(TrendHunter.com) From multi-position posture correctors to eye strain relief kits, the June 2017 health trends reveal an emphasis on improving everyday habits in the interest of better health.
In recent years,…
Peroni Nastro Azzurro is launching an outdoor campaign, “Italian made”, in an effort to ramp its credentials as an example of Italian style.
Recruitment specialists Grace Blue Partnership and marketing consultancy Flock Associates have teamed up to offer a global end-to-end solution for marketing team restructures and recruitment.
Albion London, Saatchi & Saatchi London, What3Words and Google Creative Lab London are in the running to win an Innovation Lion this year.
Comer carne humana faz mal? Bater massa de bolo em mais de um sentido faz ela azedar? Uma maçã é mais eficiente que uma xícara de café para manter alguém acordado? E tem mais… Novamente reunimos várias dúvidas dos ouvintes com respostas curtas num mesmo episódio. Ou seja: mais um episódio com as Rapidinhas do […]
> LEIA MAIS: Naruhodo #79 – Especial: Rapidinhas do Naruhodo! – Volume 04
De repente todo mundo quis fazer algo que ninguém achava que aconteceria: jogar video games antigos! Adriano Brandão e Danilo Silvestre montam um guia prático de como entrar no fascinante – e complicado – hobby do retrogaming. Como a comunidade de aficcionados conseguiu sobrepujar grandes barreiras técnicas e legais para viabilizar a jogatina retrô? O que é melhor, emular no computador, num dispositivo dedicado […]
> LEIA MAIS: Pouco Pixel 90 – Como ser um retrogamer
With advertising awards season in full swing, we’re getting to catch up on some great ads we didn’t cover over the past year. And none are racking up the trophies quite like the weirdly amazing “Gravity Cat” spot for PlayStation Japan. Created by Tokyo agency Hakuhodo and production company Tohokushinsha Film Corp., the four-minute film…
Early on in its digital life, Chinese ecommerce liked to copy. It took digital business models from other, more mature companies, such as PayPal and eBay. More recently, however, Chinese ecommerce has been developing in radically new ways — ways that are unique and invisible to brands without experience in the country. Examples include mobile malls, widespread micropayments and bridges between physical and digital commerce.
You might think that makes China a glimpse of the future for the rest of us, and to a degree it does, but not in the way you’d expect. That’s because successful technology platforms tend to reflect the culture for which they were designed. American ecommerce companies, for example, struggle in Latin America, with its largely cash-based environment.
Counterfeiting’s impact
One of the hottest areas in marketing is business transformation, but the companies in the space aren’t often equipped to find the talent for marketers to help execute the solutions. Flock Associates and executive search firm Grace Blue are out to fill that gap with a strategic partnership.
Flock works with marketers to get their structures and processes in place, while Grace Blue helps brands and agencies bring in chief marketing officers, creative talent and other high-level hires. One of Grace Blue’s recent talent placements includes Ari Weiss, who joined DDB as North American chief creative officer in February.
Last year, McDonald’s brought in Flock to change the way it works with agencies and “set up to win for this very complex world we’re living in,” former McDonald’s USA Chief Marketing Officer Deborah Wahl previously told Ad Age. Flock worked with the fast-feeder to build a new agency ecosystem, or “the agency of the future,” which resulted in Omnicom creating a dedicated shop named We Are Unlimited. The agency, led by DDB, brought in talent from other Omnicom shops, as well as The Marketing Store (TMS), Facebook, Google, Twitter, Adobe and The New York Times’ T Brand Studio.
Mortgage marketing can be trickyQuicken Loans learned that last year when the Detroit company was hit with social backlash for over-simplifying the loan process in its first Super Bowl ad, earning comparisons to the subprime lending crisis of 2008. It’s something that weighs heavy on the mind of Casey Hurbis, Quicken’s new chief marketing officer.
Hurbis returned to his Detroit hometown in April after six years with Fiat, where he led the auto brand’s North American brand communications and advertising. Former Quicken CMO Jay Farner was promoted to CEO in February and Hurbis is now tasked with spearheading the company’s new confidence campaign to promote its Rocket Loan online product, which rolls out Monday.
“I don’t care if we’re selling mortgages or carswhen you’re making your first or second purchase decision in your life, there’s always scrutiny and hesitancy,” Hurbis said, noting that Quicken has a robust social response team to interact closely with clients.
The cable company, NDTV, called the raids a politically motivated “witch hunt.” The government cited an investigation into bank losses.
(TrendHunter.com) With summer fast-approaching, many brands have been updating their repertoires with bright seasonal palettes so that consumers can add a welcome pop of color to their ensembles, which various…
(TrendHunter.com) From hamburger patties that are specially made for pooches to feline-friendly wine, the June 2017 pet trends reveal that consumers are increasingly looking for ways to elevate the diet of their four-…
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| THE ORIGINAL? Screamfest Horror Film Festival – 2007 Source : Adsoftheworld Agency : HonestMechanics (USA) |
LESS ORIGINAL Hell Party Number 6 – 2012 Source : Coloribus Agency : Mark BBDO (Czech Republic) |
Game shows, sexual innuendo and trust feature in Campaign’s round-up of this year’s best general election ads.
The Telegraph and Vice UK will be running daily publisher stories on Snapchat’s Discover platform ahead of the UK general election.
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