Jun
16
Jun
16
Vodafone: Sorry / Whale, Print
Posted in: Uncategorized
Jun
16
ESPNW: Inequality Court's
Posted in: Uncategorized
There is a latent inequality between female and male athletes. ESPMW decided to bring this debate to websites, newspapers and sports fans, including athletes in a very visible way: in the courts. Having this in mind, we turned different sports courts into gender inequality graphics in sports. Making use of the natural divisions found in each sports court we painted them blue and a small space pink. In the corner of the courts, we placed the message highlighting gender inequality in sports.
E.g.: tennis court: blue (the largest portion) – tournaments that pay bigger prizes to men.
Pink (only a small square) – tournaments that pay equal prizes to men and women.
The idea was executed electronically during ESPN’s broadcasting of women’s sports. In parallel, the project took place in real courts in parks, gymnasiums, and clubs. Then, the “Inequality Courts” were photographed and turned into posters and print ads.
Jun
16
David&Goliath CMO Stephen Larkin Left for R/GA After 8 Months
Posted in: UncategorizedToday in moves we missed, David&Goliath recently lost its chief marketing officer to R/GA.
Last October, Stephen Larkin became the indie agency’s first CMO after spending more than three years in the same role at 180LA.
At the time, founder David Angelo said D&G needed a CMO because “We are less of a traditional agency, per say, and more of a brand with a very defined purpose,” that purpose being bravery.
Larkin later talked about that for an Adweek Q&A in which he said he hadn’t been looking for a new gig but took the role at D&G because he was inspired by Angelo’s philosophy. When asked to elaborate on the culture, he said, “It’s intangible; there are no assholes,” and discussed a trust-building exercise in which employees list their biggest challenges or “Goliaths” on a wall mural; the agency picks one to address each day.
A couple of months after hiring a CMO, David&Goliath went through a big transition in which its chief creative officer, chief digital officer and chief strategy officer (all of whom were managing partners) left to launch their own agency called Wolfpack. ECD Bobby Pearce was then promoted to the top creative role as CSO Wells Davis came over from Leo Burnett. In April—just as the CMO was leaving—D&G hired four new creative directors, all of whom work on the Kia account.
R/GA has not announced the Larkin hire and did not respond to our email today. A David&Goliath representative also did not respond to a query about whether the agency plans to name a new CMO.
Larkin is currently the only executive director of growth within the IPG agency’s U.S. network; Sarah Lent fills that role for the EMEA region.
Jun
16
Apple Hires Sony's `Breaking Bad' Team as TV Push Gains Momentum
Posted in: Uncategorized
Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that the technology giant is getting serious about producing its own video programming.
Jamie Erlicht and Zack Van Amburg, who had been presidents of Sony Pictures Television since 2005, will report to Eddy Cue, Apple’s senior VP of internet software and services, according to a statement Friday. The duo had helped Sony’s TV studio take advantage of the demand for high-quality series spurred by streaming services like Netflix.
Apple has been adding documentaries and reality shows to its Apple Music subscription service, providing a way to test video streaming. The iPhone maker could use exclusive video as a way to keep rival services from dragging customers away from its products, though creating buzzworthy programs is difficult and expensive. Netflix alone will spend more than $6 billion this year on programming, including about 1,000 hours of original shows.
Jun
16
Fudgie the Whale: 40 Years of Father's Day Cakes (And Bad Ads)
Posted in: Uncategorized
Fudgie the Whale, who turned 40 last month, is perhaps New York’s most delicious Father’s Day tradition.
Chocolate and vanilla ice cream, two layers of crunchy cookie crumbs, topped with fudge, all in the shape of a smiling whale: Fudgie is a cultural icon, a New York institution.
Jun
16
Seeking to Simplify, WPP Folds Neo@Ogilvy Into Mindshare
Posted in: Uncategorized
Neo@Ogilvy, the media agency and performance marketing network inside WPP-owned Ogilvy, is being folded into Group M’s Mindshare.
Neo will continue on as its own entity within a new “Mindshare Performance Group,” which will also envelop Fast, the integrated performance unit of Mindshare. Neo’s 1,000 performance specialists and advisors will be moving to Mindshare. No job cuts are expected in the short-term.
The news follows the announcement two weeks ago that GroupM’s MEC and Maxus would be combining under a new name. It’s likely part of a wider effort for WPP to eliminate inefficiencies and improve margins, Liberum media analyst Ian Whittaker said.
Jun
16
Cannes Lions Entries Down Despite Surge of Client Submissions
Posted in: Uncategorized
Entries for the 2017 Cannes Lions are down about 4.5% compared to last year despite a surge of entries by clients, which submitted 69% more work than 2016.
Agencies continue to be the festival’s largest group of entering companies, said a Cannes Lions spokeswoman via email.
“Consultants are beginning to enter in small numbers, and we expect this group to grow in the future. Media owners and production companies continue to show steady growth,” she added.
Jun
16
BBDO, R/GA Rank Among Facebook's Favorite Agencies
Posted in: Uncategorized
“Playstation Search for Greatness” by BBH New York for Sony
“Pocket Patrol” by Leo Burnett for Samsung Australia
“We Are Here” by Airbnb
Jun
16
Watch the Newest Ads on TV From PayPal, New Era, Match and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, a single father’s nine-year-old son acts as his rather adorable wingman, encouraging the reluctant grown-up to sign up for Match.com. PayPal plays up the fact that you can pay for Uber rides with its app. And Greg Olsen, Khalil Mack and Le’Veon Bell put the New Era x NFL 2017 Training Collection to the test in a ridiculously gritty, industrial setting that has them all sweating and grunting through grueling workouts that would probably kill the average couch potato.
Jun
16
Apple Hires Sony's `Breaking Bad' Team as TV Push Gains Momentum
Posted in: Uncategorized
Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that the technology giant is getting serious about producing its own video programming.
Jamie Erlicht and Zack Van Amburg, who had been presidents of Sony Pictures Television since 2005, will report to Eddy Cue, Apple’s senior VP of internet software and services, according to a statement Friday. The duo had helped Sony’s TV studio take advantage of the demand for high-quality series spurred by streaming services like Netflix.
Apple has been adding documentaries and reality shows to its Apple Music subscription service, providing a way to test video streaming. The iPhone maker could use exclusive video as a way to keep rival services from dragging customers away from its products, though creating buzzworthy programs is difficult and expensive. Netflix alone will spend more than $6 billion this year on programming, including about 1,000 hours of original shows.
Jun
16
Seeking to Simplify, WPP Folds Neo@Ogilvy Into Mindshare
Posted in: Uncategorized
Neo@Ogilvy, the media agency and performance marketing network inside WPP-owned Ogilvy, is being folded into Group M’s Mindshare.
Neo will continue on as its own entity within a new “Mindshare Performance Group,” which will also envelop Fast, the integrated performance unit of Mindshare. Neo’s 1,000 performance specialists and advisors will be moving to Mindshare. No job cuts are expected in the short-term.
The news follows the announcement two weeks ago that GroupM’s MEC and Maxus would be combining under a new name. It’s likely part of a wider effort for WPP to eliminate inefficiencies and improve margins, Liberum media analyst Ian Whittaker said.
Jun
16
Rivals Sky and Virgin Join Forces to Take on Facebook and Google
Posted in: Uncategorized
Rupert Murdoch’s Sky TV and Richard Branson’s Virgin Media are setting aside their long-standing rivalry to join together and offer more powerful targeting to U.K. TV advertisers.
With 30 million viewers between them, the pay TV partners are claiming that the alliance puts them on a par with Google and Facebook in terms of U.K. reach but in a safer brand environment.
Jakob Nielsen, addressable TV lead at GroupM, said, “It’s great to see competition starting to play together. Collaboration is a new trend that comes out of necessity, because the competition from non-broadcasters is very fierce.”
Jun
16
Watch the Newest Ads on TV From Burger King, Nissan, American Express and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, John Mellencamp’s ’80s hit “R.O.C.K. in the U.S.A.” serves as the soundtrack for a Nissan sales event ad. A British lady helps two American dudes grasp the royal etiquette involved in properly consuming a Burger King Mushroom & Swiss King. And American Express Open celebrates the sheer joy of getting a “yes” — from a boss, on a project, from a client, etc.
Jun
16
Wave of Ad Boycotts Aren't Hitting 'Bachelor' Franchise Yet
Posted in: Uncategorized
Allegations of sexual misconduct, a possible lawsuit, an ongoing investigation and a ton of publicity: These days that’s usually more than enough to send advertisers running. But despite the incident that has rocked ABC’s “Bachelor in Paradise,” shutting down production indefinitely, advertisers are so far sticking with the broader “Bachelor” reality dating franchise.
“We are not planning on making any changes to our current advertising,” a Target spokeswoman said. The retailer has aired ads in this season of “Paradise” sibling “The Bachelorette,” now in the midst of its latest season. Target is monitoring the situation closely, she said, and has not made a decision on its future advertising in the franchise, which also includes “The Bachelor” and the planned spin-off “Bachelor Winter Games.”
State Farm, which has also aired commercials in this season of “The Bachelorette,” has “no plans to change the existing media buy,” a spokeswoman said in an email.
Jun
16
Cannes Lions Entries Down Despite Surge of Client Submissions
Posted in: Uncategorized
Entries for the 2017 Cannes Lions are down about 4.5% compared to last year despite a surge of entries by clients, which submitted 69% more work than 2016.
Agencies continue to be the festival’s largest group of entering companies, said a Cannes Lions spokeswoman via email.
“Consultants are beginning to enter in small numbers, and we expect this group to grow in the future. Media owners and production companies continue to show steady growth,” she added.
Jun
16
18 Personal Safety Wearables – From Ink-Squirting Purse Attachments to Customizable Smart buttons (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) One of the greatest advantages to living in today’s digital age are the developments to personal well-being like these personal safety wearables.
Being able to thwart danger is especially…
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