With the Wimbledon Championships just two weeks away, the All England Club is launching a global campaign in a bid to grow its audience and build the future of the Wimbledon brand.
Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called “Moving Day,,” and it’s the busiest day of the year for tenants to move within the province and it can make a large city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.
See the second claim is firmly in the routers capabilities, not in BT internet, so the ASA slapped the company with a ban for this ad. The ASA geeked out and checked the claim thoroughly first.
“We considered that it was sufficient for BT to test only the three top-performing hubs in order to demonstrate that the same results could be achieved in a representative real home setting. However, it was not sufficient to substantiate the claim as it would be understood by consumers, as a comparison with the whole market.”
Some complainers noted that the hanging-off-a-helicopter scenario wasn’t likely to get you any wifi at 200 meters up, and protested that claim. But the ASA scoffed at that, noting; ” it depicted a fantastical situation that did not reflect the way consumers were likely to use Wi-Fi.”
To educate fishermen on the need to join the hunt for lionfish, a venomous species destroying the Caribbean ecosystem, Geometry designed very smart posters.
Printed on an incredibly tough material, it explains everything the fishermen need to know about the lionfish, it shows images of the lionfish, and then the poster also transforms into a lightweight net the fisherman can use to bring home the catch. Yes, it’s a poster that can work as a fishing net. How very clever!
Already Cannes Lions is bringing out the worst in some people.
The strong youth turnout should be a wake-up call for news brands, especially those with an inflated sense of their own influence after Brexit.
A creative start-up heading for Canvey instead of Cannes shows how hard independent shops are finding it keeping up with the networks.
As Leo Burnett reveals this year’s Cannes Predictions reel, Mark Tutssel looks at the campaigns turning ideas into gold.
Jose Papa’s first Cannes Lions as managing director has seen a clampdown on yacht parties and a focus on business value. Is it a new era for the festival?
Consumers use different devices depending on their need, and their choice of screen reveals where media buyers should focus their attention.
The incumbent is out of the Auto Trader media process, and The Electoral Commission held pitches last week.
Sara Tate, a former managing director at Mother, is joining Lucky Generals as partner to lead new business.
Media agencies are facing the biggest structural shift since their discipline separated from creative agencies, Sir Martin Sorrell has said.
Campaign has teamed up with Mother to create a campaign to highlight the importance of equality in the creative industries during Cannes Lions.
Campaigns built on targeted digital messaging rather than traditional big-and-bold bill posters mean high-profile political advertising may have gone the same way as the Tory majority.
How consumers feel about Brexit is still a useful measure for marketers, but last week’s general election shows that Britain is continuing to change.
Brittaney Kiefer thinks E.ON’s Gorillaz music video is an inspired way to promote solar storage.
Gurjit Degun is not impressed with Hive’s latest ad.
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