Adepol SC: Empathy
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Film
Adepol SC
The campaign was created to encourage women victims of violence to go to police stations to report their aggressors. Research shows that many women who suffer domestic violence do not report because they feel they will not be heard or respected by the police. To undo this perception, the commercial presents a woman’s report (based on actual testimony), highlighting the reactions of the delegate, which reflects the suffering of the victim. Thus we convey the idea that delegates have the empathy and sensitivity to help women victims of domestic violence.
Advertising Agency:D/Araújo, Florianópolis, Brazil
Creative Director:Jason Braun
Copywriter:Jason Braun, Felipe Coelho
Art Director:Eduardo Braun
Director:Thomas Ventura
Production:Studio 20