(TrendHunter.com) For all the convenience that in-ear Bluetooth headphones offer, one of the drawbacks of the technology is that it inevitably leads to homogeneous design traits, and so the new V-Moda Forza Metallo…
Rubicon Project has confirmed that its ongoing lawsuit with The Guardian has led to the termination of the ad tech vendor’s relationship with The Pangaea Alliance.
Accenture has picked UM as its global strategic media planning and buying agency after ending a 30-year relationship with MEC.
The island off the southern tip of Malaysia reveals the future of building in an epoch of dwindling territory.
Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand’s new campaign, “The Danish Way”.
After seeing the viral ad, people don’t have a taste for the otherworldly drink.
Google is reportedly planning to install an ad-blocker in its Chrome web browser that will reportedly strip out bad ads.
MediaLink boss Michael Kassan is to send his top lieutenant, Wenda Harris Millard, to launch the US company’s London office in its first big move since its acquisition by Ascential.
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Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, April 19:
In today’s special edition of your media scan, that Georgia special election just got even more special (see No. 2, below), Julia Roberts wins a not-very-special (at least for her at this point) honor (No. 4), Matt Damon gets special treatment from United (No. 7) and GQ explains why Jake Tapper’s frontalis and glabella are so very special (No. 5). Anyway, let’s get started …
1. “Fox News is preparing to cut ties with star anchor Bill O’Reilly, according to people close to the situation, after revelations that he and Fox parent 21st Century Fox settled multiple sexual harassment complaints led to an exodus of advertisers from his show and mounting pressure on the network,” per The Wall Street Journal’s Joe Flint in a post that went live at 9:50 p.m. ET last night.
MediaLink’s recent sale to Cannes Lions parent company Ascential is quickly paying off for the media consultancy. MediaLink plans to open its first U.K. office in London next month under the leadership of Vice Chair Wenda Harris Millard.
Millard, who will retain her current title, will relocate from New York to London to oversee MediaLink’s budding European operation. The new office will open mid-May and Caitlyn Kelly, MediaLink’s corporate communications VP, will join Millard in London as her chief of staff.
“We have so many different opportunities to help major brands, publishers, including heritage brands and emerging content companies, and ad tech, martech and sheer technology companies,” said Millard. “Now we just need to identify them [in London].”
Accenture has named UM as its new global media agency of record, replacing incumbent MEC.
UM, part of IPG Mediabrands, will take on media buying and planning for the global professional services company. Roxanne Taylor, Accenture’s chief marketing and communications officer, said the company works with a team of different agencies, including TBWA Worldwide, DigitasLBi, Landor and Interbrand. She said UM fit well into that integrated team.
“I really like the fact that they’re able to help us hyper-customize and personalize and target content to engage our different key audiences,” she said. She said those audiences include clients, employees and potential recruits.
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April 20, or 4/20 — the unofficial cannabis culture holiday– is here, meaning that plenty of pot jokes will surely fill social media. But weed wisecracks aside, it’s becoming clear that cannabis industry marketing is finally growing up.
As it navigates state-specific regulations and varying degrees of state market maturity, not only is much of the industry dedicated to raising the bar for branding, it is recognizing the need to educate consumers, and cater to demographic groups such as baby boomers or seniors interested in cannabis as a sleep aid, or yoga enthusiasts looking for a mental enhancement to their physical practice.
When Washington’s Mirth Provisions licensed its Drift product — which delivers cannabanoids directly into the bloodstream via an under-the-tongue spray — in Arizona, the distributor there began throwing parties to promote the brand. Mirth and its agency, Sockeye, were less than thrilled. The party vibe was not how they wanted the brand positioned. Mirth is not alone in its efforts to hoist the legal cannabis industry out of its “let’s get wasted” illegal past.
Unilever performed solidly in the first quarter, reporting year-on-year turnover growth of 6.1% to €13.3bn (£11.15bn).
Mail Advertising, the Daily Mail’s in-house sales team has poached The Telegraph’s Melanie Danks for the newly-created role of chief client officer.
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DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Be it a store, or a stall in an event, or a kiosk in a mall, we always want to draw the attention of the customers passing by, isn’t it? How do you call a customer without being an interruption but an attraction? That’s what TalkingStandee from WindowSquare does. Imagine you are walking and suddenly on your right or left side, at a distance of 4 to 10 feet, there is a light flashing and sound coming, will you turn your head? Will you turn your head to see it and listen to it?
Exactly! TalkingStandee is the Head turner for your Brand.
How does it work:
TalkingStandee detects anyone approaching it and talks the audio message that is pre-uploaded. The other function includes focus lights flashing on along with the audio message being played when a person passes by the standee. This grabs the attention of the passer by and hence the brands get a chance to deliver their message to the prospects and customers.
Top 6 Benefits
• Sensors with Adjustable Distance Range (10cm – 3.5 meters) – Based up on the crowd you can adjust the sensors detection. Basing on the crowd passing by the standee, you can adjust the motion detection sensors with their distance of detection. This will help you in interacting with the right audience in any context. The range of distance that can be chosen is between 15cm and 360 cm (up to 3.5 meters).
• Replaceable Audio Message (size of the audio file can be up to 1GB) – This Standee can be used for multiple campaigns By just changing the audio message (you need to upload the mp3 file into the micro SD card) and changing the poster you can use it for a new campaign. Make the best utilization of your TalkingStandee by its wide application.
• Focus Lights in Dual Mode(Powersaving & continuous mode) – The Head Turner You can uses these lights in two modes: 1. Lights on when it detects the customer, 2. Lights On for all the time. The first mode can be a major contributor for more surprising head turns as flashing of lights results in more head turns than. These focus lights enhance the visibility of your advertisement to a far extent.
• Inbuilt Power Source (Runs continuously for 16+ hours) – No dependencies on Power Sources You can place the standee anywhere without worry about power connections. The inbuilt power source runs the standee continuously for more than 16 hours. Now. nothing can stop your ad from interacting with your customers.
• Inbuilt Speakers with volume controller – Be it a silent zone or an outdoor place. You can change the volume of the standee with respect to its context of application. By rotating a knob you can increase or decrease the volume of the TalkingStandee
• Foldable Standee with detachable poster with trolley package (Standee size: 6×2 feet, poster size: 5×2 feet) – Take the Standee to places. Want to carry the standee to a different place? No worries! This standee comes in a trolley package. The standee is bi-foldable, can be dismantled, packed, transported and also can be easily installed at the new location.
Application/Usages:
• Can be used for in-store promotion or outdoor promotions such as store brand and advertising at exhibition stalls.
• Can also be used for retail shop or service stores like restaurants, gaming zones, coffee shops, model houses, etc.
For more details, please visit: www.talkingstandee.com
The post TalkingStandee by WindowSquare Hyderabad appeared first on DesiCreative.
Direct Marketing, Design
Jakarta Eye Centre
Advertising Agency:Perwanal Saatchi & Saatchi, Jakarta, Indonesia
Creative Director:Adi Asikin, Glenn Alexander
Art Director:Adi Asikin, Pande Sujana
Copywriter:Pancaputera
Photographer:Adi Asikin
Additional Credits:Kania Nauli
Outdoor
Olay
Advertising Agency:Perwanal Saatchi & Saatchi, Jakarta, Indonesia
Creative Director:Adi Asikin, Galvin Sanusi
Art Director:Adi Asikin, Rizki Darmawan
Copywriter:Gita Bianti
Photographer:Art Lee, Willy Kusnadi
Published:May, 2008
Online
Somersby Cider
Advertising Agency:Nossa, Lisbon, Portugal
Creative Director:Nuno Cardoso
Creative Supervisor:Rafael Pfaltzgraff
Art Director:Rafael Pfaltzgraff
Copywriter:Rui Simões
Head of Digital and Development:Vasco Teixeira-Pinto
Social Media Managers:Emanuel Canoilas; Joana Carvalho
Account Director:Manuel Gravata
Producer:José Moreira
Production Company:Boa Onda Produções
Live Streaming:1080 Produções
Postproduction:Pix Mix
Contributors:Francisco Melo, André Afonso, Maria Bessa, Sebastião Ferreira, Ruben Mangorrinha
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
