Hasta La Creative!

Brands that focus on being “just legal” will ultimately struggle for consumer trust in the future. By the chair of the DMA board.

Sara Rose, a creative director at Mother London, is joining Saatchi & Saatchi London as group creative director for the Asda account.

VCCP secured the most new-business wins for the sixth consecutive year in 2016, AAR’s annual survey has revealed.

MullenLowe London’s two executive creative directors have decided to leave the agency group as its senior management exodus continues.

Consumers do not understand or trust the core marketing messages of the main political parties, research undertaken for Campaign has shown.

Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be – the flagship of a successful global network.

A study suggests more marketers want to manage data in-house amid measurement concerns.

The Conservatives, Labour and Liberal Democrats have all pulled their ads from YouTube after their ads appeared to be running next to videos that promoted Islamic extremism.

It was supposed to be a celebratory night — and it was– but Ad Age’s Women to Watch event in London Monday evening was also tinged with sadness, coming less than 48 hours after the brutal terrorist attack that left eight dead and 48 injured just a few miles away.

The 14 honorees who planned to attend all turned up to claim their awards as scheduled at the Savoy Hotel on June 5, but in many cases their acceptance speeches did not go as originally written, and were recast to reflect the stunning turn of events. Many were eloquent, galvanizing their fellow Women to Watch into action to fight injustice and violence in the world.

Another very personal address came from Shelina Janmohamed, a Woman to Watch and VP at Ogilvy Noor, who runs the agency’s Islamic branding and marketing consultancy. She is also the author of the book “Love in a Headscarf” and is widely regarded an expert in reaching “Generation M,” the millennial population among the world’s 1.6 million Muslims.

Continue reading at AdAge.com

Delta Airlines’ playbook to bring young entrepreneurs on board: indie movie screenings, hipster-approved musical performances and foodie-focused demos.

The airline has hired Vice Media to create the Delta Launchpad, an entrepreneur-geared series of free public events in Los Angeles, New York and Seattle and a collection of videos with content from those events, which focus on film, music and food.

The effort comes on the heels of a few recent PR nightmares for airlines, including Delta, which took a brand beating in January when travelers were left stranded after a computer glitch cancelled flights, then again in the coming months when passengers said they were kicked off flights for using the bathroom or refusing to give up a toddler’s seat.

Continue reading at AdAge.com