Hasta La Creative!

Film
Parkinson’s NSW

Uncontrollable shaking: it’s the most commonly recognized symptom of Parkinson’s. But not so recognized is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson’s NSW.

Developed by J Walter Thompson Sydney and launched to coincide with World Parkinson’s Day, the powerful film ‘The Hold’ was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father’s shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson’s.

Advertising Agency:JWT, Sydney, Australia
Executive Creative Director:Simon Langley
Creative Director:Paul Coghlan
Copywriter:Paul Coghlan
Creative:John Lam
Art Director:John Lam
Executive Planning Director:Angela Morris
Group Account Directors:Anne Gibson, Ana Lynch
Producer:Gemma Kay, Anna Fawcett, Filmgraphics
Director:David Denneen, Filmgraphics
Editor:Toby Denneen
Audio:Smith & Western

Film
Tissons la Solidarité

After having revealed its new advertising signature “Because finding a new job again can’t depend on a silver lining” on December 2016, Tissons la Solidarité (Weave for Solidarity) is launching its first communication campaign with Publicis Conseil in charge of creation, and Caméra Subjective responsible for the production.

It is through a job interview supported by the godmother of the network, Mathilda May and under the supervision of the producer director Jérome Bonnell, that Publicis Conseil stages all the stereotypes that these women must endure when they try to reintegrate the working world. Made as a “short advertising film,” like a film scene to denounce all the clichés about these women.

Tissons la Solidarité (Weave for Solidarity) is an association that fights against the precariousness of women by providing them concrete and effective support in order to allow them to return to a sustainable job. If the association tackles this subject today, it is to change the image of these women, often set aside due to a life accident, sucked into social stereotypes, but not less competent than others.

Advertising Agency:Publicis Conseil, Paris, France
Executive Creative Directors:Olivier Desmettre, Fabrice Delacourt
Copywriter:Benjamin Sanial
Art Director:Raphael Halin
Ad Assistant:Lucie Puybonnieux
Account managers:Caroline Darmon, Lou Leproux
Director:Jérôme Bonnell
Production House:Caméra Subjective
Producer:Alexandre Amiel
Production Director:Jérôme Schwab

The fast-food chain is forming a team of “creative, innovative, and disciplined storytellers” with the aim of changing perceptions of its brand, according to a job post.

Publicis Groupe has reported revenue of €655m in Europe for the first quarter of the year, up 3.8% compared with the same period last year, and boosted by growth in the UK and France.

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While there are many heating pad options…

There can be value in offence for those brands that use extreme messages to cut through, make waves and create consumer conversations, writes Don’t Panic MD and co-founder Joe Wade.

News UK is launching its first cross-channel marketing campaign since buying Wireless Group with a six-month deal for Europcar, the car rental company.

Los Angeles is a welcoming city to people of every color, age, nationality and background. This is such an obvious asset for this great American city. Why bother to make it the center of an ad campaign? L.A. County could lose over 800,000 international visitors in the next three years, courtesy of the nation’s toxic […]

The post Everyone (And Their Money) Is Welcome In Los Angeles appeared first on AdPulp.

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