Direct Marketing, Design
Baneasa Shopping City
Advertising Agency:FCB, Bucharest, Romania
Creative Director:Claudiu Dobrita
Art Directors:Viorel Holovach, Emanuel Borcescu
Copywriter:Olivia Spanu
Film
Stella Artois
Advertising Agency:Mother, London, United Kingdom
Production Company:Anonymous Content X Somesuch
Director:Joachim Back
Producer:Nick Goldsmith
DoP:Stephane Fontaine
Editor:James Norris
Postproduction:Mpc
Postproduction supervisor:Bruno Fukumothi
Audio Facility:Wave
Sound Engineer:Parv Thind
(TrendHunter.com) Maintaining a garden in your backyard will only enable you to grow fruits and vegetables for a few months of the year if you live in an area with four seasons, so the ‘Homefarm’ Home…
Competition series and a boomlet of retro game show revivals are being tasked with much of the heavy lifting this summer at the broadcast networks, which are looking to rebound from a soft spring.
The Big Four networks saw their deliveries of adults 18 to 49 in May fall 13% from a year earlier, according to Nielsen C3 ratings. ABC, CBS, NBC and Fox notching an aggregate 4.1 rating in primetime, down from a 4.7 C3 rating, which offers a rough estimate of commercial impressions in live and time-shifted viewing within three days of a program’s first showing.
While May marks the end of broadcast’s 35-week regular-season schedule, the month’s usual barrage of finales, cliffhangers and Very Special Episodes did nothing to boost the networks’ flagging ratings. The game-changing final episode of season 10 of “The Big Bang Theory” (which happens to be the highest-rated scripted show on network TV) delivered 20% fewer adults in CBS’s target 25-to-54 demographic than did the season 9 closer, while the conclusion of the third chapter of “Empire” was down 39% in Fox’s 18-to-49 target.
(TrendHunter.com) The weather in Buenos Aires is perfect for growing vegetation year round, and Bam! Arquitectura has designed a home to take advantage of those balmy climes. The narrow townhouse, which is called…
Revenue was up 52 percent for the streaming company in 2016, but its revenue growth has slowed and its losses are mounting ahead of an expected move to go public.
In a world where politicians construct walls to create divisions within society, ReBuild Peace works to bring children of different ethnicities, religions, and social class together to break walls down to make peace. In a joint effort between PartnersGlobal and Lego, we created ReBuild Peace, a special Lego play-set that comes with a pre-assembled wall for children to break down and build something that will better our world. Whether children use the wall pieces to create trees, schools, or other needed institutions, the ReBuild Peace play-set shows children that by partnering together we can overcome the hurtful divisions facing the world today.
There’s a plethora of catchy food metaphors used in songs and in music artists stage names. Fresh Eats by AmazonFresh combines the love of people’s taste in food with their appetite for music. The campaign utilizes a playful, musical persona to drive craveable content in order to entice UK foodies. With every purchased grocery item from AmazonFresh, foodies unlock free curated music playlists that reference their chosen foods, via Amazon Music. Great music is always fresh, just like your food should be.
Grey has promoted Per Pedersen to the role of global creative chairman. Pedersen will take on the role in addition to his current duties as chairman of the Grey global creative council.
“Under Per’s leadership, our senior global creative leaders have delivered cutting-edge work–big ideas across disciplines–that have broken new ground in brand experience and helped forge our reputation for ‘Famously Effective’ creativity,” Grey Group chairman and CEO Jim Heekin said in a statement.
A veteran of the agency for over 25 years, Pedersen co-founded Uncle Grey in Copenhagen, where he initially served as planner and head of strategy, back in 1990. He served as a creative director beginning in November of 2000 and worked with brands including supermarket chain Fakta, Axe, the National Dairy Board and Peugeot before moving on to Grey Germany to serve as chief creative officer in September of 2009. He spent a little over a year in the position, focusing primarily on the agency’s largest client, P&G, before moving stateside to serve as global executive creative director out of Grey New York. In 2014 he was promoted to a role as deputy worldwide chief creative officer and last year was named chairman of the Grey global creative council.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, June 14:
Let’s jump right to today’s breaking news …
1. A helpful summary: “Rep. Steve Scalise, others shot at Alexandria, Va., baseball practice: Here’s what we know,” via USA Today. Among the latest details:
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