Victor LaValle’s latest hybrid of the supernatural and the literary is rooted in the anxiety families feel over the safety of their children.
Promotional movie of the new PuraLa Hotel. A journey through videodance that crosses all the environments and spaces of the universe of Wool, culminating in the Hotel. From Serra da Estrela, through wool factory production finishing in the Hotel, watch a visually bold and creative work that aims to engage the viewer in the environment and magic of the Hotel.
The New DQ A-1 Bacon Cheeseburger is the most premium burger the brand has ever created. So, Barkley, the brand’s agency created a spot with the most premium reveal. In the process, they drove traffic not only to their stores, but to an unexpected place, the dictionary.
Digitas LBi Chicago has won the Innovation Lion Creative Data Grand Prix for its work “Care counts” for Whirlpool.
Dentsu Y&R Tokyo created a sperm testing smartphone kit to shine the spotlight on Japanese infertility, in private, for Recruit Lifestyle.
A Swedish campaign to melt guns for good causes has taken home the Grand Prix for Innovation at Cannes Lions this year.
Clemenger BBDO Melbourne has won the top prize at Cannes in the Cyber Lions for “Meet Graham”, its campaign that saw a life-size sculpture of a man able to survive a car crash.
WPP-owned David Miami has won its second Grand Prix for its work for Burger King at this year’s Cannes Lions.
Who cares about advertising awards? Not Arthur Sadoun.
Well, that’s probably not completely accurate. But Sadoun and his fellow Publicis Groupe leaders DID announce today that they care more about their new AI-powered “professional assistant” platform Marcel than they do about any of next year’s big industry events.
According to an internal memo we received today, this is part of a larger effort to find “cost synergies,” or ways to save money.
Sadoun conducted two related interviews that ran today: one in which he talked about the platform with Adweek and one in which he confirmed to AdAge that the entire network will be skipping Cannes, CES, etc. next year.
But it won’t just be the big awards shows. Publicis will effectively cut all paid promotional efforts until after next year’s Cannes festival, which follows Marcel’s planned debut at VivaTech in Paris next June. Sadoun told Adweek this means avoiding “anything that has to do with promoting ourselves in order to make sure that our people and our money is put in the right place.”
And that’s not up for debate, either. So Snapchat and Facebook will be even more dominant at Cannes next year.
Here is the memo written by Chicago-based Re:Sources CEO Frank Voris, whose company went through a large round of automation-related layoffs earlier this year.
Everyone,
As you know, Arthur had his first mgmt. session on Saturday in Paris. He clearly laid out his vision and we aligned on several actions that will be communicated in the near term.
Focus areas:
1) Talent / People
2) Client centric organization
3) Own the transformation space
4) Technology at the core
5) Growth
6) Reinvent our cost structureWith that said, you will start to hear about his “Platform” strategy, Tuesday from Cannes. However, these plans are aggressive … both regarding magnitude and time to market. For perspective, the GROUPE is looking for 2.5% cost synergies for 2018 and will be ELIMINATING all Award / Trade shows for the next year. As a result, ReSources will not participate in any Vendor conferences, Industry tradeshows and/or Award shows effective July 1st. This is mandatory and exceptions will not be approved.
As you recall, I have set a tone for positive Change. The Industry and the GROUPE is in a state of constant change … all for the better. As a result, we need to plow forward and continue on our journey to be a value added partner for our sister Agencies. The only thing in life that is controllable is GREAT performance day in and day out. Deliver “Excellence Through Partnership” daily and we will be rewarded with a bigger and better position within the GROUPE.
Happy to discuss if you have any questions … Award / Trade show ban is effective for the entire GROUPE, not just ReSources.
Here it is, readers: the least surprising tweet of the 2017 Cannes Lions Festival.
#CannesJudging Bruno Bertelli CCO of @PublicisGroupe – Enjoyed judging W/ women because of “Their more emotional & LESS RATIONAL approach”.
— Alma Har’el (@Almaharel) June 19, 2017
That’s Israeli-American director Alma Har’el, founder of the Free the Bid group which launched last fall as part of an effort to get more women behind the camera for commercial work.
As you can see, she’s quoting Publicis global chief creative officer Bruno Bertelli, who also served as president of the Outdoor Cannes jury that gave its top award to Fearless Girl earlier this week.
According to one party who was there, he said this while sitting next to DDB North America CEO Wendy Clark, who Har’el later described as “RATIONAL.”
#canneslions Bruno Bertelli CCO of @PublicisGroupe – Looking at RATIONAL CEO of @DDBNEWYORK Wendy Clark announcing winner #TheFearlessGirl. pic.twitter.com/KIEmNhbuFN
— Alma Har’el (@Almaharel) June 20, 2017
That stereotype persists in spite of pretty much everything.
A study of facial expressions involving 2,000 people around the world published earlier this year in public science journal PLOS One (Public Library of Science) found that, while the women who participated did smile more often than men, the dudes spent a lot more time frowning.
None of this justifies any sweeping generalizations about half the population, but if we’re gonna go there, one might use the study’s conclusions to say that men are actually the more emotional ones, given that anger and confusion tend to affect one’s behavior more than happiness.
Another study published last year found that, while women “outperform men on nearly all emotional intelligence measures,” there’s no gender gap when it comes to “emotional self-control,” which means rationality is not determined by gender. But you already knew that.
And the year is 2017, remember…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
