BBDO has launched a new campaign for AT&T starring Mark Wahlberg, playing off the idea of an updated “terms and conditions” for viewers who want to watch TV everywhere. “Terms and Conditions” follows BBDO’s “Everywhere” effort in January focusing on the accessibility of AT&T’s DirecTV offering. Last month, AT&T announced the signing of an exclusive…
Outdoor, Print
Enzim
Advertising Agency:Hakuhodo, Indonesia
Creative Director:Kok Keong
Art Director:Wahyu Santoso
Copywriter:Kok Keong
Online
Lufthansa
Lufthansa was expanding its network to new long-haul sun destinations and the main goal was to attract as many relevant users from Europe as possible to book their overseas flight. For this purpose, we created and developed a Dreamscapes website that presented 7 new and attractive destinations where Lufthansa operates: Maldives, Mauritius, Cancún, Tampa, Panama, San Jose and Nairobi.
In an effort to step away from the typical travel guide and sandy beaches content one would expect when presenting a vacation destination, we decided to introduce the unique, interesting and little-known facts about each destination. Of course, there’s no denying the pristine beaches and crystal clear ocean, but we chose to communicate them through visuals and focus the content on stories that would convey the spirit of the people and the destination.
Advertising Agency:Degordian, Zagreb, Croatia
Interactive Art Director:Mario Šestak
Copywriter:Barbara Bokuli?
Project Manager:Mladen Geng
Account Manager:Iva Majstorovi?
Music:Ivan Radovi?, Hrvoje Dominko
Video:Ivan Radovi?, Hrvoje Dominko
Media
Codespa
Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were.
“Fantasmas del Chimborazo” is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows.
Advertising Agency:Good Rebels, Madrid, Spain
Creative Director:Alejandro Di Trolio
Art Directors:Batiste Ramos, Alejandro Bardera, Pablo Malillos
Copywriter:Zape Baltasar
Motion Web:Alan Malchiodi
Additional Credits:Blur, Zipi
Film
Vaincre L’Autisme
For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible — without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do.
Advertising Agency:Herezie, Paris, France
Chief Operating Officer:Pierre Callegari
Chef Executive Officer:Andrea Stillacci
Associate General Managers:Edouard De Pouzilhac, Thomas Couteau
Associate Managing Director:Arno Pons
Executive Creative Director:Baptiste Clinet
Head of Creative Content:Paul Marty
Artistic Directors:Jacques Denain, Nicolas Dumenil
Copywriters:Jacques Denain, Nicolas Dumenil
Strategic Planner:Camille Lallier
Pr Directors:Kim Ball, Morgane Le Rol
Production Company:FullDawa Production, Paris)
Producers:Boris Mendza, Gael Cabouat, Alexandre Bonaldi
Directors:Auguste Bas, Robin Deriaud
Production Coordinator:Maud ramos Guerrero
Postproduction:Mehdi Lachhab, Raphael Kourisky, Bend The Color Studio
Editing:Mehdi Lachhab
Grading:Raphael Kourisky, Bend The Color Studio
Original Music:Eraldo Bernocchi, Lorenzo Esposito Fornasari, Transmutation
Composer:Eraldo Bernocchi, Lorenzo Esposito Fornasari, Transmutation
For autistic Enzo, climbing stairs is like climbing Mt Everest. Expressing himself, nearly impossible — without being able to say simple words. Can not imagine how this little boy or his parents do it. But, they do.
Goodby Silverstein & Partners has hired Daniel Grech and Eamonn Dixon as associate creative directors. The pair comes to GS&P after spending four years at AKQA in San Francisco. While there, they created work including “The Last Shot” for Jordan Brand, the most-awarded piece at One Show 2016, and a series of digital products and services for Anheuser-Busch, including the world’s first one-tap beer delivery app “The Bud Light Button.” Grech and Dixon are originally from Melbourne in Australia, where they began working together at DDB.
With his usual dark and honest humor, Max Sherman shows you how to be a lunchtime lion in his new advert for Subway with McCann London. The ad opens on an everyday man looking into Subway to see his more confident, adventurous alter ego ordering the new BBQ Beef Burnt Ends Sub. Miles away from his same-old ham and cheese option, the man decides to be a “lunchtime lion” and order something different.
Yard work doesn’t usually make you emotional, but this new spot for Toro just might tug at your heartstrings. A backyard wedding years in the making turns out just perfect thanks to a devoted father and his dependable Toro mower.
Poor people of Ecuador are marginalized and suffer the drama of not having basic services like water, health services and roads. The government ignores them and the world are invisible as if ghosts were.
“Fantasmas del Chimborazo” is a campaign of the NGO Codespa that seeks to give visibility to some of the stories that show that they have not disappeared and need your help to get out of the shadows.
Lufthansa was expanding its network to new long-haul sun destinations and the main goal was to attract as many relevant users from Europe as possible to book their overseas flight. For this purpose, we created and developed a Dreamscapes website that presented 7 new and attractive destinations where Lufthansa operates: Maldives, Mauritius, Cancún, Tampa, Panama, San Jose and Nairobi.
In an effort to step away from the typical travel guide and sandy beaches content one would expect when presenting a vacation destination, we decided to introduce the unique, interesting and little-known facts about each destination. Of course, there’s no denying the pristine beaches and crystal clear ocean, but we chose to communicate them through visuals and focus the content on stories that would convey the spirit of the people and the destination.
Online
Bai
Bai launched its Unbelieve Manifesto featuring Justin Timberlake, the brand’s Chief Flavor Officer. Now, the brand is continuing the Unbelieve campaign at Tribeca Film Festival with the premiere of its short film series “Unbelievers,” produced in partnership with Tribeca Studios. The series profiles individuals who embody Bai’s mission to challenge the status quo and innovate with passion and purpose.
Filmmakers:Henry Busby, Sasha Levinson
Creative:Bai BXG
Outdoor, Print
Briarcliff Manor Animal Hospital
Smoking is animal cruelty. Dogs and cats are twice as likely to get cancer if their owner smokes.
Advertising Agency:Area 23, New York, USA
Creative Directors:Tim Hawkey, Bernardo Romero, Jesse Kates
Art Director:Guillermo Aracena
Copywriter:Jesse Kates
Photographer:Lightfarm Brasil
Print
Crossroads Community
A recipe to end hunger on the streets of NYC.
Adapted from the annual fundraiser project, Fare Share Friday, thecampaign centers around the Crossroads Community mission of uniting the community to help end hunger on the streets of NYC, and beyond.
Advertising Agency:Saatchi & Saatchi Wellness, New York, USA
Chief Creative Officer:Kathy Delaney
Creative Directors:Scott Carlton, Carolyn Gargano
Art Director:Carolyn Gargano
Copywriter:Scott Carlton
Art Buyer:Sandra Locke
Retoucher:Andrew Pickett
Print
Gsk
RA patients aren’t being dramatic. The emotional symptoms of rheumatoid arthritis aren’t a secondary result, they’re a core component of the disease itself.
Advertising Agency:Area 23, New York, USA
Creative Directors:Tim Hawkey, Chris Bernesby, Joe Capanear
Art Directors:Joe Capanear, Zuzana Zaloudek, Victoria Bukowski
Copywriters:Mike Mckeever, Chris Bernesby
Illustrator:Lamano Estudio
Film
YVES SAINT LAURENT
Advertising Agency:DVNA, Paris, France
Director:Olivier Leclert
DoP:Florian Solin
Producer:Raphaël Chicha
Online
Pierre et Vacances
Filmed on location in Provence, France, over the course of a week, Mike Mellia directed a series of infintie video loops, following the adventures of a family together on holiday at a luxury resort in the South of France.
Advertising Agency:BETC, Paris, France
Director:Mike Mellia
Film, Online
Feelactiv
Taking care of yourself and exercising is good for health. Everybody knows it and yet, few of us act on it. Instead of going on and about with a message we’ve all heard too many times, the new Feelactiv launch campaign silences the lectures to make way to our sensations, and reminds us the pleasure of feeling alive. The 60 seconds opening short portrays 5 characters dealing with their will to find a new state of well-being through physical activities. Their faces are exhausted and out of breath; they are looking for their own worth, questioning themselves before finally finding a light that will bring life back into them. They find an inner calm, and a sense of well-being. They find their true self. “Sensations”, the short film created by WNP and directed by Mustafa Mazouzi (Big Productions), is a succession of sensations expressed on beautiful landscapes, painting those moments of life when you find your true self, more alive and aware than ever before. The sensation of rebirth.
Advertising Agency:WNP, Paris, France
Creative Directors:Delphine Tabutin, Marion Thiery
Art Director:Les Maurice
Copywriter:Les Maurice
Tv Production:Jeremie Woog
Production:WNP Studios x Big Productions
Réalisateur:Mustafa Mazouzi
Post Production:Chez Louis
Sound Production:Benzene Music
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