(TrendHunter.com) June 2017 children’s trends reveal plenty of non-traditional mother-focused campaigns and commercials, as well as children becoming more autonomous in the business world.
There are plenty of…
In Nick Bilton’s “American Kingpin,” the former boy scout who started the Silk Road is brought down by federal agents in a dizzying manhunt.
The singer’s second record debuted at the top of the Billboard 200; the country singer Luke Combs opened at No. 5.
Taylor James was tapped to create the 2017 AICP Show sponsor reel, which premiered on Wednesday, June 7 at MoMA in New York City. The film is a visual poem that shows the depth of storytelling styles in the commercial production community and honors the tremendous range of artistic disciplines that make the AICP membership.
Dunkin’ Donuts is aiming to lighten the mood whatever the political outcome of today’s General Election Day (June 8) with its latest UK campaign, ‘The Snack Election.’
The campaign, created by The Martin Agency London, revolves around an alternative public vote, this one around four potential new donuts, one of which will end up going on sale. The four donuts up for election are The Blue Donut, The Red Donut, The Green Donut and The Orange Donut. Executed in political campaign style, ‘The Snack Election’ is being held across social media and outdoor on the same day as The General Election.
In Argentina Comic Con 7th edition, 20th Century Fox along with their agency 5SEIS presented 4 dynamic and interactive spaces for the fans.
In “Kingsman: The Golden Circle” we recruit secret agents testing shoot accuracy with two very special weapons; an umbrella and a suitcase. 1,500 agents were shortlisted and took their Kingsman badge.
“War for the Planet of the Apes” presented a space that simulated the forest, in which the participants took photos next to the apes of the film. Lots of photos and lots of fun.
“Condorito: the movie”, allowed to challenge the character with a soccer skill game through Augmented Reality. More than 800 participants took a picture.
“Alien: Covenant” showed “In Utero”, a Virtual Reality experience and the exclusive presence of Facehugger, present in more than 1000 photographs.
More than 80,000 people had contact with the interactive stand.
Background: The furniture market in India is largely unorganized, and local players continue to rule the roost. Urban Ladder, one of India’s leading online furniture retailers, wanted to eat into the share of these local players by drawing attention to one of their categories in specific – beds & mattresses.
Solution: Instead of investing in a mass media campaign, we created a collection of the tiniest bedtime stories. Sent to potential customers, these books let people know that Urban Ladder’s beds and mattresses are so comfy, that their chances of getting through a long bedtime story are next to nil.
Results: Within days of the book’s being shipped, social media influencers and customers started talking about it, prompting others to request for copies – proof that when content is really interesting, people will also ask you to advertise to them. The book was also listed on Goodreads.com.
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| THE ORIGINAL? Volkswagen Golf Variant – 1994 Source : Cannes Lions Archive Agency : DDB Amsterdam (The Netherlands) |
LESS ORIGINAL Fiat 500L “More Fiat, more space” – 2017 Source : Coloribus Creative School : Miami Ad School (USA) |
I don’t know who goes to Cannes for the panels, but some of the featured panels do look promising. Given the high cost to attend the industry’s marquis event, perhaps agency principals could demand attendance at X number of panels, plus a full debriefing for the team upon return. According to a memo reviewed by […]
The post Ad People Can’t Kick The Cannes appeared first on AdPulp.
The brand’s Chief Diversity Officer Lesley Slaton Brown talks about the company’s hiring initiatives and its latest spot targeting women.
Ahead of Cannes Lions, Snapchat has officially launched its Ad Manager platform and announced a new offering, Snap Publisher.
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