Hasta La Creative!

-Visit Seattle launched this “#seattleproud” spot in celebration of Pride Month (video above).

-Ancestry.com selected Droga5 New York as its lead creative agency, following a review.

-Minneapolis independent agency Periscope purchased Chicago-based analytics and strategy firm Anthem Marketing Solutions.

-VB&P partner, managing director Kate Jeffers explains why she thinks “For Women in Advertising, the Promise of Personal and Professional Parity Has Become Toxic.”

-A little birdie tells us that Doner L.A. was behind the publication of a full article by House of Cards character Tom Hammerschmidt on ATTN.

-What would you do with $150 million? For Laundry Service, the answer is: social media management and content production.

-The Mill welcomed Kennedy Davey as senior producer.

-Do people still think influencer marketing is cheap?

-Advertising veteran Luke Sullivan thinks “Maybe Advertising Should Stop Grabbing Women By the P**sy.”

Technology companies are refuting U.K. Prime Minister Theresa May’s claims that they provide a “safe space” for terrorists.

The British leader’s call for greater regulation of the internet on Sunday followed the terrorist attack in London, which killed seven and left dozens wounded.

Facebook condemned Saturday’s attacks and said that it wanted to provide a service where law-abiding users, not terrorists, safe. “We want Facebook to be a hostile environment for terrorists,” Simon Milner, Facebook’s policy director for Europe, the Middle East and Africa, said in a statement.

Continue reading at AdAge.com

But early on, the Dutch-born Kluin had built his reputation on great craft, creating a number of celebrated print campaigns. In 2007, Creativity’s annual Awards Report cited him as the industry’s most awarded art director.

“When I started out, I figured I needed to hyper-specialize to get noticed, so I did my best to become a very skilled art director,” Kluin said. “I’ve slowly transformed to more integrated, digital thinking, but I’m trained in a classical way, and I think I know how to apply that to new things.”

He’s expecting plenty of those opportunities in the new gig. “360i isn’t really like any other shop,” he said. “They’re built for what’s needed now, and that’s very exciting to me.”

Continue reading at AdAge.com

Print
Colsubsidio Libraries

Books should be in the right hands. Come and exchange yours in our libraries from April 25th to May 8th.

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer:Jose Miguel Sokoloff
Executive Creative Director:Carlos Andrés Rodríguez
Creative Director:Guillermo Siachoque, Juan David Arboleda
Copywriter:Luis Giraldo
General Account Manager:Juan Pablo Garcia, Carlos Obando
Illustrator:Sergio Edwards

Online
Etb

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer:Jose Miguel Sokoloff
Executive Creative Director:Carlos Andrés Rodríguez
Creative Directors:Diego Alejandro Muñoz, Duvan Villegas
Copywriter:Diego Alejandro Muñoz
Art Director:Duvan Villegas
General Account Manager:Juan Pablo Garcia
Production Company:Artefacto

Online
Huawei

Advertising Agency:Buzzman, Paris, France
President:Georges Mohammed-Cherif
Executive Creative Director:Georges Mohammed-Cherif
Vice President:Thomas Granger
Associate Director:Julien Levilain
Creative Directors:Philippe Boucheron, Patrice Lucet
Account Manager:Clément Chagnaud
Communication:Ame?lie Juillet, Victoria Morin, Kenza Bennani
Pr Managers:Ame?lie Juillet, Victoria Morin, Kenza Bennani
Production Managers:Vanessa Barbel, Géraldine Bourguignat
Film Production:blacktool
Director:blacktool
Sound Design:Schmooze
Music:Schmooze

Print
Penguin

We wanted to convince people that Penguin Audiobooks transforms titles based on Indian mythology into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. Including the profiles, recesses, design motifs on stone and other details. The houses around are detailed out much the same way. The costumes, tropical vegetation and even the ceremonial elephants are based on medieval Indian paintings, and they enhance the overall drama.

We wanted to convince people that Penguin Audiobooks can bring alive the world of a book, making for deeply immersive literary experiences. And we chose ‘The Iliad’ from our range of Greek Epics to illustrate this point. We put The Iliad’s ‘Trojan Horse’ episode centre-stage in an ear-shaped arena in Ancient Greece; which was brought alive with careful attention to the crafts and architectural patterns of the time, the city planning, the daily-wear of people, the class divisions in society visible in the arena’s seating arrangements, right down to local rituals like the burning of incense of appease the Gods.

Advertising Agency:Ddb Mudra, Mumbai, India
Creative Directors:Sonal Dabral, Rahul Mathew, Manish Darji, Shagun Seda Sengupta, Vilsen Gonsalves
Art Director:Mukesh Jadhav
Copywriter:Ravi Ananthan, Vilsen Gonsalves
Illustrator:Aleksandr Kuskov
Client:Hemali Sodhi
Account Director:Aleksandr Kuskov

Film
Ministerio de Defensa

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia
Chief Creative Officer:Jose Miguel Sokoloff
Executive Creative Director:Carlos Andrés Rodríguez
Creative Director:Juan Pablo Maldonado
Copywriter:Jorge Pinto
Art Directors:Diego Espinoza, Camilo Jiménez, Mario Mendoza, Juan Manuel Prieto
General Account Manager:Juan Pablo Garcia
Account Director:Carolina Duque
Editor:Jonathan Bolívar
Production Company:Los Notarios
Director:Alejandro Carreño
Music:Carlos Calvo, Laika Studio
Photographer:Manuel Olarte

Film
Scorch Motion

Inspired by the highly-anticipated Wonder Woman feature film, design studio, Scorch Motion, have created an animated trailer that showcases the powerful and inspirational female figureheads of today.

The trailer includes women who have made a positive impact to society, spanning politics and social equality through to arts and sciences.

Advertising Agency:Scorch Motion, London, United Kingdom
Post Production Manager:Dan Hankinson
Creative:Dan Hankinson
Animators:Garth Vickers, Craig Smith, Tom Stratford, Dan Desilva
Researchers:Victoria Edgerley-Andrews, Sarah Rose Skinner

Online
Sports Experts

Advertising Agency:Rethink, Montréal, Canada
National Creative Director:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Account Director:Alex Lefebvre
Developers:Alexandre Leclair, Olivier Mercier Chan-Kane