Oct
03
Innovation in agencies is coming like a ghost town
Posted in: UncategorizedIf agencies wish to remain a valued partner to business, as opposed to simply a supplier of communications, they must help business innovate or die.
Oct
03
How Agencies Can Turn the Tables on Consultants
Posted in: Uncategorized
Not to get too philosophical, but what is an ad agency these days? I ask because the 4A’s — the American Association of Advertising Agencies — is said to be contemplating adding consultancies like Accenture and Deloitte Digital into its ranks.
Of course, there’s a logical argument to why they should be members: consultancies are getting a lot of business that formerly went to ad agencies. Marketers will say this is thanks to the agencies themselves, who abused trust by padding their profits at their clients’ expenses, but also to the abstruse nature of programmatic advertising.
It all started years ago, when clients’ procurement departments began squeezing lower and lower costs from agencies. In turn, agencies had to either hire talent that wouldn’t be up to the task of solving some of programmatic’s greatest challenges, or create alternate revenue streams, whether or not marketers would approve of how these streams were created.
Oct
03
The Creative Muscle of Los Angeles, Framed in a Single Logo
Posted in: Uncategorized
Los Angeles has some serious creative firepower. That’s the point being made with a new logo, branding campaign and product line that agency 72andSunny, along with Brand Studio CAA-GBG, have created for the city. The “LA Original” initiative aims to highlight Los Angeles’ various makers and production and manufacturing capabilities, while also raising funds to support its creative economy.
The heart of the campaign is the logo, which consists of a pencil-thin, connected L and A, stretched out to create a generous gap between the two. Within that space, the campaign frames personalities, artwork and other creations that help make up the local creative economy.
“The logo is inspired by the truth that LA gives you space to create — it’s a wide-open canvas for creativity, providing the physical and emotional freedom to express yourself, experiment and make what’s next,” says 72andSunny L.A. Director of Strategy Kelly Schoeffel. “It creates a stage to elevate the people, places and things that define L.A., as well as an invitation to fill L.A. with your creativity.”
Oct
03
Smarties Has 3 New Co-Presidents — and a New Halloween Push
Posted in: Uncategorized
Smarties Candy Co. has named Liz Dee, sibling Jessica Dee Sawyer and their cousin Sarah Dee as co-presidents of the family-owned company and says it’s planning its biggest Halloween push ever, with potentially further increased marketing spending to come.
Halloween is a big season for the $40 million-plus brand and for the industry in general: Americans are expected to spend $2.7 billion on Halloween candy this year, according to the National Retail Federation.
The marketing push from Smarties, which makes its 15-piece rolls of colored candy tablets in New Jersey and Canada, focuses on DIY Halloween costumes from eight women (mostly moms) who blog about food, fashion, crafts, kids and more. They created costumes based on “smarties” from history and the posts, collected on a Smarties microsite, include instructions on how to make them and text about their appreciation of the candy.
Oct
03
A Lilongwe from home: five lessons for planners from a Malawian ad agency
Posted in: UncategorizedWhat I learnt from working as the only planner in one of the poorest countries in the world
Oct
03
Harry Potter exhibition to land in Madrid
Posted in: UncategorizedThe Harry Potter exhibition’s next stop will be Madrid, Spain, giving people the chance to look at the craftsmanship behind the costumes, props and creatures from the films.
Oct
03
How Schweppes is appealing to 'experimenters' with a pop-up bar
Posted in: UncategorizedCoca-Cola’s Schweppes is encouraging consumers to learn about alchemy with a hands-on experience of creating the bubbles for their gin & tonic.
Oct
03
Navigating the shift from conspicuous consumption to selfless shopping
Posted in: UncategorizedYounger consumers are viewing products and services in different ways to previous generations. Brands’ innovation efforts need to recognise that millennials want to “live large and carry little”, says J Walker Smith, executive chairman, Kantar Futures.
Oct
03
P&G board fights Nelson Peltz with letter to shareholders
Posted in: UncategorizedProcter & Gamble’s board of directors has issued a letter to its shareholders outlining the reasons why shareholders should vote for the board and against investor Nelson Peltz.
Oct
03
Uber's new boss to meet with TfL
Posted in: UncategorizedUber’s new chief executive, Dara Khosrowshahi, is meeting with London transport commissioner Mike Brown later today to discuss the loss of its licence.
Oct
03
Why WPP may fight Bain's bid for ADK
Posted in: UncategorizedADK seeks freedom from an unproductive partnership, but WPP sees Bain’s offer as too low, sources have indicated.
Oct
03
Ebay to measure brain signals in 'subconscious shopping experience'
Posted in: UncategorizedEbay is hooking up people to brainwave-reading headsets to find out what makes people tick during the shopping process.
Oct
03
'We're Trying to Mobilize Anything': What This GroupM Exec is Seeing in Puerto Rico
Posted in: Uncategorized
When Phil Cowdell, president of GroupM’s [m]Platform, NA, heard his Puerto Rico colleagues were in need of help, he hit the stores, packed his bags with 170 pounds of supplies supplies and hopped on a plane to Puerto Rico.
“I felt I just needed to get down here straightaway and get on the ground, so you can see what’s real,” he said via phone from Puerto Rico.
Cowdell told us about what he’s seen and what people can do to help.
Oct
03
Anti-Amazon Alliance Ad Unites Google, Walmart, Target, Costco and More
Posted in: Uncategorized
A new ad campaign is targeting Amazon, albeit not by name, by linking historically fierce competitors such as Walmart, Target, Costco, Walgreens and PetSmart under the banner of Google Express.
The ads on YouTube and other social channels, Google’s display ad network and Android TV show people grasping for details about what they want to buy. The common solution in the end, driven home by a swirl of eight retailers’ logos, is Google Express access to lots of online stores that aren’t called Amazon.
Google Express is an e-commerce shopping and shipping service that’s similar to Amazon Prime but without a paid subscription. Google recently waived the $95 annual fee for free Express deliveries, provided the order meets the minimum threshold for free shipping from participating retailers, a tactic that’s worked well for Walmart.com this year.
Oct
03
'We're Trying to Mobilize Anything': What This GroupM Exec is Seeing in Puerto Rico
Posted in: Uncategorized
When Phil Cowdell, president of GroupM’s [m]Platform, NA, heard his Puerto Rico colleagues were in need of help, he hit the stores, packed his bags with 170 pounds of supplies supplies and hopped on a plane to Puerto Rico.
“I felt I just needed to get down here straightaway and get on the ground, so you can see what’s real,” he said via phone from Puerto Rico.
Cowdell told us about what he’s seen and what people can do to help.
Oct
03
After Vegas Shooting, NRA Delays Political Ad Buy
Posted in: Uncategorized
The National Rifle Association has delayed political ad buys scheduled to run in Virginia in advance of the Nov. 7 election in which a gubernatorial race is on the ballot, according to media reports. The delay comes in the wake of the mass shooting in Las Vegas that left more than 50 people dead, once again putting the NRA in the spotlight.
Citing anonymous media-buying sources, Politico reported that ads slated to run Tuesday have been delayed until Oct. 10. However, the publication quoted a source familiar with the ad buy as saying that the delay was not related to the shooting and was part of its campaign strategy. The Washington Post also cited a source saying the delay was unrelated to the shooting.
Going on air with pro-gun ads the day after the deadliest mass shooting in modern U.S. history would probably have put the NRA on the defensive. The NRA has kept a low profile in the wake of the Vegas shooting. Its Twitter feed, which typically posts multiple times daily, remained silent as of Monday evening
Oct
03
Arriba Mexico Is the Airbnb for Homes Destroyed by Earthquake
Posted in: Uncategorized
Arriba Mexico looks like the popular home rental site, but with one big difference: the charming Mexican homes offered with descriptions like “pet-friendly loft with beautiful view” were completely destroyed in Mexico’s recent earthquake, as the photograph of each former dwelling makes clear.
Visitors to Arriba Mexico pick their rent-a-ruin, and the number of days. The total amount owed is their donation to an innovative fundraising program to rebuild homes destroyed by the earthquake and help those left homeless.
Edgar “Fader” Elorza and Angel “Cheche” Rodriguez, two creative directors from independent Mexico City agency Anonimo, came up with the idea when they realized the streets were already full of people who had rushed to clear debris from the Sept. 19 earthquake. They could contribute more with a powerful idea.
Oct
03
Chuck Lorre vs. Shonda Rhimes: This Showrunner Boasts the Most Expensive Ads
Posted in: Uncategorized
In a battle of the most prolific showrunners, Chuck Lorre’s comedies are the costliest for advertisers.
On average, a 30-second commercial in Lorre’s three CBS shows averaged just under $200,000 during the 2017-2018 season, according to Ad Age’s annual survey of media buyers.
Shonda Rhimes’ sudsy dramas on ABC, by comparison, cost advertisers $171,477. Dick’s Wolf’s NBC crime stories average $135,782.
Oct
03
Atomic Candy: Alma Mater
Posted in: Uncategorized
Film
Atomic Candy
Advertising Agency:Innocean, USA
Chief Creative Officer:Eric Springer
Creative Director:Kiran Koshy
Director:Kiran
DoP:Mike Jensen
Producer:Amy Krause
Talent:James Arthur Rubiner
Editorial Company:PostOp, Dallas
Editor:Adam Henderson
Music:Dustin Ballard
Locations:David Clements
Production Assistant:Liz Bedore
Writer:Madhu Kalyanaraman
Mix:LSD, Lime, Los Angeles)
Sound Engineers:Michael Anastasi, Kai Paquin
Color:Mike Jensen
Finish:Mike Jensen
Voice:Brad Whetmore
Oct
03
Corona: Paraíso Secreto
Posted in: Uncategorized
Film
Corona Beer
Advertising Agency:Wieden & Kennedy, Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Director:Anita Fontaine, Geoffrey Lillemon, Alvaro Sotomayor
Head Of Broadcast Production:Joe Togneri
Director Of Interactive Production:Kelsie Van Deman
Broadcast Producer:Lizzy Harris
Interactive Producer:Annatruus Bakker
Planner:Maria Correa
Head Of Digital Strategy:Greg White
Comms Planning:Greg White
Communications Planner:Hillary Heath
Digital Strategist:Freddie Young
Social & Content Strategist:Jordan Sowunmi
Group Account Director:Kirk Johnsen
Account Director:Franky Wardell
Account Executive:Thomas Missault
Creative Developer:Marc Winklhofer
Digital Art Director:Leeza Pritychenko
Digital Project Manager:Dylan Galletly
Project Manager:Janna Boesjes, Rodrigo Perez, Christian Mejía
Business Affairs:Kacey Kelley
Interactive Production Company:Mill+
Creative Directors:Adam Parry, Adam Grint
Producer:Jarrad Vladich
3D Tech Lead Artist:Ed Thomas
Lead Developer:Roberto Costas Fernandez
3D Art Lead:Dan Moller
Creative Engineer:Noel Drew
Engineer:Martin Thelwell
Event Producer:Eric Alba, Mayari Machado
Developer:Michael Hunualt
Lead Concept:German Cassado
Environment Design:German Cassado, Jiyoung Lee, Cameron Johnson
Concept:Jiyoung Lee, Cameron Johnson
Modeling:Marta Carbonell, Michael Greenwood
Texturing:Marta Carbonell, Michael Greenwood
Rigging:Andres Graichen
Animation:Jesus Parra, Philippe Moine, Kieran Russell, Sinu Raghavan, Appu V, Dhiran Karkera, Roshni Kakad
Event Production:Sicario
Assistant Producer:Lilyana Zea
Graphic Designer:Marcos Chávez
Pr Manager:Eileen Tuma
PR Leader:Carlo Ross
Set Design:Cocolab
Director:Alejandro Machorro, Quentin van den Bossche
Business Development:Carlos Velazquez
Project Producer:Andrés Mejías
Chief Set Designer:Felipe Linares
Set Design Coordinator:Mayra Meneses
Art Department:Luisa Guala, José Luis Cruz, Sebastian Alvarez, Alex Bermeo, Antonio Pirron, Rodrigo da Silva, Epi Calzada
Head Model Maker:José Luis Cruz
Concept Artists:Epi Calzada, Octavio Herrera
Chief Operation Officer:Alejandro Araiza
Logistics:Jesús Hernandez, Francisco Soto, Christian Romero, Sergio Guzmán, Marco Salazar
Operations:Jesús Hernandez, Francisco Soto, Christian Romero, Sergio Guzmán, Marco Salazar
Infrastructure:José Luis Patiño
Chief Lighting Designer:Paolo Montiel
Lighting Operator:Gerardo Montes, Valeria Gonzalez, Jorge Garatachea, Carlos Garatachea
Software Engineer Leader:Josué Ibañez
A:Jerónimo A. Zandi, Eduardo Jimenez
Production Company:Wieden + Kennedy, Portland, The Lift
Editor:Quentin van den Bossche
Line Producer:Lizzy Harris, Iván Melicoff Abril
Executive Producer:Ihxel Pérez, Leslie Carthy
DoP:Emilio Valdez
Editing Company:Joint
Audio Post:Joint
Music Company:Joint
Post Production:Joint
Telecine:Joint, Nikki Richter
Assistant Editor:Kevin Alfoldy
Post Producer:Catherine Liu
Audio Mixer:Noah Woodburn
Audio Assistant:Natalie Huizenga
Artist:Noah Woodburn, Doors Closed Corona
Title:Noah Woodburn, Doors Closed Corona
Lead Flame Artist:Leif Peterson
Vfx Producer:Stephan Lectez
Colorist:Ryan McNeal
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.