Too many media awards are recognising good causes, instead of looking to solve business problems. By MEC’s chief strategy officer.
Plagued by such negative self-image it’s no wonder some of our industry’s output is so mediocre. By the chief executive of Forever Beta.
Exterion Media’s transformation to a digital media business involved setting clear business objectives and obsessing about the customer journey.
As the election contest reaches its conclusion, both major parties have increased spend with the aim of influencing voters with Conservatives the biggest spender, finds search intelligence platform Adthena.
On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.
Volkswagen has appointed Geraldine Ingham, Nissan’s marketing director in France, as its new head of marketing in the UK, replacing Rod McLeod.
The election campaigns have confirmed that digitally served personal advertising beats street level conversations hands-down, writes ICM Unlimited’s director.
The deadline to enter Campaign’s Digital Mavericks 2017 is midnight, this Friday.
Chris Williams is to join Publicis Media from a global role at IPG’s Magna to head UK trading.
Campaign asked people from different constituencies to watch the main party election broadcasts and give us their opinion of each.
(TrendHunter.com) As the June 2017 furniture trends show, furniture is all about living. There’s a reason that newly purchased houses and condos have eerie, sterile feelings to them; it’s because they don&#…
The organisation is committed to industry-agreed metrics that can also be applied to online platforms.
Online user ratings and the extent to which consumers trust them as indicators of objective quality aren’t as closely related as marketers may think.
Anna Hill didn’t become Disney’s UK and Ireland chief marketing officer by just focusing on the big things.
A campaign can only really deliver when the promise of the work matches the reality of the brand. Marks & Spencer, take note.
We should call time on the myth of advertising’s higher calling – it’s a hard-working profession that shifts product, not a life-or-death vocation. You shouldn’t need to bleed for your agency to succeed.
Category: Beyond Madison Avenue
Summary: Anyone who rides the New York City subway is familiar with the MTA’s ‘Courtesy Counts’ campaign, which encourages riders to use good manners during commutes.
While the posters urge riders to avoid doing things like clipping their nails or eating while on the train, they also call out people who “primp” on the subway…
Jack Trout, who coined the term “positioning” and co-authored of one of the most influential marketing books ever, died Monday at his home in Greenwich, Conn., of intestinal cancer. He was 82.
“Positioning: The Battle for Your Mind,” co-written in 1981 with Trout’s longtime agency and consulting partner Al Ries, was more than a decade in the making. Trout first used the word in a 1969 article, and the concept was the basis of a series of columns in Advertising Age in 1972.
“The basic approach of positioning is not to create something new and different,” as Trout put it, “but to manipulate what’s already up there in the mind, to re-tie the connections that already exist.” Positioning fundamentals include the importance of being first, inventing new categories, and having brand names that are strong, clear and understandable. Trout would go on to author or co-author 15 other books on positioning, lecture around the world and develop a global consulting practice.
During May, MSNBC, the cable news channel, topped its rivals in prime-time viewership among a crucial age group.
A heroína será capaz de revitalizar o universo DC nos cinemas?
> LEIA MAIS: Cinemático – Mulher Maravilha
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