Vida Mujer: Brave Voices


Radio
Vida Mujer

Violence against women is a serious problem of society, one out of every three women has suffered some kind of abuse throughout their lives. Usually, verbal abuse is the first sign of violence against women. A sort of abuse that few people give the right amount of importance, and even less imagine it could escalate to a more dangerous and damaging situation. Vida Mujer, the NGO that helps and assists any women that suffer any kind of aggression, decided to create a prevention campaign through radio spot. Where the only women in the world that can’t defend themselves tell their stories of abuse, hoping to encourage every other woman to speak up and ask for help.

Advertising Agency:Circus Grey, Lima, Peru
Executive Creative Director:Juan Carlos Gomez De La Torre
Creative Director:Cesar Godenzi, Carlos Tolmos, Ricardo Toyohama
Copywriter:Oscar Muñante
Art Director:Juan Ignacio Anticona

City of Buenos Aires: Quill, Typewriter, Telegraph

Print
City of Buenos Aires

Texting and driving. Ridiculous since 1771.

Texting and driving. Ridiculous since 1910.

Texting and driving. Ridiculous since 1887.

Advertising Agency:La Comunidad, Buenos Aires, Argentina
Executive Creative Directors:Ramiro Raposo, Fernando Sosa
Creative Director:Sebastian Visco
Art Director:Carlos Quesquén Cortez
Group Account Director:Sebastian Diaz
Account Director:Oriana San Martín
DoP:Ramiro Capisto
Illustrator:Gabriel Alomar

Go Outside Magazine: Go Outside


Integrated
Go Outside Magazine

Advertising Agency:Talent, São Paulo, Brazil
Global Creative Director:Bruno Bertelli
Chief Creative Officer:João Livi
Creatives:Daniel Leitao, Sleyman Khodor
Creative Directors:Philippe Degen, Rodrigo Tortima
Product Managers:André Debevc, Marcelo Garutti
Production Companies:Delicatessen Filmes, Pict Estudio
Director:Olhos
Illustrator:Pict Estudio
Photographer:Pict Estudio
Typography:Pict Estudio
Web Design:Lucas Moura
Ux:Lucas Moura
Audio:Satelite Audio
Art Buyer:Mario Coelho
Graphic Producer:Ingo Santos
Rtv:Herminia Weinstock
Account:Alex Isnenghi
Client:Debora Liotti

Nescafe: Mitosis, BigBang

Print
Nescafé

Advertising Agency:Casanova//McCann, Costa Mesa, USA
Chief Executive Officer:Elias Weinstock
Creative Director:Fernando Poblete
Associate Creative Director:Francisco Rojas
Art Director:Francisco Rojas
Senior Copywriter:Daniel Stewart
Retoucher:Luchin, LobostudioLR

Nutella: Unica


Direct Marketing, Design
Nutella

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born– the first limited edition made by seven million different jars: dozens of patterns, thousands of color combinations, one special algorithm.

Advertising Agency:Ogilvy & Mather, Milan, Italy
Chief Creative Officers:Paolo Iabichino, Giuseppe Mastromatteo
Client creative director:Lavinia Francia
Senior Art Director:Andrea Guzzetti
Account Director:Simone Zanelli

Misu: You never know

Print
Misu

You never know what they’re going for but you do when they come back.

Advertising Agency:Eliaschev Saatchi & Saatchi, Caracas, Venezuela
Chief Creative Officer:Lenin Perez Perez
Vp Creative Director:Demian Campos
Copywriter:Demian Campos
Art Director:Demian Campos, Carolina Sequera
Illustrator:Ali Armas, Nebula

ZenSushi: Culinary Arts

Print
ZenSushi

Advertising Agency:Sushi Agencia Creativa, Salta, Argentina
Creative Director:Marcelo Chelo Sosa
Art Director:Pablo Pacnell Carbonell
Copywriter:Victoria Isa
Illustrator:Marcelo Chelo Sosa

Transport Accident Commission: Reality Cheque


Media
Transport Accident Commission

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home.

Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Creative Director:Stephen De Wolf
Creatives:Joe Sibley, Giles Watson

Bahamian Music Carnival: Your Best Bahamian Picture Deserves The Best Bahamian Song


Online
Bahamian Music Carnival

Advertising Agency:Arcade, Miami, USA

Ittinger: Pssst

Print
Ittinger

Brewed in silence. Enjoy quietly. The Swiss premium beer with monastic heritage.

Advertising Agency:Publicis, Zurich, Switzerland
Creative Directors:Thomas Wildberger, Lorenz Clormann, Michael Brauchli
Art Director:Sandy Pfuhl
Copywriter:Christian Stüdi
Photographer:Elizaveta Porodina

Gobierno de Colombia: Unforgettable Playlists


Direct Marketing
Gobierno de Colombia

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer:Jose Miguel Sokoloff
Executive Creative Director:Carlos Andrés Rodríguez
Creative Directors:Guillermo Siachoque, Juan David Arboleda
Copywriters:Luis Giraldo, Miguel Gómez
Art Directors:Sandra Guzman, Cristian Gonzalez
General Account Manager:Juan Pablo Garcia
Production Company:Macondo
Director:Miguel Herrera

Maxima: Tin Men, Medieval

Print
Maxima

Advertising Agency:TBWA, Managua, Nicaragua
Creative Director:Alejandro Rivas
Art Director:Michael Aviles
Illustrator:Masai Art Company

Municipalidad de Vicente López: Underwater Damage – Tire, Underwater Damage – Bottle, Underwater Damage – Straw

Print
Municipalidad de Vicente López

Damage is greater underwater. Help keep the river clean.

Advertising Agency:Don, Buenos Aires, Argentina
General Creative Director:Gabriel Huici
Copywriter:Humberto Zamorano
Art Director:Daniel Zuleta Calle
Head Of Art:Martín Bernasconi
Group Account Director:Sofía Costoya
Account Supervisor:Agostina García
Account Executive:Sofía Díaz
Planning Director:María Quinzio
Print Production:Hernán Mouriño, Florencia Hernández
General Coordinator:Mariano Ricciarelli
Client:Soledad Martínez

Advertising: Ad Campaigns Tag Along as Men Embrace Different Paths

Some brands seem to have recently discovered that not all men are heterosexual, sex-driven bodybuilders, and are using ads with an updated portrayal of masculinity.

Mediator: ‘Wonder Woman’ Could Be the Superhero Women in Hollywood Need

After a record-breaking weekend at the box office, the movie’s success suggests some welcome changes in the film industry. But progress has come too slowly.

Oculus Founder Plots a Comeback With a Virtual Border Wall

After facing political criticism and leaving Facebook, Palmer Luckey is working on another start-up. Its military interest will go nicely with his helicopters and abandoned missile silos.

Sinclair Broadcasting Said to Be in Talks With Ex-Sony TV Chief Steve Mosko

Mr. Mosko, one of Hollywood’s most seasoned television programmers, is in early discussions about a role involving an expansion of Sinclair’s programming, according to two people briefed on the talks.

Apple Will Host Annual Developers’ Conference, and Global Energy Ministers Are to Meet

The technology company will show off new software and hardware on Monday, and delegations from over two dozen countries will discuss clean energy investments.

After London Attack, Trump Again the Center of Partisan Media Combat

News organizations turned against each other as Fox News anchors called on CNN to punish its host Reza Aslan for profane remarks about President Trump.

New Life for a 125-Year-Old Literary Journal

The novelist Adam Ross has taken on a daunting task: revamping The Sewanee Review, which has published giants like Sylvia Plath and William Faulkner.