Jun
13
Feature: The Man Behind Trump’s Voter Fraud Obsession
Posted in: UncategorizedHow Kris Kobach, the Kansas secretary of state, plans to remake America through restrictive voting and immigration laws.
Jun
13
SKYN Condoms: Places of Intimacy
Posted in: Uncategorized
The brand speaks to a target they call ‘’Serial Monogamists’’- millenials who seek intimacy as a means of forming deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrisically tied to the places in which they were formed. The spot for the premium condom brand then goes on to name places where love can be found.
Jun
13
Fiber One: For Regular Girls
Posted in: Uncategorized
Why are women more likely to deal with constipation and irregularity than men, but less likely to talk about pooping?
Female constipation is often dressed up with gentle phrases like “let’s get things moving” instead of being addressed head-on. Well, we think that’s a buncha bullsh*t.
Let’s champion self-care by celebrating how Fiber One helps women reclaim control over their healthy, fantastic, beautiful bowel movements.
Jun
13
Huawei: What's Your Story?
Posted in: Uncategorized
Huawei P10 latest online video titled ‘What is your story?’ encourages people to see beyond what is right in front of them, and adjust their focus, shining a light on the changing landscape of a more progressive and empowered Arab female. In the first week, the online video has gathered over 9.2 million views on YouTube and social media platforms.
Jun
13
We have reached 'peak technology', it's time for a reset in digital media
Posted in: UncategorizedThere is an urgent need to reconnect with consumers and go back to basics with digital media, Spotify’s Marco Bertozzi argues ahead of Cannes Lions.
Jun
13
The 7 'T's of change shaking up media
Posted in: UncategorizedSeven key areas of the media supply chain are undergoing rapid change thanks to the debate about transparency, Tom Denford of ID Comms says.
Jun
13
Pictures: NABS' 'Stranger Than Summer' event raises £130k
Posted in: UncategorizedNABS Stranger Than Summer event last week has raised £131,000 to support people working in advertising and media.
Jun
13
Is UFC dangerous for brands?
Posted in: UncategorizedThe Ultimate Fighting Championship (UFC) has accumulated millions of fans across the world. Leo Burnett’s Sponsor DNA research tool has analysed its potential for brands.
Jun
13
TfL launches handy chatbot on Facebook Messenger
Posted in: UncategorizedTransport for London has launched the TravelBot, an AI-powered digital travel assistant you can ask questions of in Facebook Messenger.
Jun
13
Stranger to take Starcom UK group and EMEA leadership role
Posted in: UncategorizedJodie Stranger is to take a newly created role as Starcom UK Group chief executive and president of global network clients, EMEA.
Jun
13
The five laws for branding artificial intelligence
Posted in: UncategorizedHow brands can create AIs that won’t turn into Hal overnight.
Jun
13
Gary Vaynerchuk Wants to Fill the 'Empathy' Void
Posted in: Uncategorized
VaynerMedia has hired its first chief strategy officer, Justine Bloome, in an effort to bring empathy to agency leadership, according to agency CEO Gary Vaynerchuk.
In addition to bringing on Bloome, who previously served as executive VP and head of strategy and innovation at Carat USA, VaynerMedia has introduced five narrowly focused practices: VaynerTalent, which helps people build personal brands and businesses; VaynerSolutions, a digital consultancy; VaynerExperience, which focuses on experiential efforts; VaynerBeta, to help accelerate small and medium-sized businesses; and The 4D’s, an immersive consulting session.
Ad Age talked with Vaynerchuk to hear more about Bloome, the industry’s empathy void and Vayner’s new offerings. This interview has been lightly edited.
Jun
13
Lions For Twitter: Inside the Internal Agency That Will Be Beach Tweeting
Posted in: Uncategorized
Cannes is happening, and Twitter hopes that means business and maybe even awards are happening too.
The company is in the middle of its own “What’s Happening” brand campaign, led by its little-known in-house creative team, and heading to the ad world’s creative epicenter. Twitter sits on a precarious perch with agencies and brands, while rivals Instagram and Snapchat draw all the attention.
If the company is going to spark even a tweet of interest, it will come from the brand and creative studio team, which makes Twitter both a quasi-creative agency and an advertising medium. “Hopefully, we as a company come home with a Lion,” said Joel Lunenfeld, VP-global brand strategy. Twitter has submitted for Cannes Lion awards for the campaign that started last year, “See What’s Happening,” work that tried to redefine the service through billboards, stylish digital videos and a bigger social media presence.
Jun
13
Cosby Trial Live Briefing: Bill Cosby Trial Day 7: What to Expect
Posted in: UncategorizedThe jurors went back to their hotel Monday night without reaching a verdict. Is that good news or bad for Mr. Cosby?
Jun
13
Condé Nast Closes Its Fashion Retail Site Months After Its Debut
Posted in: UncategorizedThe magazine giant is folding Style.com, its experiment with e-commerce, and joining forces with Farfetch.
Jun
13
Samsung ad achieves the impossible with a bit of perseverance
Posted in: UncategorizedSamsung has delivered an audacious, well-crafted story following an exceptionally challenging year.
Jun
13
Emotion is why radio still packs a punch
Posted in: UncategorizedThe connection we have with radio is primal, which is why it is better for our brains than Twitter or TV.
Jun
13
Modern marketing can wreak havoc with the fabric of time
Posted in: UncategorizedWith pitch decisions taking forever and social media mistakes occurring in a nanosecond, modern marketing can wreak havoc with the fabric of time.
Jun
13
May's refusal to engage electorate is a warning for brands that spurn dialogue
Posted in: UncategorizedTheresa May’s titanic election own goal is further proof that smart brands must engage with and listen to their audiences, Grant Feller argues.
Jun
13
M&S needs to make peace with its over-50 fashion customers
Posted in: UncategorizedM&S needs to focus on the over-fifties, the age group that is, according to statistics, behind more business start-ups than any other.
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