Hasta La Creative!

Integrated
Estadao

São Paulo, the largest city in Latin America, has 11,253,503 inhabitants, 5,924,871 of which are women. However, only 16% of the city’s streets that honour prominent people are named after women, whereas eighty-four percent are named after men, according to a survey carried out by ProScore. 

In light of this information, the newspaper O Estado de S. Paulo launched the Project 16% campaign. The action was conceived by FCB Brasil and launched on São Paulo’s anniversary, January 25. Nominations and voting took place on the newspaper’s website estadao.com.br/16porcento, where people could nominate and vote for great women who deserved to have streets named after them. On International Women’s Day (March 8), Estadão and FCB Brasil went to the São Paulo City Council and delivered the first database of women nominated to be honoured with public spaces named after them. 

The document, which contained the names of 300 women and their accomplishments, was delivered to 55 council members. The list included names such as Tomie Ohtake, Hilda Hilst, Dorina Nowill, Ruth Cardoso, Zélia Gattai, among other prominent Brazilian women. The website received over 6 million votes and council members Adriana Ramalho and Quito Formiga presented three new bills to the City Council proposing that more public spaces in São Paulo be named after women.

Advertising Agency:FCB, Sao Paulo, Brazil
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simoes
Art Director:Lucas Succi., Juliana Utsch
Copywriter:Lucas Saicali., Marilu Rodrigues
Project:Elaine Santos
Technology:Marcio Bueno, Victor Odo
Account:Cris Pereira Heal, Anna Sant’Anna, Henrique Neto
Media:Fábio Freitas, Cristina Omura
Client Approval:Flavio Pestana, Marcelo Moraes, Marcela Dalla, Luis Fernando Bovo

Print
Groupama

If we could insure a road, it would be this one.

A bit like giving up smoking.

For those who would rather die in bed.

The route preferred by those waiting for you.

No one is in a hurry to have an accident.

Advertising Agency:Marcel, Paris, France
Chief Executive Officers:Charles Georges-Picot, Pascal Nessim
Creative Chairman:Anne De Maupeou
Chief Creative Officers:Dimitri Guerassimov, Fabien Teichner
Creative Director:Rémy Aboukrat
Copywriter:Gaetan Du Peloux
Art Director:Youri Guerassimov
Digital Art Director:Eulalia Bartolomeu
Managing Partner:Nicolas Levy
Cso:Nicolas Levy
Partner:Blandine Mercier
Account Director:Alexandre Kobylko
Project Managers:Valentin Moreau, Lucas Sengler
Strategic Planner:Sarah Lemarie
Pr:Nathalie Roland
Social Media Manger:Nicolas Plasmondon
Development Company:Marcel x ETO
Chief Technology Officer:Louis Da Silva
UX Director:Vincent Mayol
Front End Developers:Diono Corbel, Paul Vanlerberghe, Eric Beaufol
Back End Developers:Charles Coulais, Edgar Lacouture
Technical Manager:Maximilien Borne
Production Companies:Prodigious, Kuest Prod
Director:Manu G. Cuesta, Kuest Prod
Editor:Mikael Arslanyan, Prodigious
Motion Designer:Mikael Arslanyan, Prodigious
Sound Producers:Boris Nicou, Boris Jeanne, Thomas Corbel, Elodie Siliart, Prodigious
Sound Engineer:Fabien Cornec, Prodigious
Voice:Ombeline de la Teyssonière
Print Production Company:Prodigious
Photographer:Alain Cornu
Art Buyer:Flore Silberfeld
Producers:Constance de Gourlet, Suzanne Pereira Dias
Retouching:David Verduci, Quentin Le Roch, Mathieu Andrieu, Karine Villalon

Online
Dallas Pets Alive

Advertising Agency:Dieste, Dallas, USA
Chief Creative Officer:Ciro Sarmiento
Group Creative Director:Alex Campo
Associate Creative Director:Victor Vetancourt
Copywriter:Leirum Rivas
Senior Art Director:Jesus Acosta
Senior Producer:Jorge Urdiain
Senior Copy Editor:Ruben Terrazas
Senior Account Director:Janelle Treviño

Film
Viasat

There is only one like you in the whole world. Your world is shaped by your own decisions. Decisions taken and deferred. What would you do if you were the last person on earth and the obstacles that you built in your mind no longer exist. If you could live the way you want. Would you see the fear in his eyes without being frightened. Would not be silent saying that in fact you think and feel. Would do even if others say that there is no point in this. Would burn for your ideas and dreams, if you’re the only soldier in the battle. It all starts with you and your inspiration. To make dreams come true and the whole world yours. Viasat – we believe in inspiration.

Advertising Agency:Tribe, Riga, Latvia
Creative Director:Gatis Rozenfelds
Art Director:Martins Legzdins
Copywriter:Maija Meijere
Director:Roma Karovin
Executive Producer:Alise Rogule, Jevgenijs Kobzevs
Project Management:Annija Veide
Assistant:Santa Šenfelde
Illustrator:Harry Grundmann
DoP:Janis Jurkovskis
Music:Uldis Cirulis, Jevgenijs Kobzevs
Sound:Uldis Cirulis, Jevgenijs Kobzevs
Editor:Oleg Aleksejev
Colorist:Oleg Aleksejev
Vfx:Dmitry Maslyakov

Print
Olé

Turning men on 24/7.

Advertising Agency:Y&R, Buenos Aires, Argentina
Art Director:David Vaca
Chief Creative Officer:Fernando Tchechenistky, Lisandro Grandal
Copywriter:Agustina Lopez, San Martín
Photographer:Ignacio Cangele
Retoucher:José María De la Quintana

Promo, PR
City of Fucecchio, Tuscany

Italy has around 6000 small villages where everything speaks of the country identity and local life. From the buildings to the small shops, everything shapes the local unique personalities, except the streets. Most of their names have nothing to do with local history and are repeated in every village. For this reason the City Council and the Municipality of Fucecchio, a small village in the heart of Tuscany, launched Local Heroes. It’s a project to replace the initial street names with local living personalities who had a crucial role in their community recent history. Residents of Fucecchio propose their personal hero via a dedicated microsite, choosing a street from Google Maps API and submitting his story with a video, pictures and written content.The most admired personalities give their names to the village streets and will be remembered forever.The project has started during the first days of April thanks to a video call-to-action that activated people of Fucecchio trough local social media pages. The inauguration of the first streets were held the 22nd and the 23rd of April.Close to road signs, people can unlock Local Heroes stories on their smartphones thanks to Beacon technology.

Advertising Agency:Publicis, Milan, Italy
Executive Creative Director:Bruno Bertelli, Cristiana Boccassini
Creative Director:Giovanni Settesoldi, Cristiano Tonnarelli
Art Director:Giovanni Settesoldi
Copywriter:Cristiano Tonnarelli, Albertina Coacci
Digital Creative Director:Massimo Guerci
Digital Art Director:Dario Citriniti
Account Supervisor:Filippo D’Andrea
Digital Project Manager:Vittorio Cafiero
Agency Producer:Maria Vittoria Ceresoli, Jonathan Grassi
Director:Davide Agosta, Riccardo Paoletti
Photographer:Luca Palatrasi
Editor:Roberto De Vita, Romina Bagatin
Digital Production Company:Baroque Worldwide
Account:Elisabetta Bottani

Film
AFP Habitat

Advertising Agency:McCann, Lima, Peru
Dgc:Mauricio Fernandez-Maldonado, Christian Caldwell
VP Accounts:Juan Camilo Correa
Account Executive:Pamela Gómez
Account Assistant:Tatiana del Rio
Creative Directors:Giovanni Macco, Javier Delgado
Copywriter:Jefferson Alvarez
Art Director:Joe Almeida
Head Of Production:Alonso Palomino
Production Company:Fértil
Director:Fito Torres
Executive Producers:Matías Mendelevich, Tarek Kahhat
DoP:Mario Bassino
Production Designers:Anaí Olivares, Ernesto Trujillo, FRUTA
Unit Production Manager:Paola Saavedra
AD:Aneli Garrido
Post:Nativo Studio
Offline:Betito Barzola
Color Grading:Daniel Carcelén
Music:Nicola Pedreros, Sordo

Media
Cerro Porteño

Advertising Agency:OniriaTBWA, Asuncion, Paraguay
Chief Creative Director:Camilo Guanes
Planning Director:Daniel Achaval
Executive Producer:Poli Achával
Creatives:Najib Brozzon, Andrea Ferreira, Jorge Tercarioli, Arturo Valiente, Marcelo Rodriguez, Juanjo Duarte, Milciades Molinas
Production Company:Huinca Cine
Director:Alejandro Rey
Creative Directors:Oliver Stanley, Rodrigo Barchini, Francisco Fleitas
Executive Directors:Alex Niz, Jorge Gómez

Direct Marketing, Design
Cerveza Salta

In the context of 2017’s BOOMBOX 360 Salta Beer Music Festival, we created a special can in which we replaced the regular pop top for a guitar pick shaped one.

We gave our consumers the solution for an issue that exists since guitars were invented, using something they have at hand since rock & roll music was invented.

The cans were also distributed in the main rock bars, live music pubs and rehearsing rooms. Wherever a guitar pick might be needed, there was a Salta Rock Top.

Advertising Agency:Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director:Maximiliano Maddalena
Creative Director:Alejandro Blanc
Head Of Art:Diego Grandi
Art Director:Nicolas Corvino Rius
Copywriter:Juan Fombella
Additional Credits:Huinca Cine

Online
Ebay

Advertising Agency:Marcel, Paris, France
Chief Executive Officers:Charles Georges-Picot, Pascal Nessim
Creative Chairman:Anne De Maupeou
Chief Creative Officers:Dimitri Guerassimov, Fabien Teichner, Nicolas Levy, Thomas Cleret
Creative Directors:Julien Simons, Xavier La Boullenger
Copywriters:Damien Lebreuilly, Jonathan Wawer
Art Directors:Pierre Delort, Guillaume Delattre
Associate Director:Benjamin Taïeb
Managing Partner:Nicolas Levy, Thomas Cleret
Account Director:Marion Sauvanet
Project Manager:Jeanne Philippe
Community Manager:Antoine Bouteil
Production Company:Kuest Prod
Directors:Manu G. Cuesta, Nicolas Blusson
Production Assistant:François Kergueris
Models:Nicolas Berno, Marc Riso
Makeup:Cristina Vila
Hairstylist:Cristina Vila
Camera Assistant:Johan Comte
Film Editor:Pierre Le Goff
Motion Designer:Julien Taillez
Grading:Julien Taillez
Sound Production Company:Prodigious
Producers:Clemens Hourriere, Boris Nicou