Hasta La Creative!

Marketers are adopting a zero-tolerance policy over content they deem controversial, fake or at all inappropriate. But with so many opposing viewpoints to take into account, soon advertisers won’t be able to sponsor, anything or at least anything remotely interesting.

This week alone brought advertiser defections from Megyn Kelly’s NBC newsmagazine that features an interview with Infowars founder Alex Jones, who claims the Sandy Hook massacre was a hoax, and two advertisers pulling their support from the New York Public Theater over a “Julius Casesar” production where the title character resembles President Donald Trump.

Social media Twitter in particular has put brands and their ad placements under a microscope.

Continue reading at AdAge.com

Print
Samaritans

Over 1.5 million Thais are suffering from depressive disorder, and the number is increasing steadily. People suffering from depression are at risk to become suicidal and prescribed medications might no longer be enough for people suffering from depressive disorder. The best way to treat people suffering from depression is quite simply, just listening to them with understanding.

Consequently, Samaritans Thailand created this campaign to raise awareness among family or friends of patients who have been previously diagnosed with depression to be sympathetic towards them, and recommend them to use Antidepressants as treatment in determination of decreasing suicide rates and truly eliminate clinical depression. Learn how to help at Samaritans’s call center.

Medicine is not enough. The best way to help someone with depression is to listen to them. Samaritans. Learn how to help Tel. 02 713 6793.

Advertising Agency:Leo Burnett, Bangkok, Thailand
Executive Creative Director:Ariyawat Juntaratip
Art Directors:Patara-On Poonsawat, Sompat Trisadikun, Ariyawat Juntaratip
Copywriter:Piyawat Chaiyabunphattharakun
Photographer:Navaratana Donkort
Account Director:Parinyaporn Srangsomwong
Production Company:Bob Eye View
Producer:Apiwat Pornpakdee
Retoucher:Sarawut Pattarakulsri

Film
Allianz

Advertising Agency:Ogilvy & Mather, Paris, France
Executive Creative Director:Emmanuel Lalleve
Creative Director:Thierry Chuimino
Strategic Planner:Ivan Pejcic
Copywriters:Julien Bredontiot, Alexandra Offe, Chloé Lefour
Art Directors:Alexandra Offe, Julien Bredontiot, Allan Huon
Sound Production:Spock Productions
Editors:La Pac
Production Director:Hugo Merival
Producer:Jean Gabriel Saint Paul
Director:Matthieu Mantovani
Social Copywriters:Julien Bredontiot, Dimitri Sorkine, Romain Vauzelle
Social Art Directors:Alexandra Offe, Guillaume Leclerc, Anthony Ear
Production Company:Ho
Account:Myriam Nouicer, Kevin Martin, Margaux André, Anissa Chabba

Print
Nestlé

#EducateTheGirlChild

In India, an uneducated girl has a different lift all together and when you are an educated girl you have a chance to lead a better life.

Advertising Agency:Arms Communication, Gurgaon, India
Creative Director:Niladri Das
Creative Group Head:Abhinav Pd

Film
Bepanthen

As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen Baby, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or “Poosters,” that could be laid on otherwise questionable countertops to create a sanitary space to change your baby. Pooster dispensers were placed at strategic points around the city of São Paulo. Made with anti-allergenic paper and ink, the Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more. A simple idea that increased brand experience and gave parents a reliable solution to tackle the unpredictability of dirty diapers.

Advertising Agency:JWT, Sao Paulo, Brazil
Chief Creative Officers:Ricardo John, Rodrigo Grau
Executive Creative Director:Humberto Fernandez
Creative Directors:Gustavo De Lacerda, Nacho Mendiola
Art Directors:Ricardo Barros, Gustavo De Lacerda, Erico Braga
Copywriters:Breno Ferreira, Nacho Mendiola, Felipe Ribeiro
Client Liaisons:Felipe Giacon, Luana Ferreira, Leonardo Viri
Project Manager:Thiago Segundo
Media:Camila Bertoli, João Dabbur, Stella Lopes, Igor Andrade, Livia Sakai
Planning:Bertrand Cocallemen, Stella Pirani, Renato Duo
RTV Direction:Márcia Lacaze
Rtv Producer:Marisa Toledo, Carolina Florentino
Graphic Producer:Flavio Colella
Photographer:Regis Fernandez
Illustration:Estúdio Pum
Product design:Rodrigo Maia

Online
Fastighetsbyrån

Advertising Agency:Wenderfalck, Stockholm, Sweden

Film
LALCEC

Advertising Agency:La Comunidad, Buenos Aires, Argentina
Executive Creative Directors:Ramiro Raposo, Fernando Sosa
Creative Directors:Rodrigo Greco, Mariano Gamba
Creative Team:Augusto Callegar, Pedro Mezzini
Group Account Director:Sebastian Diaz
Account Executive:Catalina Gay
DoP:Ramiro Capisto, Juan Costamagna
Production Assistant:Sebastián García
Production Company:Austria
Director:Sebastian Sanchez
Executive Producer:Juan Manuel Menvielle
Wardrobe:Lucia Beruti, Delfina de Forteza
Post Production:Ignacio Parodis
Sound:Porta Estudio
Editor:Ignacio Parodis
Music:Happy Together

Direct Marketing, Design
Nike

Advertising Agency:Leo Burnett, London, United Kingdom
Executive Creative Director:Ian Toombs
Creative Directors:Terence Leong, Shaun Sundholm
Art Directors:Timothy Cheng, Max Pilwat
Copywriter:Liu Wei
Designers:Deer Sheng, John Yao
Executive Producer:Bernice Wong
Producer:Fang Yuan
Assistant Producer:Juni Zhu
Digital Producer:Angela Liu
Editor:Leon Yan
Head Of Integrated Production:Jacob Lincoln?
Senior Planner:Leon Lin
Account Manager:Chuck Xu
Account Executive:Xueer Ren
Business Director:Dino Xu
Project Manager:Nicole Bee
Business Affairs:Jessica Deng, Kathy Zha
Production Manager:Vic Zhang
Digital Imaging Artist:Changqing Lee
FA Artists:Austin Hu, Stone Xue

Film
Vodafone

Advertising Agency:Y&R Team Red, Istanbul, Turkey
Executive Creative Director:Ayse Aydin
Creative Directors:Erkan Kaya, Ilker Dagli
Copywriter:Can Y?ld?z
Art Director:Ümit Ayd?n
Production:Anima ?stanbul
Director:Polat Korkmazel

Media
Nintendo

Advertising Agency:Miami Ad School Europe, Madrid, Spain
Art Director:Dora Sarkadi
Copywriter:Simina Florea