WPP’s global digital agency Wunderman has acquired The Cocktail, a Spanish digital transformation consultancy whose clients include football giants Real Madrid.
Campaign’s round-up of advertising and media accounts being reviewed.
Lawrence Weber of Karmarama, Dan Machen from HeyHuman, and Mel Exon of The Sunshine Company will deliver keynote talks at the Campaign Tech Awards Night on 12 June.
However far TV goes down the personalised road it must keep the deal in favour of the public. By Tess Alps.
Think bragging about your digital chops will still give you an edge in years to come? Think again.
A new Global Digital Outlook Study released by digital-agency society SoDA and Forrester found that more than three-quarters of client-side marketers and agency leaders believe the term “digital” will disappear within five years as a meaningful differentiator.
The report included responses from 90 client-side marketing and tech leaders and 126 agency executives, primarily from mid-sized digital agencies. Some of them think the term is already dunzo: Just over half (54%) of client-side marketers said the term digital is still a meaningful way to differentiate agencies and marketing activities related to technology while 27% of agency leaders feel the term has lost relevance.
Sustained growth is widely accepted as being fundamental to business success and yet most companies do not seem to be managing it effectively. Andy Brent looks at the causes of this paradox and how it can be overcome.
Or could the consulting and IT giants be doing most of the buying in marketing?
Agencies must be better at allowing those who have had a knock to regain their confidence and refocus, instead of just spitting them out.
The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped.
Working with Blippar and Mindshare, the auto company lets customers sit in a virtual driver’s seat, no gear required.
The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.
The new T Brand Studio in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.
Sir Martin Sorrell is poised to face another revolt by WPP investors this week over his pay package.
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Arthur Sadoun, who takes over as chairman and CEO of Publicis Groupe today, has made a video introducing staff to his personal mantra, “Break, bond, build,” and signalling his desire for the French group to become a platform, not a holding company.
To do this, he says, Publicis groupe needs to be “the kind of agile, flat, modular, dynamic organization that will create new value not only for our clients but for everyone in our group,” Sadoun says in the video.
Like his predecessor Maurice Lvy, famous in the company for his humorous annual holiday films, Sadoun appears relaxed in front of the camera.
When L.A. shop RPA won back Honda’s massive media account early this year, it needed some extra hands on deck. About 120 pairs of them.
The full-service indie agency employed 600 at the time, but realized it would need dozens more to tackle its newest business while managing existing clients, which include Apartments.com and La-Z-Boy.
So with several months before it was set to officially take over the Honda media business, it got to work, starting first with the most senior roles, then filling out the team with media, investment and digital directors, researchers and operations and analytics staffers.
Google’s plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is.
Google dominates digital ad sales, ad delivery, search and publishing technology. It now will exert the power to interfere with websites’ ad revenue through its popular Chrome web browser.
Google on Thursday acknowledged that it plans to build an ad “filter” into Chrome that prevents pages from showing ad formats deemed too intrusive by the industry’s Coalition for Better Ads.
Jack Daniel’s hometown of Lynchburg, Tenn., is not suit-and-tie country. Jean overalls and t-shirts are more the style. But that doesn’t mean its residents can’t make a fashionable whiskey.
That’s the message liquor marketer Brown-Forman wants to send with a new ad that seeks to generate more demand for its expensive Gentleman Jack variety amid the ongoing high-end whiskey boom. Sales in the U.S. super premium American whiskey market surged 13.5% to $467 million last year, according to the Distilled Spirits Council of the U.S. Gentleman Jack sells for roughly $30 a bottle, compared with about $22 for regular Jack Daniel’s, known as Old No. 7.
Category: Beyond Madison Avenue
Summary: In celebration of its 40th anniversary, Potbelly, the sandwich shop which originated in Chicago, has turned to Detroit-based ad agency, Doner, to create a social media campaign called #FeedYourSmile. Throughout the month of June, the campaign will be released in two parts.
For the ‘Twitter jamboree’ Doner brought improv musicians to a Potbelly in Detroit where they improvised original songs Thursday (June 1) as a response to 100 tweets from random unhappy people.
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