Sep
29
Express Newspapers' profits drop 56%
Posted in: UncategorizedExpress Newspapers has seen annual profits more than halve as owner Richard Desmond prepares to sell the group to Trinity Mirror.
Sep
29
Remarketing: Teach your brand to fight its own battles, Teach your brand to be strong, Teach your brand to suffer
Posted in: UncategorizedOutdoor, Print
Remarketing
The idea was born from a simple question to marketers – do you really know how your brand feels on the market? And the main thing – maybe it’s time to teach it to be strong and to survive? Visit Remarketing Conference and become a rescuer of brands.
Advertising Agency:BBDO, Kiev, Ukraine
Executive Creative Director:Anze Jereb
Creative Director:Denis Keleberdenko
Senior Copywriter:Julia Kolesnik
Art Director:Maria Plotnikova
Illustrator:Serhiy Mohylny
Graphic Designer:Maria Teterin
Project Manager:Olga Kiseleva
Ceo:Victor Ishkov
Sep
29
Road Safety: When You Get Home
Posted in: Uncategorized
Film
Road Safety
A police officer get confronted by a heartbreaking situation.
Advertising Agency:25FPS, Amsterdam, Netherlands
Creative Director:Ben Brand
Art Director:Ben Brand
Copywriter:Laura Branderhorst
Illustrator:Galed Hamed
Photographer:Maxime Desmet
Sep
29
What Cohn & Wolfe's Authentic 100 reveals about global brand trust
Posted in: UncategorizedAmazon, Microsoft and PayPal reflect on how to keep it 100 with your customers.
Sep
29
Hamburg tourism board to create taste of German city in Shoreditch
Posted in: UncategorizedThe Hamburg tourist board is enticing Londoners to visit the German city with a music pop-up in Shoreditch next month.
Sep
29
Samsung launches Galaxy Note8 with station takeovers
Posted in: UncategorizedSamsung has been taking over commuter locations as it launched the Galaxy Note8.
Sep
29
Ikea buys gig-economy platform TaskRabbit
Posted in: UncategorizedIkea has acquired 100% of TaskRabbit, the marketplace for odd jobs and everyday tasks.
Sep
29
Self-driving cars help pull BlackBerry back from the brink
Posted in: UncategorizedBlackBerry, the once-prominent smartphone maker almost wiped out by Apple and Google, is making a comeback thanks to a strong performance in its software division, quarterly results show.
Sep
29
Wall Street Journal to end European and Asian print editions
Posted in: UncategorizedThe Wall Street Journal will stop publishing its European and Asian print editions in the next week, as owner News Corp attempts to rebalance its business towards digital.
Sep
29
looking in the rearview mirror / Une idée un peu trop rétro?
Posted in: Uncategorized |
 |
| THE ORIGINAL? Raseef 22 / Print Ad – 2016 “Should women be driving our societies?” Source : Dubaï Lynx SILVER Agency : JWT Doha (Qatar) |
LESS ORIGINAL Ford Middle East / Social Post (tweet)– 2017 “Welcome to the driver’s seat” Source : Twitter Agency : Unknown (Middle East) |
Sep
29
Every child around the world has the right to be creative
Posted in: UncategorizedCreative inequality results in a waste of talent, resources and potential solutions, says Kian Bakhtiari, strategist, FortySix.
Sep
29
My Media Week: Ella Dolphin, Shortlist Media
Posted in: UncategorizedIt’s no ordinary week for Ella Dolphin, chief executive at Shortlist Media, where preparations for ShortList and Shortlist Media’s 10th anniversary celebrations and a supporting marketing campaign are well underway.
Sep
29
In pictures: Celebration time at the Marketing New Thinking Awards
Posted in: UncategorizedBrand marketers and agencies flocked to One Marylebone in central London for Campaign’s Marketing New Thinking Awards, held in partnership with Sky Media on Wednesday (27 September).
Sep
29
PR Implosions: How Four Marketers Answered Calamity
Posted in: Uncategorized
Brand disasters follow no script: Nose goo on pizza (Domino’s); poison in a pill (Tylenol); an oil spill that kills 11 and wrecks the basin of an ocean (BP). They can pop out of nowhere and from anywhere, even, say, the mouth of a stalwart news-anchor star who lies about a battle he was never part of (we’re looking at you, Brian Williams and NBC Universal). They can reflect something endemic to a corporate culture or an anomaly that nonetheless pulverizes all the good before it.
And in the end none of that stuff even matters once the debacle has landed. A mess is a mess that needs cleaning upthe job of the marketers and agencies and crisis management teams that will (hopefully) ensure that in the coming days or months or years no one will care about the nightmare that took place, and fewer still will remember it.
We profile four recent PR crises to take a look at their fails and the way they attacked them. Some, it seems, are doing better than others.
Sep
29
Purnam Medicare by SOS Ideas, Kolkata
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Directors: Souvik Misra, Soubhik Payra
Creative Directors: Sourya Deb, Siddhartha Sankar Ray
Copywriter: Sourya Deb
Art Director: Soubhik Payra
The post Purnam Medicare by SOS Ideas, Kolkata appeared first on DesiCreative.
Sep
29
Report: Twitter Was Possibly Used 'More Extensively Than Facebook in Russian Influence Campaign'
Posted in: Uncategorized
Facebook has lately been taking plenty of heat for its use during the U.S. presidential election cycle by Kremlin-aligned groups to spread false information about Hillary Clinton and pro-Trump messagesbut now Twitter is facing fresh scrutiny for the same reasons.
A story on the front page of this morning’s New York Times under the headline “Twitter Seen as Key Battlefield In Russian Influence Campaign”tweaked for the web to “Twitter, With Accounts Linked to Russia, to Face Congress Over Role in Election”reports on new research conducted by the Alliance for Securing Democracy, “a bipartisan initiative of the German Marshall Fund, a public policy research group in Washington.” Daisuke Wakabayashi and Scott Shane of the Times write that,
Twitter may have been used even more extensively than Facebook in the Russian influence campaign last year. In addition to Russia-linked Twitter accounts that posed as Americans, the platform was also used for large-scale automated messaging, using “bot” accounts to spread false stories and promote news articles about emails from Democratic operatives that had been obtained by Russian hackers.
Sep
29
Amid Facebook’s Troubles, Message to Advertisers Stays Consistent
Posted in: UncategorizedAt Advertising Week, the social network extolled its size and reach to marketers, even while facing criticism over the misuse of its ad-targeting tools.
Sep
29
Braincast 248 – Obsolescência Programada: o motor secreto da sociedade de consumo
Posted in: Uncategorized
As origens e efeitos das práticas que nos fazem desejar sempre o último modelo de qualquer coisa
> LEIA MAIS: Braincast 248 – Obsolescência Programada: o motor secreto da sociedade de consumo
Sep
29
Thursday Odds and Ends
Posted in: Uncategorized-Chi&Partners gets a little erotic with Godiva (video above).
-4A’s named BSSP CEO Greg Stern as chairman of the board.
-The Saturday Morning initiative, which launched last year, introduced its first product, a line of “purpose build waist bands” called Peace Briefs.
-According to a French bank, WPP and Publicis Groupe are takeover targets and Accenture “looks a credible buyer.”
–Ji Lee of Facebook remembers Hugh Hefner.
-RPA teamed up with 20 partners to create short films to help children understand a cancer diagnosis for the Pediatric Brain Tumor Foundation.
-Digiday tracks “The state of TV’s decline, in 5 charts.”
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