Jun
16
Wins this week: Sky Bet, American Express, Emirates
Posted in: UncategorizedCampaign’s round-up of account moves across advertising and media.
Jun
16
Haymarket acquires British Media Awards and Digital Media Strategies
Posted in: UncategorizedHaymarket Media Group has bought the British Media Awards and the Digital Media Strategies conference portfolio from Briefing Media.
Jun
16
Morrisons fined for ignoring customers' opt-out of marketing email
Posted in: UncategorizedMorrisons has been fined for breaking the law about how people’s personal information should be treated when sending marketing emails.
Jun
16
'How We Hire, How We Act': Inside the Diversity Initiative Getting CEOs to Commit
Posted in: Uncategorized
While the industry is talking about diversity, a coalition of major advertisers are actually doing something about it.
Earlier this week, the new CEO Action for Diversity and Inclusion said it had commitments from 150 corporate giants including Procter & Gamble, New York Life, Accenture, Deloitte, PwC and American Express.
Working with the CEO initiative is Saturday Morning, the group formed by a quartet of ad execs about eight months ago to promote peace and change around racial inequality. Saturday Morning has been working closely with an early supporter, Procter & Gamble, on the effort, including consulting on the CEO initiative’s name, website and strategy, according to Keith Cartwright, a Saturday Morning founder and exec creative director at Butler Shine Stern & Partners.
Jun
16
What Dad's No-Video Games Rule Taught This CEO About the Ad Business
Posted in: Uncategorized
Growing up, Huge CEO Aaron Shapiro and his father bonded over a household rule many kids today would find utterly painful: No video games… unless you build them yourself.
Shapiro’s father Steve was formerly a professor of electrical engineering at Stony Brook University and a researcher studying artificial intelligence and pattern recognition. Those concepts were still early then, but they’ve become big business areas for Huge, a digital shop that’s part of Interpublic Group of Cos.
Steve Shapiro had a strict no-screen rule for the kids unless it was his IBM Personal Computer XT.
Jun
16
McDonald's Exits Longtime Olympics Partnership
Posted in: Uncategorized
McDonald’s and the International Olympic Committee are no longer lovin’ it. The two are ending their longtime partnership.
The breakup is a huge shift for McDonald’s, which has been sponsoring the U.S. Olympic Committee since 1976 and been a TOP partner with the IOC since 1996. Both of those relationships end effective immediately. Financial terms of the separation were not disclosed.
The chain’s decision marks the latest big-name sponsor’s departure from the Olympics, following Budweiser, Citi, Hilton, TD Ameritrade and AT&T.
Jun
16
Armored Track ATVs – The Tinger Track C500 is Prepared for Rugged Use in Different Seasons (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Whether for recreational or professional use, the Tinger Track C500 is a tough vehicle that will provide exceptional driving capabilities in a variety of different scenarios.
Created by Tinger…
Jun
16
Sculptural Suspended Fireplaces – Focus Fireplaces Can Pivot 360-Degrees (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The French are well known for their impeccable style, and these suspended fireplaces from Focus are beautiful.
French fireplace company Focus has launched in the UK for the first time, bringing…
Jun
16
Cosby Trial Live Briefing: Bill Cosby Trial Day 10: What to Expect
Posted in: UncategorizedDeadlocked after four days of deliberation, the jurors deciding the sexual assault trial will continue to review their positions Friday to see if that helps build consensus.
Jun
16
Agencies should try to achieve a psychological moonshot every year
Posted in: UncategorizedPeople within agencies, if given the chance, could crack ten times more problems than the ones we are currently asked to solve.
Jun
16
Creative Equals urges Cannes Lions festival to #SharetheSpotlight
Posted in: UncategorizedCreative Equals has teamed up with Campaign to urge the Cannes Lions International Festival of Creativity to reach a 50:50 gender split in speakers by 2018 as part of the #CampaignforEquality.
Jun
16
Virgin Trains' plucky Valerie hits the right notes (and not just with Spandau Ballet fans)
Posted in: UncategorizedSocial video experts at Unruly review “Decision time, Valerie”, the latest viral by Virgin Trains.
Jun
16
Dormieux named UK CEO of MEC-Maxus merged agency
Posted in: UncategorizedMEC UK chief Jason Dormieux will take charge of the combined MEC and Maxus agency in the UK when it launches in January.
Jun
16
News Corp complains to Europe about Google after WSJ suffers plunge in news referrals
Posted in: UncategorizedNews Corp has made a complaint about Google to the European Commission after the Wall Street Journal saw a plunge in referrals by the search engine’s news service.
Jun
16
Streamlined Gliding Paddleboards – The Finpo Waterglider Uses a Built-in Propulsion System to Move (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Using a traditional paddle board means using a paddle in order to get yourself moving when on the water, but the Finpo Waterglider changes this with a revolutionary built-in propulsion system….
Jun
16
Hairy Chest Swimsuits – Beloved Shirts Created the Perfect Gag Gift for the Summer (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Beloved Shirts, a brand that’s celebrated for its hilarious graphic apparel, recently launched what it calls the ‘Sexy Chest One Piece Swimsuit.’
As the name of the product might…
Jun
16
Breaking the glass lion
Posted in: UncategorizedThe advertising industry is guilty of spending too long admiring the problem of gender diversity, while away from the headlines real change still lags behind the rhetoric, writes Nicola Kemp.
Jun
16
Non-rival goods and their impact on the future of our economy
Posted in: UncategorizedAmazon and Alphabet understand is that in our future economy, most competition will occur through creating and selling non-rival goods.
Jun
16
Diversity drives creativity: the most inspiring campaigns from the past year
Posted in: UncategorizedWe asked a selection of Campaign’s global editors to pick the most inspiring diverse and creative campaigns they have seen over the past 12 months. The work they chose provides a compelling case as to why diversity continues to be the advertising industry’s greatest opportunity.
Jun
16
Campaign and GoDaddy reveal winners of Cannes Lions competition to #CampaignforEquality
Posted in: UncategorizedThe winners of the GoDaddy Scholarship for Women in Technology, in association with Campaign, have been revealed.
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