Jun
02
Those marketing platitudes you think make you sound smart? They don't
Posted in: UncategorizedPHD’s global group strategy director shares his lessons from the career ladder, including get to understand what really motivates leaders.
Jun
02
Santander, Telefonica and Thomas Cook to open up on how digital advances are turning marketing on its head
Posted in: UncategorizedLeading marketers from Santander, Telefonica and Thomas Cook will reveal how they have used immersive ad formats, user generated content and innovative partnerships to transform their marketing.
Jun
02
Snapchat brings Spectacles to Europe and signs deal with BT Sport
Posted in: UncategorizedSnapbots, Snap’s Spectacles vending machines, will turn up this morning in London, Paris, Barcelona, Berlin and Venice.
Jun
02
Nissan moves Verneuil back to UK as marketing director
Posted in: UncategorizedNissan Motor (GB) has appointed Nicolas Verneuil as marketing director, responsible for all marketing strategy for the UK.
Jun
02
Maxus will live on in India despite MEC merger
Posted in: UncategorizedMaxus will remain a separate agency after its global merger with MEC, but only as a local brand in India, Group M chief executive Mark Patterson has confirmed to Campaign Asia.
Jun
02
Google Chrome to autoblock bad ads from next year
Posted in: UncategorizedGoogle has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018.
Jun
02
What Mary Meeker Has to Say About Snapchat's TV Dreams
Posted in: Uncategorized
Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in her internet trends report for 2017, citing internal Snapchat data.
This year’s report from Kleiner Perkins’ Meeker highlighted the role of Snapchat and rivals like Instagram in the generational shift in media consumption. Snapchat received special mention for its original programs like “Phone Swap,” which features two daters who get to pry into each other’s mobile devices.
The show drew 10 million viewers when it premiered in May, and “Second Chance” drew 8 million viewers, according to Meeker’s report, which cites Snapchat’s data.
Jun
02
What Agencies and Brands Expect From Apple's Siri Homecoming
Posted in: Uncategorized
Agencies and brands suddenly have plenty of questions for Siri, which Apple is expected to extend from the iPhone to a new home-assistant device at its conference for developers next week.
Marketers and publishers are eager to see where they could fit into the device, but right now all they know is the world of Amazon and Google’s assistants, where they’ve accumulated plenty of experience developing programs to answer consumers’ commands.
Apple is late to the party. It also traditionally maintains tighter control over its ecosystem than its rivals.
Jun
02
Before You Put Your Ad Business Up for a Pitch, Read This
Posted in: Uncategorized
As an experienced participant in advertising pitches and their incredible inefficiency, I wonder why CMOs bother.
I guess the belief is that exposing your challenge to the greatest possible number of minds gives you the greatest chance of getting a brilliant idea/ad agency partner.
But even the seemingly innocent sentence above already contains unnecessary complications: Do you want a great idea or an ad agency partner? The two are absolutely not one and the same.
Jun
02
Why On-Site Agencies Are Catching on With Clients
Posted in: Uncategorized
Up until a year ago, the News U.K. was working with five agencies across three newspaper brands The Times, The Sunday Times and The Sun. The arrangement was taking up time and resources that the fast-paced publisher couldn’t spare.
The Rupert Murdoch-owned papers hit upon a solution last May: centralize the marketing teams. With Pulse Creative, the publisher established a cross-discipline agency made up of a team of 70 people from WPP shops including CHI & Partners, Wunderman and Mindshare, but located on-site. The agency, led by CHI, also works with News U.K.’s betting, gaming and commercial businesses.
“Pulse Creative allows our marketing teams to spend less time connecting diverse agencies with competing interests, and more time bringing great campaigns to life for our customers,” Chris Duncan, managing director of Times Newspapers, said in a statement.
Jun
02
If These Walls Could Talk? This Wallpaper Does, Telling Stories to Kids
Posted in: UncategorizedTired of reading The Giving Tree over and over? No problem. Now your walls can take up the slack. French home improvement store Castorama has released “Magic Wallpaper,” a playful unisex wallpaper for kids that’s covered in colorful characters, including aliens, forest creatures, superboys and princesses (who hate dresses). And it’s not just passively pretty….
Jun
02
Why GroupM is Merging MEC and Maxus and Elevating Essence
Posted in: Uncategorized
If there were any doubt as to the digital and data pointing the way for media in the future, GroupM quashed that today with the news that it will merge two of its traditional buying networks, Maxus and MEC, into a yet-unnamed global network while beefing up digital agency Essence.
The merger should help GroupM, the world’s largest media buyer, cut costs that it can reinvest in Essence, which serves as Google’s global agency of record for digital media. The new combined Maxus-MEC agency will be led by Tim Castree, who was named CEO of MEC in November.
“We’re making a pivot to the future growth areas of our business,” GroupM global CEO Kelly Clark said. “We’ve had four global agency networks for quite a few years now Maxus, MEC, Mindshare and MediaCom. We now will have four, but with a very different focus and balance,” he said, noting those will include the merged MEC and Maxus along with a “significantly ramped-up Essence.”
Jun
02
Burger King's McWhopper Proposal Nabs 2017 Grand Effie
Posted in: Uncategorized
The North American Grand Effie for 2017 has gone to Burger King for its McWhopper Proposal campaign, created by Y&R New Zealand, which invited its biggest rival McDonald’s to make peace.
Burger King was also named the Creative Marketer of the Year for 2017 in March by the Cannes Lions International Festival of Creativity.
Even though McDonald’s declined Burger King’s peace offering in 2015, the campaign carried on and the brand “continued to stoke the flames with iconic billboard placements, social influencers and a carefully crafted media kit disguised as a website,” according to the winner’s Grand Effie entry. The campaign, which was also supported by David The Agency, ABPR, Code & Theory and Turner Duckworth, sold “a truckload of burgers” and “helped World Peace,” the entry said.
Jun
02
Burger King ‘Abdicates’ Title in Wake of Row with Belgium’s Royal Family
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Burger King has opted to ditch its regal title in the wake of global controversy surrounding a cheeky advertising campaign which invited the public to choose between King Phillipe of Belgium and a Whopper burger when asked ‘Who is the king?’
The public poll saw voters select the Belgian head of state by a slender majority of 51% to 49% forcing the fast food chain to ‘abdicate’ its hold on the regal title by rebranding itself simply as ‘Burger’.
Jun
02
Burger King's McWhopper Proposal Nabs 2017 Grand Effie
Posted in: Uncategorized
The North American Grand Effie for 2017 has gone to Burger King for its McWhopper Proposal campaign, created by Y&R New Zealand, which invited its biggest rival McDonald’s to make peace.
Burger King was also named the Creative Marketer of the Year for 2017 in March by the Cannes Lions International Festival of Creativity.
Even though McDonald’s declined Burger King’s peace offering in 2015, the campaign carried on and the brand “continued to stoke the flames with iconic billboard placements, social influencers and a carefully crafted media kit disguised as a website,” according to the winner’s Grand Effie entry. The campaign, which was also supported by David The Agency, ABPR, Code & Theory and Turner Duckworth, sold “a truckload of burgers” and “helped World Peace,” the entry said.
Jun
02
American Beauties: ‘On Fire’ Makes Bad Habits Sound Very Sweet
Posted in: UncategorizedThis 1994 firefighting memoir, by the Southern writer Larry Brown, vividly captures both fear and the sort of pride that comes with mastery.
Jun
02
Attendance Drops at Disney Parks Worldwide as Prices Rise
Posted in: UncategorizedHigher prices were a major factor in smaller crowds at 13 of Disney’s 14 theme parks in 2016.
Jun
02
High Times Is Sold to Group That Includes Son of Bob Marley
Posted in: UncategorizedInvestors led by Adam Levin purchased the magazine for $70 million in a time of growing acceptance of marijuana use.
Jun
02
Sharmila Nicollet Enters a Tournament With an Assist From Social Media
Posted in: UncategorizedNicollet, a 26-year-old from India with big followings on Twitter and Instagram, gained an exemption to the ShopRite L.P.G.A. Classic thanks to a poll.
Jun
02
JetBlue testa sistema de embarque por reconhecimento facial
Posted in: Uncategorized
A companhia aérea americana JetBlue, vai começar a testar um novo sistema de embarque sem papeis em conjunto com a alfândega dos Estados Unidos. A partir do mês de junho no Aeroporto Internacional de Boston, o sistema vai usar reconhecimento facial para conferir os passageiros com suas fotos de passaporte, antes de adentrar seus vôos. […]
> LEIA MAIS: JetBlue testa sistema de embarque por reconhecimento facial
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