For the CBS prequel, the co-creator Chuck Lorre abandoned the format that made him successful by instead using a single camera, voice-over narration and a child actor.
Omar Oakes felt TalkTalk got it wrong to create a TV ad from footage it obtained of “real people” at home.
Above & Beyond chief executive Zaid Al-Zaidy on why a dog is essential for keeping everyone in the agency grounded
Event Magazine is moving to a new home and taking on a new name in the heart of marcomms conversations within Campaign. Experiences editor Gurjit Degun explains why.
Agile Films threatens destruction of ad agencies while Yannick Bolloré avoids the difficult questions.
Simon Gwynn loved the inventiveness of this live execution, in which a hologram of Carlsberg’s 19th century founder J. C. Jacobsen appeared on stage at a TED event in Copenhagen.
The marketing director at Coca-Cola UK & Ireland shares key lessons from her career.
Ovo Energy sees another agency’s pitch, McDonald’s hands major innovation brief to Publicis.Sapient and former Asda marketer Claire Harrison-Church resurfaces at pitching vehicle hire company.
The X Factor’s new sponsor Just Eat has launched its first series of ads celebrating “unsung superstars” ahead of the singing talent show’s return on ITV this weekend.
R/GA is launching its consulting services in Asia-Pacific, and has hired Jehan Leanage as executive director for consulting, APAC.
Daniel Bonner has left as global chief creative officer at SapientRazorfish after six years.
Zuzanna Gierlinska has joined Spotify as head of programmatic for Europe as the music streaming service aims to become a leading programmatic company.
Instagram’s native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social’s strategy director
Italian spirits company Gruppo Campari has chosen a team drawn from across WPP’s agencies to be its global partner for marketing and communication services.
The Advertising Standards Authority has launched an investigation into a press ad for Paddy Power featuring a picture of boxer Floyd Mayweather with the headline “Always bet on black”.
Radioplayer, the online joint radio industry initiative, is launching a “smart radio” for connected cars, with Audi the first brand to sign up to using them in production.
After an eight-year partnership, Debenhams has split with J Walter Thompson.
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: As Hurricane Harvey’s floodwaters devastated southeastern Texas, some shops took advantage of the panic and jacked up prices of necessities. The state’s attorney general’s office received 684 consumer complaints by early Wednesday; they mostly involved “price-gouging of bottled water, fuel, groceries and other necessities,” according to The Washington Post. A Best Buy sold a 24-pack of bottled water for a $42, which the company said was “a mistake in a single store.” Meanwhile, Best Western is cutting ties with a location that charged nearly three times the standard nightly rate, and it reimbursed customers, the Post says.
For those in need of some feel-good news right now: A local retailer, Gallery Furniture, opened its showrooms as shelters, as Ad Age noted a few days back. The owner, Jim “Mattress Mack” McIngvale, has been receiving wide praise. (“Let’s Hear It For the Mattress King of Houston,” as Esquire writes.) Locally, he’s famous for his funny commercials, like this vintage 1990 spot, featuring a mattress strapped to sports car.
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(TrendHunter.com) As baked mooncakes are often incorporated into celebrating the Mid-Autumn Festival in Asia, McDonald’s is now offering boxes of branded McCafé goods that are fit for celebrating the season….
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