Hasta La Creative!

Just months before the debut of its smartwatch, Fitbit has lost several people working on the project and fallen behind on its app store, putting in peril the company’s most important product in years.

Hard hit by the sinking popularity of its fitness trackers, Fitbit has bet its future on the smartwatch. But such devices are typically wedded to an ecosystem of compatible devices, apps and services that lure then lock people in.

While Fitbit’s watch can play music and handle payments, according to people familiar with the product, a discussed partnership with Spotify failed to materialize and technical challenges mean the app store may not be ready when the watch arrives this fall. Many app developers, meanwhile, are unenthusiastic about Fitbit’s watch.

Continue reading at AdAge.com

Online
Hotstar

This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.

The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. The film takes a satirical twist wherein worldly advantages of using Hotstar are explained in a divine manner by a saint preaching philosophical tenets. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.

This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.

The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film takes a satirical twist on an air hostess’s airplane safety drill. The film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.

Advertising Agency:Creative Communications, Mumbai, India
Animator:Mukund Vitthal Bhaleghare
Cinematographer:Deepak Nambiar

Film
Nissin

Promotional video of Chiri-tomato noodle, featuring white mystery meat.

Popular music producer Nakata Yasutaka appointed. Presentation of “minimal shape” and “cute coloring” of white mystery meat according to the mysterious world at Nakata’s pop. It is a process to pull out the user reaction that only the appearance of the white mystery meat is talked about, and the material and taste of the end are left as a mystery after all, “So what!! White mystery meat is what!!”

Advertising Agency:Dentsu, Tokyo, Japan
Director:Koji Aramaki
Producer:Takahiko Kajima
Communication Director:Shunsuke Kaga
Art Directors:Yoshiyuki Imoto, Yuki Yamaguchi
Copywriters:Masakazu Ido, Dai Hirose
Sound:Yasutaka Nakata

The violence and desperation that inner-city youth experience regularly isn’t relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium–the children’s book–to tell inner-city children’s real-life experiences of drug abuse, violence and hunger. “Welcome to My Neighborhood,” created for the…

For decades, marketers have relied largely on demographic and behavior data to craft and target messages, using age, location, income, past purchases, and so on to help deliver the right message at the right time. But today, we have a new data set that could greatly improve our ability to do just that: psychometrics.

If the word is new to you, you’re not alone. Psychometrics refers to a set of tools that measure personality traits. Over the years, psychologists have developed many such frameworks. You’ve probably heard of Meyers Briggs Type Indicator, or MBTI. Another, called OCEAN, or The Big Five, quantifies five dimensions of personality: openness to experience, conscientiousness, extraversion, agreeableness and neuroticism. To see how OCEAN can work in a marketing context, let’s look at each dimension briefly:

Openness to experience. People who are open to experience display a lot of creativity and curiosity. If you score too high on this measure, you could lack focus or display risky behaviors. Score low, and you’re probably close-minded and pragmatic.

Continue reading at AdAge.com

(TrendHunter.com) Italian architect Stefano Boeri designed a concept that hopes to eliminate China’s smog problem.

His concept for a vertical forest city would feature nearly 40,000 trees and over 1,000,000…

“Waitrose Spring”, a campaign live-streaming Waitrose farms to digital out-of-home sites in busy commuter locations, has stormed the 2017 Outdoor Media Awards run by Clear Channel and Campaign.