Jun
13
Made.com commercial director: Marketing is about intuition
Posted in: UncategorizedAnnabel Kilner’s number-one quality she looks for when hiring is the ability to get on with people.
Jun
13
'Spandau or Speedcore?' asks Virgin Trains in debut work by Anomaly
Posted in: UncategorizedVirgin Trains boldly presents itself as akin to a relaxing Spandau Ballet track compared to stressful rival transport modes in Anomaly’s debut work for the brand.
Jun
13
W&K's Hoffman named joint chief creative officer
Posted in: UncategorizedSusan Hoffman, Wieden & Kennedy’s long-time creative leader who launched the London office, has been promoted to global co-chief creative officer.
Jun
13
Richard Curtis: we are seeing a victory for a more kind, compassionate, caring society
Posted in: UncategorizedRichard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued involvement in charitable initiatives that include Comic Relief, Red Nose Day and the Make Poverty History campaign.
Jun
13
Cannes Lions Predictions From Former Jury Presidents: Joe Alexander
Posted in: Uncategorized
Any other work that made you jealous, that you expect to win big?
Fearless Girl and “Meet Graham.” Ideas that transcend what has been done before. Ideas that are bigger than any brief could rationalize. Courageous in their ambition. Impactful beyond the intended audience. What else could you ask for?
Jun
13
Cannes Lions Predictions From Former Jury Presidents: Joe Alexander
Posted in: Uncategorized
Any other work that made you jealous, that you expect to win big?
Fearless Girl and “Meet Graham.” Ideas that transcend what has been done before. Ideas that are bigger than any brief could rationalize. Courageous in their ambition. Impactful beyond the intended audience. What else could you ask for?
Jun
13
Adhesive Anti-Slip Foot Pads – The Nakefit Allows People to Go Barefoot Without Being Uncomfortable (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Nakefit is an adhesive pad that was designed to be worn on the sole of the foot in order to protect it from the elements.
The pads come in the shape of a foot and have two sides, one of which is…
Jun
13
Smoke Or Cancer Cell by PencilWings Mumbai
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: PencilWings, Mumbai, India
Creative Director: Parvej Pathan
Art Director: Sandeep Shiraskar
Copywriter: Brijesh Mahanta
Photographer: Prashant Anjikar
The post Smoke Or Cancer Cell by PencilWings Mumbai appeared first on DesiCreative.
Jun
13
Why Cannes Is Courting China. Plus: Three Mainland Agencies to Watch
Posted in: Uncategorized
Cannes this year will include a China Day, when classical pianist Lang Lang will muse about music, marketing and brands. Papi Jiang, an online celebrity whose microblog has 23 million fans, will spill secrets of viral content. Chinese internet giant Alibaba Group is sponsoring the Lions Innovation speaker lineup. Its rival Tencent set up an account for the festival on all-purpose app WeChat, where Chinese attendees can buy delegate passes and ask festival organizers questions in their own language.
The festival generated total revenue of $72 million last year. There’s growth potential in courting the Chinese market, especially as global ad players like WPP look to cut costs at Cannes. China is the world’s second-biggest ad market after the U.S., but it’s still underrepresented at major global festivals. Plus, China has giant internet companies interested in soaking up more ad dollars from global brands, as well as its own big local agency groups — both of which can sponsor or host Cannes events.
There are signs that China is getting more interested in the festival too: Cannes awards entries from the country were up 10% last year to 1,022, and delegates increased in number by 12% to 328. In terms of awards, expect more of those too. China won just nine Lions last year, on par with markets a fraction of its size such as Romania, the Czech Republic, Portugal and Italy. In better years, China has won far more Lions.
Jun
13
Going Both Ways: Doing Cannes as Agency and Client
Posted in: Uncategorized
Cannes may have been built for agencies, but clients are the real stars now. Too bad there’s a price to stardom, as marketers including Kim Kadlec well know. The former Johnson & Johnson executive was recently in charge of global clients for Publicis Groupe, but returned to the client side with Visa late last year as senior VP-global marketing platforms.
Now as Cannes looms? “It’s total invitation overload, and it’s incredibly important to have a discipline around what strategy you’re going to have for that year, what are three or four things to focus on,” Kadlec said. “You can literally do meetings every half hour from morning to night and not scratch
the surface.”
Jun
13
HotelTonight to New York: Get a Room!
Posted in: Uncategorized
If you are looking for a one-night stand, HotelTonight wants your business — and is not embarrassed to say it. Flush with new marketing dollars, the hotel room booking app is running an outdoor campaign targeting local and regional residents in the New York City area rather than long-distance travelers.
Slogans urge people to make last-minute overnight plans, including some that have a steamy undertone. “Keep the night going,” says one ad, while another ad asks, “What happens after the after party?” Others are more practical, such as “Book some personal space” and “Skip the commute” — an attempt to get people to spend money on a room rather than endure a train ride back to suburbia.
“Have fun in your own city. Explore your own home,” HotelTonight Chief Marketing Officer Ray Elias said, summarizing the campaign. Does that include trysts? “Absolutely,” he said, laughing. “We are having fun with the brand. We are cheeky. We will say it like it is and we are not shying away from that. We are a challenger brand so we’ve got to set ourselves apart.”
Jun
13
Gary Vaynerchuck Wants to Fill the 'Empathy' Void
Posted in: Uncategorized
VaynerMedia has hired its first chief strategy officer, Justine Bloome, in an effort to bring empathy to agency leadership, according to agency CEO Gary Vaynerchuk.
In addition to bringing on Bloome, who previously served as executive VP and head of strategy and innovation at Carat USA, VaynerMedia has introduced five narrowly focused practices: VaynerTalent, which helps people build personal brands and businesses; VaynerSolutions, a digital consultancy; VaynerExperience, which focuses on experiential efforts; VaynerBeta, to help accelerate small and medium-sized businesses; and The 4D’s, an immersive consulting session.
Ad Age talked with Vaynerchuck to hear more about Bloome, the industry’s empathy void and Vayner’s new offerings. This interview has been lightly edited.
Jun
13
Starbucks and Lady Gaga Collaborate on Colorful Cups of Kindness
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: A few weeks after its vibrant Unicorn Frappuccino set the world on fire – and was reportedly spit out by songbird Katy Perry – coffee giant Starbucks is partnering with another pop star, Lady Gaga, and her Born This Way Foundation to spread a message about being kind to one another.
From Tuesday (June 13) to Monday (June 19), Starbucks will donate 25 cents from each of the Cups of Kindness beverages sold at participating stores in the US and Canada.
Jun
13
TV Executives Survey Relationships and Ratings and Snub Netflix
Posted in: UncategorizedAt the annual ATX Television Festival, panelists discussed Netflix’s heavy-hitting style and how executives now look at online chatter to evaluate a show’s success.
Jun
13
Você sabe o que é a Fórmula E?
Posted in: Uncategorized
Estivemos em Berlim para acompanhar o evento mais tecnológico do automobilismo
> LEIA MAIS: Você sabe o que é a Fórmula E?
Jun
13
Ed Victor, a Stylish and Frenetic Book Agent, Dies at 77
Posted in: UncategorizedMr. Victor, a 6-foot-4 bon vivant who was born in the Bronx, put together a star-studded client roster in England.
Jun
13
Cheil, MEC and AKQA win Platinum at Creative Tech Awards
Posted in: UncategorizedTop honours of the night went to Cheil Worldwide for its work for Samsung, AKQA for Barclaycard and MEC UK for Thames21.
Jun
13
Cannes Lions Predictions From Former Jury Presidents: R/GA's Chloe Gottlieb
Posted in: Uncategorized
Any trends you do expect to see?
Last year, we saw an increase in AR and VR work, but it still felt like it was in its early stages. This year, I expect to see more refined work in this space that shows a deeper understanding and grasp of the technology.
There has been talk in the past of Cyber being eliminated as a category (even from the show organizers themselves) because Cyber” seems to permeate all work now. What are your thoughts on this?
Jun
13
Sherman Alexie and the Tricky Art of Memoir
Posted in: UncategorizedIn a new book inspired by his mother’s death, “You Don’t Have to Say You Love Me,” Mr. Alexie plays with the complexities of autobiography.
Jun
13
Critic's Notebook: Vanity Cabinet: Trump Throws Himself a TV Pep Talk
Posted in: UncategorizedThe president’s made-for-TV cabinet meeting was a bizarre spectacle of kissing up to the boss. But, hey, that worked on “The Apprentice.”
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