Hasta La Creative!

The trial is moving faster than many expected, but the continued cross-examination of Andrea Constand, Mr. Cosby’s accuser, will remain a moment of drama.

Director Gundeep Anand set up The Last Stand to unite communities in London, and in the process has inspired young people to pursue their own creative dreams.

The Advertising Standards Authority has banned a press ad for Arla organic farm milk that used the text “Good for the land” and “helping support a more sustainable future”.

Reality got in the way as the main parties struggled to convey their messages, says Ed Woodcock, director of narrative, Aesop Agency.

There is a sharp disconnect between polls indicating a Conservative victory and Labour’s superlative social media performance, says We Are Social’s research and insight director.

Imagine you’re a chief marketing officer and your company is about to file for Chapter 11 bankruptcy. Not an enviable position to be in, right? On the surface, maybe not. But if you approach it like Morag Lucey and her executive colleagues at Avaya, what could be an organization’s death knell simply becomes a bump on the road to a brand transformation.

The privately held communications hardware (and now software) company filed for bankruptcy in January of this year, not because the business was failing, but because Avaya’s debt load was simply too large to carry.

“Last year, we brought more innovation to market than we had ever done in the life of Avaya, and it was all software, application development and microservices,” says Lucey, who came to the company from BAE Systems, Convergys and SAP, and recently won a prestigious Officers Award from The CMO Club. “The business model was robust, the innovation was robust — the only issue was the debt.”

Continue reading at AdAge.com

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Israeli Independence Day is also known as ‘National BBQ Day’, because everyone – and we mean e v e r y o n e – is gathering around their grills for a celebration.

Really. True story J. Come to Israel on that day and you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn’t get up early enough to capture a spot. (Seriously, just google “Israel independence day BBQ” and you’ll see things here are mental!)

So as the flamed grill pros BURGER KING are, they decided to help everyone get ready for the holiday, and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone!

The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.

And if you want to try to ‘LeNafNef’ yourself, here is a link to our interactive ad: http://camp.spotad.co/rch/burger_king0417/index.html

Advertising Agency: Leo Burnett Israel
CEO: Adam Polachek
CCO: Ami Alush
CTO: Yacov Zoaretz
Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim
Art-director: Meital Miller
VP Clients: Idit Zukerman
Account Supervisor: Laura Zimin
Agency Producer: Menny Zarhia
Production company: Tiferet

The post Burger King Presents The NafNa Phone by Leo Burnett Israel appeared first on DesiCreative.

After spending the better part of the NBA playoffs bemoaning the state of modern basketball while talking up his long-standing love of hockey, TNT analyst Charles Barkley on Monday night continued to serve as a goodwill ambassador for the 2017 NHL Stanley Cup Final — often at the expense of pro hoops.

Sitting in with NBC announcers Liam McHugh and Mike Milbury during the second intermission of Game 4 of the Predators-Penguins series, Barkley threw shade at the NBA while heaping praise on the NHL. “I’m just glad to be here because the NBA playoffs have not been great, while the Stanley Cup playoffs have been amazing,” Barkley said.

Barkley’s assessment seemed to puzzle Milbury, who wondered if the NBA Hall of Famer shouldn’t perhaps be a bit more cautious about criticizing the league that accounts for his livelihood. “What’s the matter with you, talking about the NBA playoffs?” Milbury cracked. “Don’t you get a paycheck for talking about that in a nice way?”

Continue reading at AdAge.com

Some reporters expressed worries about a potential chilling effect on sources in the wake of a case in which a woman was accused of sending a document to The Intercept.