As Carl’s Jr. and Hardees seeks to distance itself from the scantily clad advertising it churned out like clockwork in recent years, it’s cooking up new ways to sell consumers on a more wholesome new image–like smashing a giant butt pi?ata with a tractor. For its latest marketing from 72andSunny, the fast-food chain sent its…
(TrendHunter.com) The top April 2017 DIY ideas range from easy to ambitious, with consumers of all ages challenging themselves to make their own solutions for entertainment, eating, fashion and more.
Some of the…
-Leo Burnett Argentina launched this “Do What You Can’t” spot for Samsung (video above).
-Deutsch is launching an artificial intelligence practice called Great Machine.
-Adweek spotlights “20 Rising Brand Stars” in Atlanta.
-P&G’s Marc Pritchard continued his “Everything Is Wrong” tour with a New York Times Q&A this week about bots, transparency and everything else that annoys him.
–Chobani founder says earned media beats TV and events, still willing to pay those Wieden + Kennedy fees.
-Spotify director of global partnerships and business development Chris Bevington was one of the victims of Friday’s terror attack in Sweden.
-News Corp CEO Robert Thomson continued to criticize Google and Facebook’s “dysfunctional and socially destructive” ecosystem.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, April 10:
Toyota repackages long-planned investments to try to get on President Trump’s good side (No. 3). A group of Twitter users want to try to rework Twitter as a sort of co-op (No. 4). A veteran TV producer respositions Stephen Colbert — and it works (No. 5). And professional scold Bill O’Reilly suddenly has a big branding problem (Nos. 6 and 7). Anyway, let’s get started …
1. The front page of this morning’s New York Daily News:
The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey.”
Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video.
The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey.”
Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video.
The summer chapter of our Fall/Winter campaign is based on the concept “There is Always a Journey.”
Our tribe of urban explorers, lead by three international influencers and Instagram stars, continue its journey of discovery through the most unexpected corners of the city. A journey that changes the urban space through creativity and a unique artful touch. A journey that proudly stops on print, outdoor, social and video.
(TrendHunter.com) Neckties made from spider silk, blended fruit juices made from misshapen produce and jerky snack made from eggplants are among some of the top April 2017 eco design ideas.
Throughout these…
Grand Visual, the digital out-of-home production house, is rolling its ad tech business into Qdot, a new independent company for campaign management.
O diretor Taika Waititi demonstra que veio pra deixar a sua marca na franquia da Marvel
> LEIA MAIS: Assista ao primeiro teaser de “Thor 3: Ragnarok”
Chipotle Mexican Grill is ready for some laughs.
The once high-flying chain hopes that featuring comedians in a series of videos can finally help it move past food-borne illness issues and the costly promotions it has relied on to recover.
(TrendHunter.com) In the sporting era of 3-1 comebacks, the April sports trends demonstrate a reflection of the improbable coming to fruition despite astronomical odds. Once, sports represented the purest form of…
Vogue UK has hired Edward Enninful as its first male editor-in-chief to run the Conde Nast magazine, replacing the long-serving Alexandra Shulman.
Por que temos olheiras? O planeta terra sempre teve o mesmo peso? Por que ficamos com os dedos enrugados quando passamos muito tempo na piscina? E tem mais… Novamente reunimos várias dúvidas dos ouvintes com respostas curtas num mesmo episódio. Ou seja: mais um episódio com as Rapidinhas do Naruhodo! Confira no papo entre o leigo […]
> LEIA MAIS: Naruhodo #71 – Especial: Rapidinhas do Naruhodo! – Volume 03
O que faz um jogo ser um jogo? Adriano Brandão e Danilo Silvestre recorrem à ludologia, a filosofia dos jogos, para entender a “joguidade”, o conjunto de características que diferencia video games de aplicativos de pintura, de filmes ou da declaração anual do imposto de renda. Parece óbvio? Pois não é: se tudo pode ser divertido dependendo da pessoa, como distinguir um […]
> LEIA MAIS: Pouco Pixel 82 – Da joguidade
Film
Fundacion Vida Silvestre
On the occasion of the World Water Day, Fundación Vida Silvestre (official representative of WWF in Argentina) launched “102 Million,” a short film that seeks raising awareness on the serious situation millions of people in Argentina and around the world are forced to endure.
Officially, *around 7 million Argentinians, equivalent to 17% of the country’s total population have no access to drinking water. The percentage rises to 21% according to non-governmental organizations. The situation worsens in urban and rural poverty areas where the restriction reaches 100% of its inhabitants.
Fresh drinking water is the original source of life, what nurtures everything, from the food we eat to the cotton we use, to the energy we depend on in our everyday lives. Only 3% of the earth’s water is drinking water, and only 1% of that fraction is available for human use. It is the world’s most precious resource but it is also finite and threatened as well by climate change, population growth and changes in the patterns of consumption, among other factors.
Without low blows, the short 3 minute film “102 Million” seeks promoting the awareness of the harsh reality endured by a huge section of the population of the country and the world, as well as raising awareness in the need of not wasting the vital resource, so close at hand for some and so many miles away for others.
Advertising Agency:Y&R, Buenos Aires, Argentina
Global Creative Directors:Lisandro Grandal, Fernando Tchechenistky
Creative Directors:Gustavo Botte, Ignacio Jardon, Juan Ure, Juan Pablo Curioni
Pr Director:Daniela Tucci
Production Chief:Luis Pompeo
Audiovisual Production:Juan Maidana
Production House:La Doble A
Directors:Iván Vescovo, Martín Donozo
Producer:José Arnal
Responsible Advertiser:Martin Font
Outdoor, Print
Caritas
For the 75th anniversary, Caritas Geneva is organizing a supporting concert. The idea is a music note which helps and takes care of a familiy in need.
Advertising Agency:Etienne & Etienne, Geneva, Switzerland
Creative Director:Etienne Francey
Art Director:Arik Schwartz
Illustrator:Arik Schwartz
Outdoor
Multicines
All the stories behind one life.
Advertising Agency:MullenLowe Delta, Quito Ecuador
Chief Creative Director:Carlos Oviedo
Creative Director:Marco Salvador
Head Of Art:Rodrigo Mejía Vera
Art Director:Paulina Ruíz, DANIELA HERDOÍZA, Sebastian Luna
Copywriter:Víctor Basantes
Photographer:Mauricio Cifuentes
Online
D’Onofrio
We did this to capitalize the Brother’s Day and to generate traffic to the Online Shop, helping our compatriots who are having a bad time.
Advertising Agency:Nodos Digital, Lima, Peru
General Creative Director:Jorgelina Díaz Cabrera
Head Of Art:Bruno Mazzini
Creative Director:Manuel Malempre
Copywriter:Gonzalo Pazos
Art Director:Joen Kcam
Account Director:úrsula Canchaya
Account Supervisor:Vania Martínez
Account Executive:Itzel Gavilán
Inhouse Producer:Joana Pinto
Director:Francisco de Lezica
(TrendHunter.com) These April 2017 fashion trends feature editorials, innovative performance clothing, streetwear, and more.
17-year-old Lily-Rose Depp, daughter of actor Johnny Depp and model Vanessa Paradis,…
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