Hasta La Creative!

Everybody in marketing and media is doing Cannes this year — just like everybody did SXSW in March and everybody did CES in January, and so on.

Upward of 30,000 guests are expected to crowd the Cte d’Azur for what’s properly known as the Cannes Lions International Festival of Creativity, which means that, uh [taps spastically at calculator keypad, Colbert-style], yes, 100% of the marketing and media world — plus or minus 99% — will be attending.

Except me. I’m sitting out Cannes this year, but I’m determined to not miss out. That’s why I’ve developed the revolutionary new Cannes Play-at-Home Edition, which is designed to allow me to indulge in the Cannes experience from the comfort and sanity (and cheapness) of my own apartment. Even better, the Cannes Play-at-Home Edition has a social media activation that will make it seem like I’m at Cannes without ever explicitly stating that I’m in the South of France (i.e., I won’t technically be lying).

Continue reading at AdAge.com

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Yamaha Marine

Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Director:Federico Pepe, Stefania Siani
Creative Director:Davide Fiori
Art Director:Alessandro Dore
Copywriter:Veronica Dal Cortivo, Benedetta Lucca
Postproduction:Alessandro Bavari

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In the first of a series of dispatches from Cannes, Kathryn Webb, creative developer at AKQA the GoDaddy scholarship for women in technology explores how the industry can better support women

CHI & Partners has picked up seven of the UK’s 37 entries in the Outdoor category of this year’s Cannes Lions for its work for Freedom Brewery.

Cheil London will no longer be Etihad’s global digital and social agency following a restructure by the airline.

It’s time for ad tech to take responsibility.

Even as ad tech players gear up to yet again take over Yacht Row at the Cannes ad festival and anticipate talking shop over glasses of ros, they need to recognize the tone is going to be very different than when they fist stepped onto the French Riviera.

Brand safety concerns and a rising industry chorus around transparency with clients is pushing our industry to finally halt its blatant mistreatment of marketer dollars.

Continue reading at AdAge.com

Heineken’s social media campaign which used a chatbot to create discount codes for Champions League football has earned Publicis London four entries in this year’s creative data shortlist at Cannes Lions.