Aug
31
Gameday Questions? Call Coach Gruden
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Calling up an ex-NFL coach on a Mexican beer hotline to get party tips is a winning idea. (Hint: Corona is the answer)
Aug
31
Watch the Newest Ads on TV From Adidas, Geico, Bud Light and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Adidas serves up a fresh cut of its epic “My Way” ad starring James Harden and Kendall Jenner (Creativity’s Alexandra Jardine previewed the campaign earlier this month). Bud Light opts for some dark comedy (see E.J. Schultz’s story: “Bud Light Tries to Resurrect Its Punchline Personality in Ad Evoking ‘Game of Thrones'”). And pro football player Luke Kuechly gets in a seriously intense workout for Geico.
Aug
31
Fox Will Air Six-Second Spots In NFL Games
Posted in: Uncategorized
Fox is continuing its quest to standardize the six-second ad format with plans to run these shorter spots during live sports starting with National Football League games in September.
A limited number of six-second commercials will run during the NFL and Major League Baseball, as well as during college football games and Major League Soccer on FS1. The first NFL spot will appear before kickoff during the regular season opener on Sept. 10.
Six-second ads are becoming all the rage among digital and media companies. The format was first championed by YouTube last fall and Facebook has also said it is developing six-second spots.
Aug
31
Trade Desk Responds to P&G's Pritchard's Call to Action, Takes Shot at Google
Posted in: Uncategorized
Seven months ago, Procter & Gamble Chief Brand Officer Marc Pritchard–arguably the world’s most influential marketer–pronounced that “the days of giving digital a pass are over. It’s time to grow up. It’s time for action,” during a talk at the Interactive Advertising Bureau’s Annual Leadership Summit in Florida.
Today, it appears Pritchard’s call to arms is coming to fruition.
The Trade Desk, which primarily provides software that acts as a one-stop shop for agencies to buy digital ads, and whose roster of clients includes P&G, announced Thursday that it has struck a “game-changing” deal with cyber-security outfit White Ops that, in theory, should effectively thwart bad actors from siphoning ad dollars from marketers for impressions never seen by humans.
Aug
31
'Game of Thrones' Maisie Williams Will Kick Off Twitter Series for Converse
Posted in: Uncategorized
Converse is back at it, enticing modern youths with trendy and pop culture-driven content. The Nike-owned sneaker brand plans to debut Public Access, a new series on Twitter on Sept. 5 at 6 p.m.
While the first episode is hosted by Maisie Williams of “Game of Thrones” fame, Miley Cyrus will host the second, debuting at the end of September. A third chapter is in the works; all are between 15 and 20 minutes in length. Williams plans to feature “Stranger Things”‘ Millie Bobby Brown and “Hunger Games” Amandla Stenberg, while Cyrus will talk to a 66-year-old pole dancing champion and a 19-year-old inventor.
Aug
31
Apple Balks at Higher Web-Access Fees After $1 Billion Video Bet
Posted in: Uncategorized
Apple Inc., told U.S. regulators it opposes charging higher fees for faster internet access, just weeks after pledging to spend $1 billion making movies and TV shows to stream online.
“Paid fast lanes could replace today’s content-neutral transmission of internet traffic with differential treatment of content based on an online provider’s ability or willingness to pay,” Cynthia Hogan, Apple vice president of public policy, wrote in a Wednesday letter to the Federal Communications Commission. “It could create artificial barriers to entry for new online services, making it harder for tomorrow’s innovations to attract investment and succeed.”
Ajit Pai, appointed by President Donald Trump to head the FCC, is rolling back Obama-era net neutrality rules by lifting bans on blocking web traffic and building “fast lanes” that favor those willing to pay more for faster service.
Aug
31
Star Wars: The Last Jedi Toy Blitz Begins With Drones
Posted in: Uncategorized
Two squadrons of little Star Wars drones fly through the air in a Brooklyn, N.Y., event space, blasting each other with lasers within the net-lined battle zone. The scoreboard keeps a tally as pro-pilots whip their X-Wings and TIE Fighters around, tagging each other between barrel rolls.
Propel, the company behind the toys, was showing off its flying machines in the run-up to “Force Friday,” the recurring shopping spectacle for Walt Disney Co.’s prized sci-fi franchise on Sept. 1. The merchandising machine will be in full gear, unveiling new toys and collectibles to begin hyping its products for the holiday rush and the theatrical release of “Star Wars: The Last Jedi” in December. In recent years, Star Wars has held special event days for merchandise before an upcoming big-budget movie, such as “The Force Awakens” and “Rogue One.”
Disney has planned events with dozens of retailers clamoring to capitalize on the franchise’s might, from Wal-Mart and Amazon.com to Toys R Us and Target. Smaller retailers, such as Build-A-Bear Workshop, Hot Topic, and even Pottery Barn Kids, got a piece of the action too. Brookstone and Staples will hawk gadgets; Bed Bath & Beyond will sell Star Wars bedding, waffle makers, and alarm clocks. Even Apple stores are taking part in the party.
Aug
31
Watch the Newest Ads on TV From IBM, Spectrum and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: IBM serves up a 15-second animated ad about its cutting-edge cloud services, as well as a separate 30-second spot that highlights how its AI technology is revolutionizing healthcare and other fields. DirecTV promotes its Movers Deal special to encourge people who have just moved into a new home to upgrade their package. And Spectrum rolls out another spot in its ongoing “Redefining what a cable company can be” campaign.
Aug
31
Kipling: Work, Everyday, Travel
Posted in: UncategorizedPrint
Kipling
A beautiful work bag is one that keeps you organized.
A beautiful city bag is one you can wear but never carry.
A beautiful travel bag is one that stays light even when you overpack.
Advertising Agency:DDB & Tribal Worldwide, Amsterdam, Netherlands
Aug
31
Paleta Payaso: Fireman, Birthday, Yoga
Posted in: UncategorizedPrint
Paleta Payaso
Paleta payaso (Clown lollipop) is a delicious marshmallow on a stick (just like a popsicle) with chocolate coating and eyes and mouth made with gummy drops. The combination of taste, character and advertising, sharing the ideas and smiles of young and old it became the “Face of Fun” (“La Cara de la Diversión,” its motto in Spanish) and one of the preferred candies of mexican families since 1972.
Advertising Agency:Y&R, Mexico City, Mexico
Global Chief Creative Officer:Tony Granger
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Saúl Escobar
Chief Operating Officer:Eduardo Delgado
General Creative Director:Karla Santa Anna
Agency Producer:Juan Pablo Osio
Head Of Art:Luís “madruga” Enríquez
Vp – Planning:Natalia Berrio
Creative Director:Rodrigo Casas, Luís “madruga” Enríquez
Art Director:Leonardo Corrales, Gilberto Garoli
Copywriter:Rodrigo Casas, Gilberto Garoli, Tania Novelli
3d Artist:Caetano Silva, Felipe Chacon
Producer:Stella Forlevize
Account Director:Monica Anaya
Account Supervisor:Fernanda Vázquez
Grouper:Karen Murillo Mendoza
Brand Executive:Ximena Reyes Villafuerte
Brand Manager:Cynthia Lona Barrera
Aug
31
30 Examples of Experiential Relaxation – From Spa Amusement Parks to Stress-Relieving Sauna Pods (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These examples of experiential relaxation range from spa amusement parks to stress-relieving sauna pods. While Beppu’s ‘Spamusement Park’ takes advantage of the Japanese city’…
Aug
31
20 Relaxation-Focused Products – From Portable De-Stressing Pods to Insomnia-Fighting Goggles (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These relaxation-focused products are made for consumers who are looking for a way to de-stress and escape in manners that are both affordable and convenient.
As many require at-home healing…
Aug
31
15 Gelatinous Dessert Innovations – From Water-Based Japanese Cakes to Jelly Dessert Cubes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These gelatinous desserts range from flavorful jelly cubes to raindrop-resembling cakes that take traditional jello to new heights. In addition to Brooklyn’s SMORGASBURG festival’s…
Aug
31
20 Interactive Clothing Innovations – From Reactive Light-Up Garments to Programmable LED Tees (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These interactive clothing innovations range from programmable LED tees to vibrating smart leggings. While examples like the Wearable X line provide comfort and versatility, while tracking the…
Aug
31
35 Sustainable Produce Innovations – From Low Cost Boutique Grocers to Food-Preserving Smart Stamps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These sustainable produce innovations range from low cost boutique grocers to food-preserving smart stamps that monitor food freshness levels effectively.
While more consumers are embracing…
Aug
31
35 Tech-Enabled Back-to-School Products – From Connected Sketch Books to Versatile Digital Pens (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These tech-enabled back-to-school products range from versatile digital pens to connected sketchbooks that blur the lines between the virtual and real world. With the back-to-school season fast…
Aug
31
Introducing Womankind by Berlei (2017) :45 (Australia)
Posted in: Uncategorized
It’s time to be kind. To your breasts. This spot is for a new bra range,from Berlei called WOMANKIND.
Aug
31
Marlon Wayans Joins Xbox Live Sessions Show – 9/6/17
Posted in: Uncategorized
After the successful launch of Xbox Live Sessions last week with DJ Khaled, the next featured guest to join the new interactive, livestream show on the Mixer Xbox Channel is star of the new NBC show Marlon, Marlon Wayans.
Aug
31
Levi's "Circles" (2017) 1:30 (USA)
Posted in: Uncategorized
People all over the world from all walks of life are dancing, whilst wearing Levi’s. It’s a montage spot that’s a wee bit expected in both execution and messaging. But the soundtrack (“Makeba” by Jain) is pretty awesome.
Aug
31
Petit Bateau "Leo's amazing day" (2017) 1:00 (France)
Posted in: Uncategorized
Oh how fun this spot is. It’s multi-pov camera telling the story of Leo having an epic play day while demonstrating 30 “torture tests,” to prove the durability of his sweatshirt.
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