This ad really hits you over the head with its message, especially if you’re a mosquito. A few months back, to introduce Mat Inset insecticide, WMcCann in Brazil created an insert for select issues of Veja magazine. “Discover two ways to kill insects,” the copy says. “Both are fragrance-free.” Readers were encouraged to remove the…
The film is part of Corona and Parley for the Oceans’ partnership to help end marine plastic pollution, which was revealed last month on International Recycling Day. The long-term partnership launched with a plan to protect 100 Islands by 2020 starting in six key regions in different parts of the world – Mexico, Maldives, Australia, Chile, Italy and Dominican Republic. The partners will protect these regions by implementing Parley’s creative, multidisciplinary approach and signature formula, the Parley AIR Strategy (Avoid, Intercept, Redesign). See notes to editors below for more information.
“We needed to take a stand and protect the heart and soul of our brand. We will spread our love for the oceans and make people understand that we need to take care of it, inspiring people to change their own behaviors. Corona is present in more than 180 countries and we have the opportunity and the responsibility to use that reach to be a voice for the oceans.” says Thiago Zanettini, Global Vice President of Corona.
Alvaro Sotomayor, Creative Director at Wieden+Kennedy Amsterdam – Corona’s global creative partner, says: “This project is about plastic. How it is everywhere. On this journey with Corona we’ve travelled to the most incredible places on Earth, and sadly saw firsthand how they were all affected by humanity’s carelessness, our lack of awareness of the consequences of our behaviour. Ultimately, we felt the need to share what we saw. To work together with these two ocean lovers – Corona and Parley for the Oceans – to transform fear into knowledge, selfishness into collaboration, and love into hope for our oceans, our beaches, our world.”
The film is narrated by Diego Luna and features the global ambassadors associated with the CoronaXParley partnership; actors Chris Hemsworth and Nashla Bogaert, as well as surfers Ramon Navarro and Matt Wilkinson. ‘What The Ocean Gives Us’ follows a 3-minute film that initially launched the partnership last month.
“We are at war with the oceans. And if we win, we lose it all. Because every second breath we take, is created by the sea. The environmental issues we are facing, are caused by faulty economic systems. It is easy to blame big corporations, but the creative industries should truly own the problems. We have the tools to change it all. And we can do it really fast if we want.” Says Cyrill Gutsch, founder of Parley for the Oceans.
Beyer’s keen ability to seamlessly marry technology, strategy and story has led him to become a go-to director for the automotive world. He has crafted campaigns for virtually every known car brand, among them Mercedes-Benz, Audi, Lexus, Nissan, Cadillac, GM and the well-known Chevrolet Super Bowl campaign “Chevy Runs Deep.”
“I’ve had my eye on Nico for years,” says Quietman Executive Producer/Partner Sophie Gold. “There’s an intensity to his work and a unique point of view. He has an incredibly cinematic sensibility and strategic understanding for cars, and the storytelling he weaves into it. To watch a Nico Beyer commercial is to watch a mini-film where the car is the hero.”
This singular artistry is none more evident than in Beyer’s 2016 BMW campaign “The Next 100 Years” created for the Interone agency. To celebrate its centenary, Beyer crafted a futuristic, blockbuster-worthy commercial unveiling BMW’s bold vision vehicle.
Beyer’s high-end expertise stretches beyond the automotive space; he is also known for his ease working with actors and athletes, and social projects remain an important part of his work. This wide range is demonstrated in the visual stories he’s created for household-name brands including Nike, adidas, Panasonic, Infinity, McDonalds, Nikon, and Canon, to name a few. Beyer’s filmic prowess has been recognized with nearly one hundred industry accolades, including multiple Clio, Cresta, Cannes Lions, ADC, EPICA, and LIA awards.
On linking up with Quietman, Beyer remarks: “My creative home is the US. Meeting Sophie was fated – the timing was perfect and I know she will be an excellent driving force to position me further into the American market.”
Beyer found his calling after graduating design school in Düsseldorf when he moved to Paris and began shooting music videos, leading him to be signed by the legendary Propaganda Films. He earned international recognition with his videos for Suzanne Vega, The Verve, The Cocteau Twins, They Might Be Giants, Erasure and the Pet Shop Boys, then kicked off his commercial career with a spot rallying against violence on television, which won him a Cannes Gold Lion. And the rest is history.
Delta Airlines tweeted: “No matter what your political stance may be, the graphic staging of Julius Caesar at this summer’s Free Shakespeare in the Park does not reflect Delta Air Lines’ values. Their artistic and creative direction crossed the line on the standards of good taste. We have notified them of our decision to end our sponsorship as the official airline of The Public Theater effective immediately.”
Bank of American kept it sweet and short and simply stated: “We are withdrawing our funding” in the tweet text, while an image attached elaborated: “Bank of American supports arts programs worldwide, including an 11-year partnership with The Public Theater and Shakespeare in the Park. The Public Theatre chose to present Julius Caesar in such a way that was intended to provoke and offend. Had this intention been made known to us, we would have decided not to sponsor it. We are withdrawing our funding for this production.”
We are withdrawing our funding pic.twitter.com/MlaONF82FN— Bank of America News (@BofA_News) June 12, 2017
The New York Times, who recently published a “fake news” ad campaign as self-promotion, has announced that they will not withdraw their sponsorship.”We have sponsored Shakespeare in the Park for 20 years. As an institution that believes in free speech for the arts as well as the media, we support the right of the Public Theater to stage the production as they chose.”
Photo credit The Public Theater NY Instagram account
Interland is comprised of four distinct worlds where children tackle challenges, puzzles and games that will prepare them to be on guard against Internet threats, including hackers, cyberbullies and phishers. Once completed, the children will have been taken on a journey through five key messages:
Be Internet Smart: Share with care
Be Internet Alert: Don’t fall for fake
Be Internet Strong: Secure your secrets
Be Internet Kind: It’s cool to be kind
Be Internet Brave: When in doubt, talk it out
North Kingdom worked in close collaboration with Google on the project, being instrumental in creating every aspect of the game from conception and design, to story and gameplay. Additionally, North Kingdom supported Google in the development of the game, turning the concepts, stories and designs into a playable reality.
Describing the challenges involved, North Kingdom’s Tech Director, Daniel Isaakson, says: “The games had to be casual, fun and playable without much training and that meant that we had to reduce the concepts a lot and treat the games as ‘thought starters’, instead of trying to explain complex problems in the games. We wanted the games to work without too many instructions since we know most people, including children, skip that and we wanted to reduce the amount of text since the level of reading can differ. We still wanted some story context for the games to point out the game objective and we chose to use a combination of text and voice over.”
Design Director and Partner, Jakob Nylund explains: “Design is no longer critical just from a functional perspective, design needs to have an emotional impact on the user that supports the overall design objective. We try and create emotional connections between brands and consumer by innovating experience, products and services that are meaningful and relevant in people’s lives.”
Nylund, adds: “For us, designing for the experience age means crafting digital stories for others to experience. Through rich storytelling and playful gamification, we made it fun and educational for kids to learn about the importance of internet safety. That’s design that works and design that matters.”
Martin Johnson, CEO and Partner, comments, “We are all delighted to see our seven year relationship with Google drive a big conversation that really matters. This is when technology, design and purpose combine powerfully to show what’s possible in ‘the experience age’.
North Kingdom and Google have had a successful partnership over seven years, creating some of the best known online experiences such as ‘Google Rome’, ‘Build With Chrome’ and ‘A Journey through Middle Earth’.
Be Internet Awesome’ also consists of a large resource pack for both educators and parents that contains activity sheets and lessons plans, all of which have been approved by the International Society for Technology in Education (ISTE). There is also a host of other assets that will help drive the message home over time.
The game is live now – please visit Interland with your kids.
Ben Davies, EP/Director of Development at Furlined, says, “I’ve known Olly for many years. We were colleagues at BBH London. Olly is a trusted partner and operates with true integrity. I’m delighted to be re-united on this side of the industry and working together again.”
“I’m very excited about being at the forefront of this new chapter for Furlined,” states Olly. “With its great roster in the US, Furlined is renowned for its collaborative approach to projects which has been fundamental to its continued success. Working closely with Ben and Diane McArter, President/Founder of Furlined, our intention is to bring that Furlined approach here to the UK, to add to the roster with local talent and deliver some hugely memorable work. Furlined is a fabulous company with a deep creative ambition combined with the collective nouse to make the most of these exciting and interesting times we all find ourselves in.”
Olly will work with the independent representation firm OB Management. “We’ve already gone way beyond our predictions of activity since we started working with Furlined in April” says Otis Bell, Founder of OB Management. “We’re genuinely thrilled Olly has joined Furlined. Olly is a well-respected figure in the advertising community, and it’s an honor to now be on the same team. Olly will add an approachable familiarity to the London office and with his years of experience he’ll be a vital partner for our clients.”
Furlined’s UK office represents six directors from their US roster, including acclaimed feature directors Speck and Gordon, whose recent film for Donate Life earned top honors at D&AD, Shots, The One Show, and was noted by the recent Gunn Report as one of the Top 20 Contenders for a Cannes Lion; Henry Hobson, a Brit, who’s outstanding cinematic narratives and work for Apple, Playstation and Evony have established him in the top ranks; and Oscar winning directors, Martin + Lindsay, who’s recently released documentary LA 92 premiered at the Tribeca Film Festival to critical acclaim, and who’s commercial work for Honey Maid with Droga5 garnered a White Pencil at D&AD in 2016.
Furlined is a production company based in Los Angeles, New York and London that represents a diverse group of directors whose acclaimed work has earned top awards and recognition internationally.
“Places of Intimacy” also looks to aesthically advocate the sensual universe that the brand promises. ‘’We weren’t looking to show exaggerated nudity, but rather to play with material, skin, and sensation to enhance the product benefits’’ explains Sylvain Thirache ECD, Sid Lee Paris.
The ad will air in US, France, Italy, Brazil, Poland, Australia, United Kingdom.
Allison will be working with adidas and Universal Pictures, whilst Will takes on Tetra Pak and Heathrow Airport. Both will lead the delivery of pioneering client programmes through long term partnerships.
Before joining Brilliant Noise, Allison was co-founder of ConnectiD, a technology start-up that enables you to share your details quickly and efficiently when meeting someone new. Prior to this, she was Head of eBusiness at Virgin Atlantic Airways, where she led the global growth strategy for eCommerce and Customer Relationship Management, as well as advising the board on how to manage the development of its digital and database marketing channels. She has also worked with some of the UK’s top brands, including M&S and the Post Office Ltd, to drive change and deliver award winning digital customer experiences.
Will Lockie was previously Head of Multichannel at Evans Cycles, leading cross-functional teams to define and implement strategically important projects, including Porsche, Halifax and Toyota. Prior to this, he was Head of eCommerce, where he helped deliver year-on-year growth across trading, development and marketing for two years running. Will is an experienced retail, ecommerce and marketing leader, specialising in business change and digital transformation.
Allison Wightman, Client Partner at Brilliant Noise, said: “I’m really delighted to be joining Brilliant Noise at a key stage in its growth. Having been a client for many years it will be great to be able to bring my knowledge of business pain points to bear from the other side of the table and to work with a portfolio of exciting companies including adidas and Universal Pictures.”
Will Lockie, Client Partner at Brilliant Noise, added: “Brilliant Noise are a super smart bunch and have been way ahead of the market when it comes to customer first digital transformation programmes, so it was an easy decision for me to join the team. I’m really looking forward to working with the wonderful team and their innovative clients!”
Antony Mayfield, CEO at Brilliant Noise, said: “We’re delighted that Allison and Will are the latest former clients to join us as Client Partners. Allison’s years leading marketing at Virgin Atlantic and Will’s years at Evans Cycles strengthen our travel and retail experience for current and prospective clients. They are both great and are exciting additions to our fast growing team.”
Brilliant Noise has published a whitepaper on Connected Customer Marketing™. This approach to marketing is customer-focused, data led, built around creative content and connected deeply into every part of an organisation.
In this community is the Bola Pra Frente Institute, an NGO created by the 1994 World Cup Winner Jorginho, which works to keep kids away from drug trafficking through sports and education. Despite being established in the community there are parents that have never heard about the non-profit organisations’ work. 600 spots for kids to come and learn team building sports and studies were empty, due to this. The target group was thus very narrow – reach the parents, show them that their children need not becomes drug runners. The media was non-existent as there are no traditional out of home billboards in the favela.
There are however bullet holes, scattered on the walls of Favela do Muquiço. Everywhere, as scars from past violence. These were used as a canvas, transforming them from bullet holes to football strategies. The message on each new graffiti billboard created was “Life changes inside the four lines.”
The graffiti reached the parents who would pass on their way to work, changed the scenery of the Favela, and accomplished its mission; getting 600 kids enrolled into the Bola Pra Frente Institute. Very well done.
The Italian director’s work is characterised by a sensual fusion of auto, fashion, and beauty – drawing inspiration from art house films as well as classic live action style. He comes to Humble with a vast body of work consisting of commercials, original content, video installations, and short films highlighting a rigorously studied style all while maintaining a cutting edge visual perspective.
“We’re thrilled to welcome Luigi to the Humble family,” said Humble President/Owner Eric Berkowitz. “Everything from cars, to fashion, to avant-garde storytelling – this man brings the heat in true Italian form.”
Born in Naples, the young artist moved to Milan to study design at the Politecnico di Milano. At the onset of his career, the director hit the ground running – collaborating with brands like Dolce & Gabbana, Diesel, Pirelli, Ray-Ban, and Persol and quickly gaining widespread recognition for his work.
Pane received an Epica d’Or at the Epica Awards for his work on a short film for Diesel “Explorers of the Past and Future” in 2008, Special Prize at the Milan International Film Festival for his architectural mapping project “Building Urban Motion,” and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B aka Cryptic Monkey on the surreal music video “Vesuvius Bunks.”
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