved from itself in the agency’s event as part of IAB Digital Upfronts.
Oct
02
House of Peroni takes citrus inspiration
Posted in: UncategorizedThis year’s House of Peroni, the annual pop-up, will focus on celebrating Italian citrus.
Oct
02
Site avalia filmes e séries de acordo com sua representatividade
Posted in: Uncategorized
Mediaversity avalia o espaço que mulheres, pessoas LGBT e minorias éticas têm ou não nas obras
> LEIA MAIS: Site avalia filmes e séries de acordo com sua representatividade
Oct
02
Apple News Lets Publishers Test Serving Ads From Google's DoubleClick
Posted in: Uncategorized
Apple’s latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.
A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of publishing executives familiar with the trial. Publishers like Cond Nast, Gannett, Time Inc., CNN and other media partners have been in talks with Apple for months about changing the technology behind the ads in the popular news app. Many publishers already use Google’s DoubleClick on their own properties and want the ability to just extend campaigns using their own tech.
“Apple is just starting to do more for monetization,” said one digital publishing partner, speaking on condition of anonymity. “We’re starting to get excited about it, but can only design and develop ad inventory for Apple News once we have the right pipes in place.”
Oct
02
Aides: Fashion Condoms
Posted in: UncategorizedPrint
Aides
Use Fashion to Fight HIV
Advertising Agency:BETC, Paris, France
Executive Creative Director:Stéphane Xiberras
Associate Creative Director:Julien Deschamps
Art Directors:Sophian Bouadjera, Vincent Lesne
Art Director Assistant:Bastien Sabot
Copywriter:Lucas Bouneou
Traffic:Diana Polet Munoz
Art Buying:Stephanie Giordano
Production Company:Watch Out
Illustrator:Antoine Magnien
Head of Activation Strategy:Julien Levêque
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