Apr
24
Briarcliff Manor Animal Hospital: Dog
Posted in: Uncategorized
Apr
24
Gildan Wants Younger Dudes in its Underpants
Posted in: Uncategorized
A bare chested man, north of 60, does some light pool work in nothing but his tighty-whities. Another elder gent tiptoes to the kitchen in only his skivvies for a midnight snack. A kindly neighbor stands in his window, coffee cup in hand, surveying the scene in nothing but his underpants.
The scenes are familiar and far from flattering. And that’s the point: The images are meant to inspire younger generations of men, eager to not become their fathers, to buy new undies. At least that’s what Gildan Activewear is hoping with its new marketing campaign, debuting Monday.
Apr
23
AT&T’s Words on Time Warner Deal Say ‘Underdog.’ Its Actions Speak Otherwise.
Posted in: UncategorizedAT&T has told federal regulators it needs the merger to compete with cable companies. But it has acted like a powerhouse in dealings with cities and states.
Apr
23
Pierre et Vacances: Holiday
Posted in: Uncategorized
Filmed on location in Provence, France, over the course of a week, Mike Mellia directed a series of infintie video loops, following the adventures of a family together on holiday at a luxury resort in the South of France.
Apr
23
Crossroads Community: Recipe to End Hunger – Pan
Posted in: Uncategorized
Adapted from the annual fundraiser project, Fare Share Friday, thecampaign centers around the Crossroads Community mission of uniting the community to help end hunger on the streets of NYC, and beyond.
Apr
23
Crossroads Community: Recipe to End Hunger – Rolling pin
Posted in: Uncategorized
Adapted from the annual fundraiser project, Fare Share Friday, thecampaign centers around the Crossroads Community mission of uniting the community to help end hunger on the streets of NYC, and beyond.
Apr
23
Bai: We unbelieve
Posted in: Uncategorized
Bai launched its Unbelieve Manifesto featuring Justin Timberlake, the brand’s Chief Flavor Officer. Now, the brand is continuing the Unbelieve campaign at Tribeca Film Festival with the premiere of its short film series “Unbelievers,” produced in partnership with Tribeca Studios. The series profiles individuals who embody Bai’s mission to challenge the status quo and innovate with passion and purpose.
Apr
23
Advertising: XOXO Campaign: Will It Spell Profit or Trouble for Condom Maker?
Posted in: UncategorizedIn a time when social media outrage can be prompted with one misstep, Trojan is unveiling an ad campaign directed at women.
Apr
23
Heineken prova que cerveja é capaz de transformar polaridade em debate civilizado
Posted in: Uncategorized
Eles foram reunidos com um propósito simples: montar juntos os móveis de um bar. Porém, o que não sabiam, é que cada um tinha visões completamente opostas do mundo.
Uma feminista e um anti-feminista. Um ativista ambiental e um negador do aquecimento global Uma mulher transgênero e um direitista extremista.
Tudo corria bem, com colaboração e conversas banais, até que foram exibidos vídeos da opinião de cada um antes da montagem começar. Após isso, eles tinham a opção de continuar a conversa acompanhada de uma cerveja ou ir embora.
Leia também em Advertising
Target arrisca a integridade física de suas lojas e transforma carrinhos em Mario Kart
Seios cantores driblam a censura das redes sociais em campanha contra câncer de mama
Samsung prova que comentário de mãe nas redes sociais é a mais pura verdade
Apple lança série de vídeos em comemoração ao Dia da Terra
Dove ‘hackeia’ Shutterstock para apresentar fotos de mulheres como elas realmente são
Este experimento social da Heineken, parte da campanha “Open Your World”, deseja demonstrar como nossas atitudes são diferentes quando estamos frente a frente, sem o ambiente tóxico incentivado pelas redes sociais.
A criação da Publicis de Londres, com produção da RSA.
Aqui no Brasil, a Ben & Jerry’s já incentivou o debate saudável – sem toda a parte de montar móveis – e o tom parece até mais autêntico do que nessa bem produzida ação da Heineken.
> LEIA MAIS: Heineken prova que cerveja é capaz de transformar polaridade em debate civilizado
Apr
23
American Poets, Refusing to Go Gentle, Rage Against the Right
Posted in: UncategorizedLike virtually everything else in the Trump era, poetry has gotten sharply political these days.
Apr
23
Nonfiction: Sheryl Sandberg Finds Comfort for Herself and Offers It to Others
Posted in: UncategorizedWith new perspective after her husband’s unexpected death, the author of “Lean In” addresses issues that some readers found troubling about that book.
Apr
23
Albert Freedman, Producer of Rigged 1950s Quiz Show, Dies at 95
Posted in: UncategorizedMr. Freedman sought higher ratings for the show “Twenty-One” by giving questions to contestants in advance, in the hopes of creating more dramatic competition.
Apr
22
Top 55 Auto Trends in April – From Power Tool-Powered Vehicles to Upcycled Car Coasters (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) There are plenty of different ways to get around, but the April 2017 autos trends show that the method of transportation with the biggest influence remains that classic mode, the car. In the grand…
Apr
22
To fight airport harassment Amnesty International has created Skins of Peace
Posted in: Uncategorized
If you’re traveling to America or Europe as a foreigner right now you might be getting mistreated at airports. Why? Because of your passport. There’s a perception that arabs and muslims are all a bunch of terrorists and that Islam is a religion that preaches hate. In order to combat this, Amnesty International New York, came up with an idea that will turn these passports into messages of tolerance and peace.
Skins of Peace is a collection of passport covers with messages inspired by The Quran, translated into English so customs officials will be able to understand it. The campaign is also seeking out UGC, asking designers from around the world to contribute to this process, no matter what their background or religion is. There are specs to create your own or download them on the site.
Neat idea, if not heavily flawed.
First off, customs agents aren’t really interested in the skin of a passport and will make you remove it or just flip it open without looking. It might make someone feel good for donning their passport in a nice message but the chances of a TSA agent even registering it are slim. Secondly, if Islamophobia is as bad as Amnesty International says, having Muslims and Arabs present their passports with passages from the Quran on it (however beautiful and peaceful those passages might be) might have the opposite effect. And while I can’t speak for Europe, I have plenty of foreign friends from all countries and all walks of life who are getting harassed every time they go through customs here. I’m sure it’s worse for those who come from the Arabic world, but the problem is across the board. There should be a concerted effort to overhaul behavior from anyone working in customs and the TSA.
Client: Amnesty International USA
Agency: TBWARAAD
Adland:
Apr
22
Boston Celtics "See them in person" (2017) 1:25 (USA)
Posted in: Uncategorized
When I was just starting out in advertising, before I even went to portfolio school, my first freelance gig was creating a brochure for the Boys and Girls Clubs. So I have a soft spot for them. But this event here goes way beyond my little brochures. This is a very charming stunt from the Boston Celtics and some sweet kids who are part of the Boys and Girls Clubs of Roxbury Massachusetts. First, the kids were given the chance to experience virtual reality. They went to a gym and put on their VR headsets and were completely awed and wowed by the experience– no doubt it was their first time. What they didn’t know is that two Celtics, Marcus Smart and Kelly Olynyk were waiting to make an appearance in real life. When they took off their headsets and saw the basketball players before their very eyes, I’m sure it made a long lasting impression. Not to mention actually getting to play with them, too. This event was in partnership with the Boston Celtics Shamrock Foundation and Xfinity.
Commercials:
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Apr
22
Innocence in Danger "@GuityTags" (2017) 2:00 (France)
Posted in: Uncategorized
As if monthly terrorism weren’t enough of a reason to see France in a new light, now comes the knowledge that two children are murdered in France every day. To create awareness about this fact and get people acting, Innocence In Danger created this campaign that uses Instagram, to tell stories of 9 children that were based on real cases. And then tags everyone who is responsible for what happened to those children. A parent might have killed their child but the alcoholic aunt and coldhearted spouse and day care worker who is more interested in partying than doing their job are all to blame. And if we just look through the Insta feeds we can see the signs are there the whole time.
I’m not a fan of any campaign that shames someone into acting, let alone one that is so embedded on one social channel. A cursory search on Twitter shows the only people talking about the campaign are people in advertising. The comments on the Instagram feed– where this campaign lives–either come from people who have created new accounts, have their accounts private, or work for the agency. It’s nice a lot of trades are writing about the story but judging by the response from real people, very few have seen it. As an idea, it’s fine. As an effective piece of communication, though, not so much.
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Apr
22
In House of Murdoch, Sons Set About an Elaborate Overhaul
Posted in: UncategorizedSince taking over two years ago, James and Lachlan Murdoch seem determined to rid the company of the old-guard culture on which their father built his empire.
Apr
22
Apple Talks Up Its Environmental Efforts in Charming Animated Stories for Earth Day
Posted in: UncategorizedIt took Apple a while to properly commit to manufacturing policies that help protect the environment, but in recent years it’s made significant progress–and has been broadcasting that fact, particularly on Earth Day. For Earth Day 2017, the tech giant has rolled out four charming animated videos explaining some of its green initiatives, narrated by…
Apr
22
Fundación Custer Aprendamos Juntos: Peruvian Fails
Posted in: UncategorizedOutdoor, Print
Fundación Custer
Advertising Agency:Y&R, Lima, Peru
Executive Creative Director:Christian Sánchez Mac Donald, Fernando Iyo
Creative Director:Tony Cruz
Art Director:Tony Cruz
Copywriter:Daniel de la Flor
Account Executive:Anne Achata, Denise Chumbes
Agency Producer:Akinori Sato
Photographer:Enrique Valdez
Production Company:Inhouse Studio
Client approved:Ana Marcela Suclla
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