Hasta La Creative!

Integrated
The Canadian Centre for Child Protection

The Canadian Centre for Child Protection (CCCP) reports an 89% increase in the past two years in online sextortion cases among teenage boys, prompting the CCCP to develop Canada’s first awareness and prevention campaign for boys, launching on May 23.

The Don’t Get Sextorted, Send a Naked Mole Rat campaign breaks down communication barriers with a character that uses humour and innuendo to appeal to teenage boys; capture their attention; and make it easier to talk about sextortion. The naked mole rat character is also portrayed in memes that can be sent as a prankster-style alternative, to those asking for nudes online. It gives boys an easy “way out” of a potential sextortion situation.

Advertising Agency:No Fixed Address, Toronto, Canada
Creative Directors:Shawn James, Dhaval Bhatt
Art Directors:Daniela Angelucci, Randy DeMelo, Shawn James
Copywriters:Andrew Rizzi, Cole Rosenberg, Dhaval Bhatt
Producer:Brie Gowans
Director:Jesse Senko, Nimble Content
Editor:Leo Zaharatos, Married to Giants
Online:James Andrews, Wingman
Colour:Clinton Homuph, Alter Ego
Audio:Ted Rosnick, Vapor, Rmw
Illustration:Joseph Nadolyn
Developer:Craig MacKenzie
Account Management:Rebecca Ho, Gillian Craig
Strategy:Rachel Lai, Sabrina Kandasamy
Paid Media:True Media
Pr:Neat PR.

Print
Calvin Klein

Wouldn’t you like to know? Mystery is sexy.

Advertising Agency:Miami Ad School, New York, USA
Creative Director:Melissa Cabral
Art Directors:Filipe Nogueira, Priscila Cardoso
Copywriters:Jon Gruber, Stephanie Vicari

Online
Monotype

Advertising Agency:Miami Ad School, New York, USA
Creative:Anurag Mishra

Online
Wardrobe

Advertising Agency:Miami Ad School, New York, USA
Creative:Anurag Mishra

Media, Outdoor, Print
ESPNW

There is a latent inequality between female and male athletes. ESPMW decided to bring this debate to websites, newspapers and sports fans, including athletes in a very visible way: in the courts. Having this in mind, we turned different sports courts into gender inequality graphics in sports. Making use of the natural divisions found in each sports court we painted them blue and a small space pink. In the corner of the courts, we placed the message highlighting gender inequality in sports. E.g.: tennis court: blue (the largest portion) –  tournaments that pay bigger prizes to men. Pink (only a small square) – tournaments that pay equal prizes to men and women. The idea was executed electronically during ESPN’s broadcasting of women’s sports. In parallel, the project took place in real courts in parks, gymnasiums, and clubs. Then, the “Inequality Courts” were photographed and turned into posters and print ads.

Advertising Agency:Africa, São Paulo, Brazil
Executive Creative Director:Sergio Gordilho
Creative Directors:Jeferson Rocha, Otavio Schiavon, Sergio Gordilho
Art Director:Bill Queiroga
Copywriter:Guzera
Illustrator:Bill Queiroga
Photographer:Raoni Maddalena
Head Of Design:Filipe Birck
Project Manager:Mila Battistoni, Eliot Tosta
Tv:Rodrigo Ferrari, Stella Gafo, Eduardo Machado

Film
Getty Images

Advertising Agency:Almap BBDO, São Paulo, Brazil
Partner:Luiz Sanches
Chief Creative Officer:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Digital Creative Director:Luciana Haguiara
Digital Head Of Art:Pedro Burneiko
Copywriter:Gustavo Tasselli
Art Director:Francis Alan
Interface Design:Francis Alan
Project Manager:Mayra Otsuka
Technology Director:Eduardo Bruschi
UX Designers:Rhian Wagner, Mauro Molinari

Print
Ótcas Paris

See from afar and up close.

Advertising Agency:MP Publicidade, Vila Velha, Brasil
Creative Director:Mônica Debbané
Art Director:Daniel Galvão
Copywriter:Rodrigo Pegoretti

Media
Pepsi

Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said “yes,” others “no.” And those that had proved their true love for the sport have won the real prize.

Advertising Agency:Rapp, São Paulo, Brazil
Creative Director:Felipe Andrade
Art Director:Andre Marchesi
Copywriters:Henrique Guimarães, Lucas Sliva
Production Company:Trator Filmes
Director:Will Mazzola

Media
Canon

Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks.
We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography.

Advertising Agency:Rabbit’s Tale, Bangkok, Thailand
Executive Creative Director:Noranit Yasopa
Creative Director:Papop Chaowanapreecha
Copywriter:Nalin Viroonhatham
Art Director:Valunch Charoensombut-Amorn
Account Director:Kathleen Wongsaenganan
Account Executive:Natthawut Chartpatthomrak
Strategic Planning Director:Saroj Laohasiri
Associate Account Director:Nat Luevarapong
Digital planners:Kook Khampain, Sayomphu Pongmai
Head Of Design Team:Sibb Sattakhunchutipas
Senior Graphic Designer:Chakrit Boonjaroen
Graphic Designers:Saratoon Chanvichit, Nattawat Mongkol-Adisai
Assistant Producer:Worarat Kaewkhow, MeOur Production, Worarat Kaewkhow
Production Managers:Mittraphorn Phongsaroj, Vananan Whangpuam, Mittraphorn Phongsaroj, Vananan Whangpuam
Director:Teewin Varapaskul
Cinematographer:Setthawut Samathimongkol
Gaffer:Apiwat Thongyoo
Film Producer:Thanaphorn Phiansomphol
Assistant Director:Pongsakorn Chomwong
Production Manager:Parisoot Naraiprasit
Editor:Tanat Suraboonkul
Senior Post Producer:Kanitha Samran
Lead Flame Artists:Chatpatt Ittipitchayawat, Lhin Koedliam
Visual Effects Supervisor:Kem Suraphongchai
Cg Artists:Yuttasak Jarupitak, Benz Piyawong

Online
Honda

Before buying a car, people always check if it fits their lifestyle and the ideal place to do that is in real life. So when Honda Thailand launched the All-new CR-V in 2017 under the concept “Nothing’s Out of Reach”, we wanted to expand the possibilities of reaching Honda’s brand new model. “Reach CR-V Anywhere” is the first mobile application that can turn any car into the All-new Honda CR-V using augmented reality technology. By just scanning any license plate, users can experience both the exterior and interior of the vehicle while checking out the key features as if they own it. They can even snap photos of their new virtual car to share with friends on social media channels. The application became an instant buzz with over 8,000 downloads within the first month after the launch. 2,000 units of the All-new CR-V were booked even before they hit the dealers. Above all, we make choosing the right car easier than ever because it can now happen literally anywhere.

Advertising Agency:Rabbit’s Tale, Bangkok, Thailand
Executive Creative Director:Noranit Yasopa
Creative Director:Papop Chaowanapreecha, Witaya Junma
Copywriter:Nalin Viroonhatham
Art Director:Kajohnchai Rodklongtan
Head Of Design Team:Sibb Sattakhunchutipas
General Account Director:Kathleen Wongsaenganan
Account Director:Daranee Reuknumphet
Account Manager:Pailin Verojanavat
Account Executive:Kewalee Charoenjit, Panwadee Prayongjinda
Executive Strategic Creative Director:Saroj Laohasiri
Interactive Executive Director:Direk Tayakee, Code&Craft
Head Designer:Piya Kirdpanya
Designers:Shinnawat Vachiratrangsalit, Nattira Ardsmiti
Producer:Kiattiyot Panichprecha, Bit Studio, Thanaporn Phiansomphol
Project Manager:Sarun Chamveha, Witaya Junma
Technology Director:Sarun Chamveha
Developer:Tanapon Kitmuti, Prin Rangsiruji
3d Artist:Prin Rangsiruji, Manon Lichanatien
2d Artist:Watthanasuk Shuaytong
Director:Teewin Varapaskul, MeOur Production
Assistant Director:Pongruj Sarlee