Jun
13
Jun
13
Wildlife Victoria: #WorldEnivornmentDay
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Jun
13
Volvo: Moments
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Over 1.2 million people die in traffic accidents around the globe each year, but Volvo believes its vision of an injury and fatality-free future can soon be a reality. The film features the new Volvo XC60, which is one of the safest cars ever made by the Swedish premium car manufacturer.
Jun
13
Monday Odds and Ends
Posted in: Uncategorized-72andSunny launched a “Good Goes Round” anthem ad for Cheerios, after winning creative duties on the brand away from Saatchi & Saatchi last October.
-W+K promoted Susan Hoffman to co-chief creative officer. She will serve alongside fellow co-CCO Colleen DeCourcy and chief operating officer Neil Christie.
-Havas said “Adios, mis amigos” to Heineken USA, after it decision to shift its Dos Equis creative account to Droga5 without a review, with a full page ad in Adweek listing the awards in won for its work on the brand
-Partners + Napier CEO Sharon Napier says “Passion is the key ingredient to success.”
-Leo Burnett London CCO Chaka Sobhani explains “how her agency is building teams that create a buzz.”
-Adweek unveiled its “Creative 100” list of “The Names You Need to Know Right Now in Marketing, Media and Tech.”
-VB&P founder Paul Venables discusses “creativity, inspiration and ‘leading with values.’”
-Starbucks is working with Lady Gaga on a “Cups of Kindness” promotion this week.
Jun
13
Cannes Lions Predictions From Former Jury Presidents: R/GA's Chloe Gottlieb
Posted in: Uncategorized
Any trends you do expect to see?
Last year, we saw an increase in AR and VR work, but it still felt like it was in its early stages. This year, I expect to see more refined work in this space that shows a deeper understanding and grasp of the technology.
There has been talk in the past of Cyber being eliminated as a category (even from the show organizers themselves) because Cyber” seems to permeate all work now. What are your thoughts on this?
Jun
13
Get Your Aura Photographed: Gwyneth Paltrow Marshals Fans for Goop's First Conference
Posted in: Uncategorized
On an overcast Saturday in Los Angeles, more than 600 people, mostly well-dressed white women, crowded into a spacious hanger in Culver City for a lesson in how to be Gwyneth Paltrow.
The daughter of actress Blythe Danner and a director Bruce Paltrow, Gwyneth has won an Academy Award and an Emmy, dated Brad Pitt, married and “consciously uncoupled” from a rock star, raised two children and started a trend in unusual baby names. That was all by the age of 40.
For her next act, Paltrow has attacked a professional challenge that flummoxes even the savviest mogul: building a sustainable, profitable, online media business. Paltrow is the founder and public face of Goop, a female lifestyle company that began as a newsletter and has since expanded into a diversified media concern. Goop publishes recipes and articles, sells fragrance and skin creams, and — as of last weekend– hosts a conference.
Jun
13
Brands Must Be Patrons, Not Sponsors, of the Arts
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To be a patron of the arts has been a mark of distinction for thousands of years. In ancient Rome and feudal Japan, patronage was considered to be an intrinsic part of life in the aristocracy. Those with money must support those without who embark on artistic endeavors to better the culture. The apex of patronage came during the Renaissance, when the Medicis (who were essentially the closest thing Europe had at the time to a multinational banking conglomerate) supported the work of everyone from da Vinci to Galileo over the span of a century.
Recently, however, the role of patron has morphed into the role of sponsor, which can be best defined, to borrow the words of Samuel Johnson, as “one who looks with unconcern on a man struggling for life in the water, and, when he has reached ground, encumbers him with help.”
Unfortunately, brand sponsors frequently abandon the causes they herald as most important as soon as the going gets tough. Social media has only expedited this process. There’s no better example of this than Delta and Bank of America’s recent ill-conceived flight from their support of The Public Theater — an organization that has produced important works of art in New York City since 1954.
Jun
13
Watch the Newest Ads on TV From Honda, Oberto, Kmart and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Motorsports champion Travis Pastrana gets a wee bit carried away on his riding lawnmower after fueling himself up on Oberto beef jerky. In another backyard scene, a dad impresses his kids with his grilling, juggling, tackling and tossing prowess — with a little help from Kmart gear. And in a Honda ad, two ferocious Godzilla-esque creatures wreaking havoc on a defenseless city aren’t exactly what they seem (spoiler: kids can be real monsters).
Jun
13
Get Your Aura Photographed: Gwyneth Paltrow Marshals Fans for Goop's First Conference
Posted in: Uncategorized
On an overcast Saturday in Los Angeles, more than 600 people, mostly well-dressed white women, crowded into a spacious hanger in Culver City for a lesson in how to be Gwyneth Paltrow.
The daughter of actress Blythe Danner and a director Bruce Paltrow, Gwyneth has won an Academy Award and an Emmy, dated Brad Pitt, married and “consciously uncoupled” from a rock star, raised two children and started a trend in unusual baby names. That was all by the age of 40.
For her next act, Paltrow has attacked a professional challenge that flummoxes even the savviest mogul: building a sustainable, profitable, online media business. Paltrow is the founder and public face of Goop, a female lifestyle company that began as a newsletter and has since expanded into a diversified media concern. Goop publishes recipes and articles, sells fragrance and skin creams, and — as of last weekend– hosts a conference.
Jun
13
Watch the Newest Ads on TV From Adidas, Beats, Budweiser and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Maro Itoje and Baptiste Serin are among the international rugby stars who appear in a high-energy, semi-animated spot for Adidas hyping its “Next is everything” slogan. Meanwhile, NBA stars light up a Beats ad set to The White Stripes’ “Seven Nation Army”; the message: “Champions will be heard.” (Alexandra Jardine previewed the spot and served up the backstory in May: “LeBron, Harden, Green and Durant Warm Up to the White Stripes for Beats.” The ad was created in advance specifically to run on TV during the playoffs.) And, yes, that’s Boyz II Men in the latest Geico spot singing about flatulence.
Jun
12
Sandy Hook Families Criticize Megyn Kelly for Planned Alex Jones Interview
Posted in: UncategorizedMs. Kelly said that on Sunday she will air her interview with Mr. Jones, a conspiracy theorist who has questioned the 2012 Sandy Hook school massacre.
Jun
12
‘Bachelor in Paradise’ Cast Sent Home Over Sexual Misconduct Allegations
Posted in: UncategorizedProduction of the ABC reality show was suspended last week pending an inquiry into accusations of inappropriate sexual behavior on the set in Mexico.
Jun
12
Mitsubishi: Chimp
Posted in: Uncategorized
The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4×4 and the electricity differential of the car.
Jun
12
Mitsubishi: Goat
Posted in: Uncategorized
The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4×4 and the electricity differential of the car.
Jun
12
Harrah’s Resort SoCal: Funner, California Mayor
Posted in: Uncategorized
David Hasselhoff has been named the first mayor of Funner, California — a real place located between Los Angeles and San Diego. Funner represents a complete rebranding for Harrah’s Resort SoCal, and is now an actual destination you can visit.
Jun
12
Harrah’s Resort SoCal: Funner, California Swamp Cat
Posted in: Uncategorized
The words from actual customer reviews were taken from travel sites and Facebook and were then interpreted in funner ways.
This review was performed by a heavy metal ventriloquist.
Jun
12
Harrah’s Resort SoCal: Funner, California Kung Fu
Posted in: Uncategorized
The words from actual customer reviews were taken from travel sites and Facebook and were then interpreted in funner ways.
This review was dubbed over a kung fu movie.
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