Hasta La Creative!

Phumzile Mlambo-Ngcuka, the executive director of UN Women, talks to Campaign about her role as a “referee” following the launch of the Unstereotype Alliance.

Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with a campaign involving ultra-specific targeted audio ads.

Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows the lead of social media platforms like Snap and Facebook.

Using Oracle Data Cloud, which anonymously IDs buyers and tracks offline sales, Pandora will attempt to answer the question marketers have asked since the dawn of radio: How does the ad you hear determine the product you buy?

The internet radio company hopes to connect the dots between targeted ads and actual purchases made. With over 81 million users per quarter, Pandora’s scale of information the company has listeners provide age, gender, zip code and email when creating an account allows them to collect one billion points of data per day.

Continue reading at AdAge.com

“We’re at least trying to be funny, a little more light-hearted,” Woolverton said of the campaign, its first content beyond social media outreach such as pictures of ice cream, which Woolverton shot himself when the brand got its start. Two ads begin airing Thursday, with two more to follow in July.

Halo Top will still rely on Instagram, Facebook, and other platforms. But running ads on digital video players including YouTube may help it attract shoppers who don’t follow the brand, including those who are not as calorie conscious. Halo Top is working with programmatic agencies to expand its reach.

Woolverton declined to share details on any new flavors or products, citing the competition. “We just have so many copycats out there,” he said. “It’s flattering, but we have companies that don’t even try to hide that they’re just completely a Halo Top clone.”

Continue reading at AdAge.com

(TrendHunter.com) Peace of mind is a luxury that’s newly accessible to a wider demographic thanks to innovations in anti-theft technology that infuse everyday devices with extra elements of security.

Gone are…

Majority of adults in the UK distrust advertising, while nearly half distrust brands generally, according to a new study by Daily Mirror publisher Trinity Mirror.

In a post-privacy world, man and machine are getting to know us all better. Being surprised by what people think might be a thing of the past.

Members of this year’s juries discuss the evaluation process, the winners, key themes and their personal favourites.

Yopa, the start-up digital estate agency, has appointed Lucky Generals to handle its advertising without a pitch.