Hasta La Creative!

Print
Lenovo

Different is better.

Advertising Agency:FCB Artgroup, Istanbul, Turkey
Executive Creative Director:Engin Kafadar
Creative Director:Burak Magrali
Art Director:Mert Ersöz

Media, Promo, PR
Al Rajhi Bank

The first outdoor ad with Saudi women on it, that broke the gender bias in Saudi Arabian advertising, without breaking any rules. In Saudi Arabia, advertising shows a lot of gender bias. While it is normal to feature men across print & outdoor channels (the most prevalent mass media in Saudi Arabia), showing women is forbidden, due to strict cultural regulations. 

So, when Al Rajhi Bank, a leading Islamic bank in Saudi Arabia, was promoting Laki – a card offering personalization for women with the promise of being unique to you – the bank didn’t create another ad hiding women behind the veil. Instead, we set out to show how the card was actually unique to each woman. And created the first outdoor ad in Saudi Arabia with women on it, without breaking any rules. 

Mirrors were placed on MUPIs. And each MUPI had a camera linked to an NFC device, a Bluetooth beacon and a simple message: “Discover a card that’s unique to You” 168 MUPIs were installed across popular malls in the key urban cities of Saudi Arabia. The beacon inside each MUPI sent notifications to passers-by and invited all who were women to check who we had in mind for the card. As women walked up, they saw themselves in an Al Rajhi Bank ad that was unique to each one of them. 

They could grant permission to get a picture taken, get it sent to their mobile and then share it with their world. Each share became an ad for the bank. Using the beacon notification, a link allowed women to contact the bank directly and start the application process. Traffic on the cards website increased 58%. And card applications increased by 17%. And just like the card, each ad turned out to be unique to each woman too.

Advertising Agency:FP7, Riyadh, Saudi Arabia

Print
Toyota

Advertising Agency:Saatchi & Saatchi, Los Angeles, USA
Chief Creative Officer:Jason Schragger
Executive Creative Director:Fabio Costa
Creative Director:Renato Braga
Acd:Dan Sorgen, Leo Borges
Copywriter:Dan Sorgen, Steve Morris
Art Director:Leo Borges, Antonio Marcato
Executive Director:Lalita Koehler
Integrated production:Lalita Koehler
Director Of Content Production:Sara Seibert
Executive Art Producer:Cindy Rowe
Senior Print Producer:Rachel Dallas-Noble
Director Of Project Management:Angela Montoya
Senior Project Manager:Jessica Mesa
Group Account Director:Courtney Husk
Account Director:Dianne Gee
Account Supervisor:Rachel Greenlee
Account Executive:Kaitlyn Roberts
Assistant Account Executive:Priscilla Mon
Chief Strategy Officer:Mark Turner
Managing Director:Don Longfellow
Strategy and Insights:Don Longfellow
Group Strategy Director:Paulo Carvajal
Senior Connections and Insights Strategist:Bryon Foote
Senior Brand Planner:Taylor McKee
Communications Director:Breanne Carpenter
Director Of Business Affairs:Keli Christy
Senior Business Affairs Manager:Kathi Bolliger
Group Vice President:Jack Hollis
Toyota Vehicle Marketing & Communications:Jack Hollis, Lisa Materazzo, Rick LoFaso, Mark Angelacos, Claudia Rodriguez, Stephanie Eppig, Regina Davis
Vice President:Lisa Materazzo
General Manager:Rick LoFaso, Mark Angelacos
Manager:Claudia Rodriguez
Senior Planner:Stephanie Eppig
Planner:Regina Davis
Print Production Company:Carioca

Film
Nissan

Two young farmers see their village suffering from drought and takes drastic action in a fantastical ad out of Brazil for the Nissan Frontier.

Advertising Agency:Lew’Lara TBWA, Sao Paulo, Brazil
Chief Creative Officer:Felipe Luchi
Creative Director:Sthefan Ko
Creative:Sthefan Ko
Creatives:Fabio Santoro, Pedro Paes, Renato Simon
Director:Rodrigo Saavedra
Executive Producer:Sebastian Hall, Sebastian Hall
Production Designer:Julian Romera
Sound Design:Supersonic
Color Grade:Marla Color Grading
Production Company:Landia
DoP:Javier Julia
Vfx:?Clan Vfx
Music:Antonio Pinto

Film
Sherwin-Williams

Sherwin-Williams is pairing creativity with technology to showcase their best-in-class paint Emerald. Interesting things happen when you combine Emerald with water, futuristic robotics, ultra high-speed camera work and next generation on-set editing software.

The result is a beautiful color narrative, taking paint and doing things with it that no one’s ever done before. And all with the help of Spike, an articulated robot arm with a precision guidance system that served as the heart and nerve center of the shoot, providing unprecedented control over camera movement at very high rates of speed. This camera setup along with paint injectors – both specific builds for the shoot —worked in tandem with a laptop version of Flame, allowing the team to view footage on-set, edit it, composite on the fly and know what they were going to end up with.

Advertising Agency:McKinney, USA
Chief Creative Officer:Jonathan Cude
Group Creative Directors:Jenny Nicholson, Owen Tingle
Associate Creative Director:Jordan Eakin, David Sloan
Art Director:Jordan Eakin
Copywriter:David Sloan
Group Account Director:Lisa Hughes
Account Director:Lindsley Laham
Account Supervisor:Mandy Gatton
Project Manager:Kanika Pendergrass
Executive Producer:Josh Eggleston
Director Of Media:Swap Patel
Associate Media Director:Katie Swicegood
Media Supervisor:Virginia Crotty
Media Planners:Alex Grimm, Jimmy Patel-Nguyen
Production Company:Psyop
Director:Psyop
Creative Director:Eben Mears
Music:Beacon Street Studios

Outdoor, Print
Elide

“Elide Fire Extinguishing Ball” is a ball shaped fire extinguisher. Simply throw it into fire, it will activate within 3 seconds and effectively disperse-extinguishing chemicals. It is an easier alternative to extinguish fire, but it’s a new product and many people still don’t know what it is and how it works. Therefore, we design the print campaign to simply communicate and educate people to understand.

Advertising Agency:BBDO, Bangkok, Thailand
Chief Creative Officer:Suthisak Sucharittanonta
Deputy Chief Creative Officer:Anuwat Nitipanont
Creative Director:Park Wannasiri
Art Director:Suthisak Sucharittanonta, Anuwat Nitipanont, Park Wannasiri
Copywriter:Suthisak Sucharittanonta, Anuwat Nitipanont, Park Wannasiri
Photographer:Montage Studio
Retoucher:Montage Studio

Print
Bierdonka

Advertising Agency:Duda Polska, Warsaw, Poland
Creative Director:Daniel Barrocas
Art Director:Daniel Barrocas
Photographer:Miod Malina Studio

Print
Flight Centre

Sometimes work takes over life. Flight Centre South Africa wants people to remember that they deserve a break. These tactical ads were placed in the small ad space in the centre of the business pages, and made to look like the various stock options.

Forget Work.

Advertising Agency:M&C Saatchi Abel, South Africa
Creative Director:Gordon Ray
Art Director:Gavin Dale
Illustrator:Gavin Dale
Copywriter:Kayli Vee Levitan
Creative Group Head:Kayli Vee Levitan

Film
Kérastase

Touching, twisting, tousling – in the film we meet a number of characters going about their daily routines, and expressing their feelings through these gestures on a Monday morning commute. The playful content takes Kérastase to a bold, hyper connected millennial audience and communicates the brand’s connection to and understanding of the young urban woman’s life. To capture a global picture, filming took place on the underground system in three different locations: New York, Paris and Tokyo.

Advertising Agency:AKQA, Paris, France

Film
Happy Family

Every family’s infant feeding journey is different. Parents often face an incredible amount of anxiety and guilt when it comes to feeding their infant and choosing the right products and evaluating options, and today, Happy Family launched its Infant Feeding Support Platform, arming parents with products and resources to help achieve ultimate nourishment in whatever way they choose. It’s with this in mind, Happy Family set out to launch a holistic and interactive campaign to not just sell a product, but offer support to the parents who are going through this journey and showcase the unique experiences each journey brings.

As one of the largest & fastest growing organic baby food brands in the country, Happy Family is committed to creating a healthier and better world for children. The new campaign, anchored by this anthem video, showcases to all types of families and the struggled they experience. The video features Happy Family’s own CEO and Founder Shazi Visram, company employees, and other real parents on their own authentic individual journeys with their babies. Happy Family aims to provide the vital information parents crave to help them make the best nutritional decisions for their families. In addition to the campaign, Happy Family and Madwell collaborated to create a dedicated resource platform for families in the breastfeeding phage to offer their full support, whether or not they are a Happy Family customer.

Advertising Agency:Madwell, New York, USA
Director:Adam Levite
Production Team:Gotham Point Films