Hasta La Creative!

The Challenge: Help film lovers swap endless searching for instant satisfaction with a scene-stealing idea for MUBI.

Idea: Ads that are as fast as finding a great film on Mubi. Online pre-roll videos show the plot of a great film from Mubi in the first 5 seconds, one word at a time, before the viewer has a chance to skip. The remaining 10 seconds of the ad lets the user know that Mubi is the only place where film lovers can find a great flick without wasting any time.

The idea also extended to film lovers on foot or on the road with billboards and walkway posters.

Android First Responder is an OS update designed to save lives.

With First Responder turned on, Android will briefly analyze the user’s facial features every time they unlock their phone, scanning for any sign of facial droop. If a stroke is detected, the user will receive a notification, prompting them to seek immediate medical attention.

With Android First Responder, strokes can be detected earlier than ever before, saving millions of lives and preventing long-term disability for even more.

With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation.

Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can’t defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help.

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation.

Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can’t defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help.

Taking the serious consequences of insomnia on the health of patients, we wanted to create a dramatic concept that represents the damage in an eye-catching and metaphorical way. The idea that insomnia ‘shatters’ your health speaks to the dramatic health consequences, raising the status of insomnia on the agenda of healthcare practitioners to take insomnia more seriously. We created stunning shots and used special effects artists to create a shattered effect around the head.

Taking the serious consequences of insomnia on the health of patients, we wanted to create a dramatic concept that represents the damage in an eye-catching and metaphorical way. The idea that insomnia ‘shatters’ your health speaks to the dramatic health consequences, raising the status of insomnia on the agenda of healthcare practitioners to take insomnia more seriously. We created stunning shots and used special effects artists to create a shattered effect around the head.