Jun
06
Jun
06
Out of the blue? / L’originalité, ils s’en fish?
Posted in: Uncategorized
Jun
06
Shadi Halliwell to join Three as CMO
Posted in: UncategorizedOutgoing Harvey Nichols group marketing and creative director Shadi Halliwell is set to join mobile network Three as chief marketing officer.
Jun
06
Havas hires BBDO's Richardson to lead creative across Europe
Posted in: UncategorizedHavas has appointed BBDO chief creative Darren Richardson to the newly-created role of European digital executive creative director.
Jun
06
Vivendi officially enters agreement to buy Havas majority share
Posted in: UncategorizedHavas has been officially told that Vivendi has entered into the purchase agreement to buy the 60% majority stake Bolloré Group holds at a price of €9.25 (£8.09) per share.
Jun
06
Facebook também adere ao mês do Orgulho LGBTQ+ e lança filtros e stickers temáticos
Posted in: Uncategorized
Vem aí uma timeline mais colorida
> LEIA MAIS: Facebook também adere ao mês do Orgulho LGBTQ+ e lança filtros e stickers temáticos
Jun
06
Tuesday Morning Stir
Posted in: Uncategorized-BBDO New York and Bacardi have answered the eternal question: how does one dance to Diplo?
-JWT New York CEO Lynn Power tells Adweek that the agency’s “culture has changed quite a bit” beyond some lawsuit you may have read about somewhere.
-Why did TBWA’s Paul Pateman decide to leave advertising forever? Pneumonia.
-The most important question about Cannes this year is, of course, what to wear. (No hairy toes 4 bros.)
-Get ready for some shocking news: teens are spending less time watching TV and more time on their phones.
-The Financial Times reveals that Arthur Sadoun—who is obsessed with doing things quickly—waited a full 45 minutes to accept his first Publicis job offer from Maurice Levy.
-Mediacom U.K. CEO Josh Krichefski is pretty tired of seeing people “tweeting shit about how important diversity is and then not doing anything about it.”
-Production company Stink Studios promoted James Britton, formerly of AKQA, to the role of global managing director.
-Account director Molly Friedman moved from W+K New York to barrettSF, where she will handle 2K Games and other clients.
Jun
06
Former Havas Creative CEO Andrew Benett Will Help Bloomberg Media Compete Against Your Agency
Posted in: UncategorizedAndrew Benett, the top-ranking casualty of Yannick Bolloré’s friendly Havas takeover in January, has scored his next big gig.
As reported in The Wall Street Journal this morning, he will be global chief commercial officer at Bloomberg Media, a newly created role. What does that mean? Here’s where things get interesting.
In addition to handling your standard ad sales, marketing and consulting services for the international media property, Benett will also help to “build out a group within Bloomberg Media ‘that will be competing’ with creative and public relations agencies,” in his own words.
From his new boss, CEO Justin B. Smith:
“We began a number of months ago building out a marketing services capability within Bloomberg Media and very quickly came to the view that this was a very significant opportunity … We’re leapfrogging a lot of the existing models you’re seeing people experiment with, as media owners expand their capabilities and services beyond traditional advertising into a number of other areas.”
In other words, Bloomberg—like the New York Times and so many other media companies—would like to help brands sell their products to readers without the interference of some pesky third party “advertising agency.”
This is particularly relevant at an organization like Bloomberg whose audience is disproportionately made up of well-to-do professionals. And Smith made a point of telling the WSJ that he’s particularly interested in B2B, luxury and financial services.
You may recall that former Ogilvy New York head of content Teddy Lynn became Bloomberg’s own CCO last December. And it looks like Benett will handle client-side operations while Lynn and his team focus on the work itself.
Jun
06
See the Hilarious Viral Volkswagen Ad That the Automaker Was Very Nervous to Run
Posted in: UncategorizedAmong the film entries doing well at this spring’s ad award shows is this stupidly hilarious Volkswagen Tiguan ad from Germany, in which a guy tries to reverse his horse trailer into a parking spot–very poorly, much to the raucous amusement of the horses watching nearby. The spot, by Grabarz & Partner in Hamburg, picked…
Jun
06
Bacardi Liberates a Caribbean Town from the Shackles of Instagram’s Boomerang
Posted in: UncategorizedSummer’s in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us “Break Free,” a wild take on Instagram’s Boomerang feature. Boomerang lets you create super-short videos that do exactly what they sound like. They’re GIF-like, looped scenes that, while fun to…
Jun
06
This Store Sells ‘Products of Tomorrow,’ for When Climate Change Really Gets Bad
Posted in: UncategorizedIn our most recent episode of World in Crisis (not a real thing, just the reality show we live in), the American administration opted to withdraw from the Paris climate agreement–something that’s ironically been good for getting people to talk about the state of the planet, and even take action. (Shout-out to Weather.com and NatGeo!)…
Jun
06
Nutella’s Unique Product Now Comes in 7 Million Unique Jars
Posted in: UncategorizedNutella, the hazelnut spread, has always been a fun brand (when it’s not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm–much as Diet Coke did last year, and Absolut…
Jun
06
Is It Time for 'Fox & Friends' to Rebrand Itself as 'Fox & Our Friend Donald'?
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, June 6:
Today’s theme is friendship — between the U.K. and the U.S. (see No. 4, below), between the White House and the Kremlin (No. 3), between a senator and an embattled HBO star (No. 6), and between the president and “Fox & Friends” (No. 5). It’s all so, you know, heartwarming. Anyway, let’s get started …
1. The New York Times sent out a “Breaking News” alert last night (it arrived in my inbox at 9:15 p.m. ET) titled “A contractor faces espionage charges for giving a classified report about Russia to the news media, the first leak case of the Trump era.” The story by Charlie Savage that it links to tells the remarkable story of a rather simple cat-and-mouse game:
Jun
06
The Invasion of Ideas: World Conflict and Social Media
Posted in: Uncategorized
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.
This enemy is not a person, a people, a government or a nation-state. It is an idea. And as Victor Hugo once said, “On rsiste l’invasion des armes; on ne rsiste pas l’invasion des ides.” (One resists the invasion of armies; one does not resist the invasion of ideas.)
In Vom Kriege, Carl von Clausewitz’s masterpiece on the psychological and political aspects of war, Clausewitz describes war as “a fascinating trinity — composed of primordial violence, hatred, and enmity, which are to be regarded as a blind natural force; the play of chance and probability, within which the creative spirit is free to roam; and its element of subordination, as an instrument of policy, which makes it subject to pure reason.” His 18th-century words seem prescient as we find ourselves up against an emotionally violent enemy that has reasonably calculated outcomes and left execution to chance.
Jun
06
Now That Apple Has HomePod, When Will Facebook Find Its Voice?
Posted in: Uncategorized
Amazon, Google, Microsoft, and now Apple have made their voice-activated hardware approaches clear. But one proverbial elephant isn’t in the literal living room yet: Facebook. Does that mean Facebook will be next?
Amazon was the first to define this market, with its Echo devices using its Alexa operating system. Google came next with Home, powered by Google Assistant. Microsoft first offered voice controls of a home electronics device years ago when it released the Kinect in 2010 for the Xbox 360, which combined voice recognition with facial recognition. This year, Microsoft licensed its voice software, Cortana, to power a Harmon Kardon device called the Invoke. And just this month, at its Worldwide Developers Conference (WWDC), Apple announced it would release its HomePod, which it refers to as “a powerful speaker.”
That accounts for four out of five of the U.S.-based technology leaders. Analyst and investor Lou Kerner, who refers to Facebook, Apple, Microsoft, Google and Amazon collectively as “FAMGA,” notes they have a combined market capitalization north of $3 trillion. New York Times tech columnist Farhad Manjoo calls them the “Frightful Five.” If four are already betting on voice-activated hardware designed for the home, could the fifth be far behind?
Jun
06
Feature: America’s Hidden H.I.V. Epidemic
Posted in: UncategorizedWhy do America’s black gay and bisexual men have a higher H.I.V. rate than any country in the world?
Jun
06
Top 25 Travel Ideas in June – From Airline Roulette Stunts to Countrywide Tourism Listings (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From airline roulette stunts to countrywide tourism listings, the June 2017 travel trends reveal a shift in the way airlines and hospitality groups are marketing to travelers. Instead of traditional…
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