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Campaign visited video ad tech company Unruly’s new high tech offices in The Whitechapel Building.

Think there’s more hoopla about brand boycotts than actual boycotting? Maybe not. A new Ipsos survey found that 25% of Americans said they had stopped using a brand’s goods or services in the previous three months because of protests, boycotts or the brand’s perceived political leanings.

A quarter of the U.S. population amounts to around 80 million people according to US Census data. “That’s a lot of people that are saying politics are driving their purchasing behavior,” said Chris Jackson, VP and strategic communication research lead at Ipsos Public Affairs.

“Socially conscientious consumerism has been on the rise for years,” said Ronn Torossian, CEO of 5W Public Relations. “Given the combination of that trend and the current politically charged climate, it’s not surprising to see that such a significant number of Americans have changed their shopping habits due to politics.”

Continue reading at AdAge.com

As prosecution winds down its case, jurors are likely to hear Mr. Cosby in his own words, taken from a 2005 civil suit, talk about how drugs helped him seduce women.

101’s Laurence Green reflects on key themes from Mumbai’s energetic Zee Melt marketing festival.

Smart home brand Hive has premiered its new brand identity, along with announcing its presence in North America with its first campaign to run in the US, UK and Canada.

Campaign’s weekly round-up of account moves across advertising and media.

Research shows that the likelihood of a video ad on Facebook converting into a “three-second” view has fallen to its lowest levels.