Apr
26
Apr
26
Sagres Bohemia: Special Six Pack
Posted in: Uncategorized
Sagres Bohemia is a gastronomic craft beer.
It’s three varieties make the perfect pairing with different meals and a good gather around the table.
With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food.
A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own.
Apr
26
Everything but a new born idea / Pas de quoi être scotché?
Posted in: Uncategorized
Apr
26
Bringing together magic and machines: IPA's Golding shares her vision for advertising
Posted in: UncategorizedAs she begins her IPA presidency, Sarah Golding discusses how we can capitalise on the rise of technology – and how the IPA can help us navigate this landscape.
Apr
26
MullenLowe, MediaCom top R3's global new-business charts for March
Posted in: UncategorizedMcCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M.
Apr
26
P&G plans $2bn in marketing spend savings as net sales drop
Posted in: UncategorizedP&G’s net sales for the third quarter of 2017 dropped by 1% versus the prior year to $15.6bn (£12.17bn).
Apr
26
Wednesday Morning Stir
Posted in: Uncategorized–George Clooney pops in to various classic Hollywood movies in McCann New York’s new spot for Nespresso (video above).
-CP+B launched an internal social network called Yo-Now in an effort to improve employee communication.
-Instagram beats Twitter and, yes, Snapchat in user growth. Meet the new boss, same as the old boss.
-But Twitter is still trying to appeal to advertisers.
-McDonald’s will offer home delivery in the U.K. and “Uberization” is now a word everyone understands.
-The ANA and American Advertising Federation have yet to comment on Rep. Bob Goodlatte‘s proposal that attorneys’ ads seeking plaintiffs for lawsuits over potentially dangerous drugs caution consumers not to stop taking the drugs before consulting a doctor.
-A print ad for the BMW 760Li xDrive was banned by the Advertising Standards Authority for encouraging irresponsible driving.
-A study by the Video Advertising Bureau (VAB) found that ad execs have a distorted view of how much time viewers spend watching video on different devices.
Apr
26
Q1 at WPP: Expect Growth, Brexit Talk, and Sorrrell's Opinions on Everything
Posted in: Uncategorized
As CEO of WPP — the world’s biggest communications company — Martin Sorrell’s opinions count. This is particularly true in London, where WPP is based and where he’ll be talking to analysts and media on the group’s call tomorrow to discuss first-quarter earnings.
We know his opinion on the surprise U.K. general election (announced last week), which he told the BBC was “another excuse to do nothing” for British Prime Minister Theresa May.
Sorrell is not afraid to speak out against Google and Facebook either. In the wake of fake news and brand safety issues, Sorrell has called for them to stop masquerading as technology companies and take on the responsibilities of a media company.
Apr
26
Google celebra o belo e trágico ato final da sonda Cassini com doodle de hoje
Posted in: Uncategorized
A homenagem do doodle do Google hoje, 26 de abril de 2017, celebra o ato final da missão de 20 anos da sonda Cassini. Após viajar 3.5 bilhões de quilômetros, a nave vai entrar na atmosfera de Saturno, se auto-destruindo no processo.
Esse grand finale, claro, não vai acontecer sem antes a Cassini nos enviar suas últimas imagens do grande planeta gasoso, que vai ajudar cientistas a estudarem as origens, idade e a massa de Saturno.
Nos últimos anos, a sonda colaborou para descobertas importantes nas luas do planeta, revelando novos dados e imagens de Enceladus e Titã. Para você participar dessa última missão, a Nasa oferece uma série de ferramentas interativas, inclusive com uma visão 360 de fotos tiradas pela Cassini.
> LEIA MAIS: Google celebra o belo e trágico ato final da sonda Cassini com doodle de hoje
Apr
26
Tented Fishing Boats – The Raptor XL Platform Hybridizes Fishing Trips
Posted in: Uncategorized
(TrendHunter.com) Fishing is known as a relaxing pastime, and the Raptor XL Platform, whether intentionally or not, is a fishing product that acknowledges that its extreme leisure. Whether serious fishermen will…
Apr
26
Theatrical Pop-Up Bars – The Wonderland Bar in London Boasts Color-Changing Drinks and More (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) To draw attention to the fact that the Alice’s Adventures Underground show is now on at The Vaults, production company EBP and theatre company Les Enfants Terribles set up The Wonderland Bar to…
Apr
26
Feature: Rei Kawakubo, Interpreter of Dreams
Posted in: UncategorizedThe 74-year-old force behind the avant-garde label Comme des Garçons makes otherworldly clothes that express hidden desires and fears.
Apr
26
Feminine Smartwatch Jewelry – The Bezels & Bytes Apple Watch Strap Bands are Stylishly Chic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Smartwatches aren’t exactly the most feminine pieces of technology out there, so the Bezels & Bytes Apple Watch strap bands are intended to change this with a stylish aesthetic.
The…
Apr
26
John Lewis aims to put a smile on Britain's face with ambitious summer campaign
Posted in: UncategorizedA series of specially commissioned illustrations depicting the quirks of the British summertime will appear in John Lewis stores nationwide today, as the retailer launches its biggest ever customer engagement push.
Apr
26
Ad Trade Groups Unusually Quiet on Proposal to Mandate Language in Lawyers' Advertising
Posted in: Uncategorized
Advertising trade associations routinely fight new government restrictions on ads for tobacco, food, drugs and consumer finance, all on First Amendment grounds. Just on Monday, the Association of National Advertisers said it had filed a court brief opposing a Berkeley, Calif., ordinance requiring retailers to warn consumers about cellphone radiation.
But on one recent call for restrictions, the ANA and the American Advertising Federation are silent.
That’s the proposal last month by Rep. Bob Goodlatte (R.-Va.), chairman of the House Judiciary Committee, to make attorneys’ ads seeking plaintiffs for lawsuits over allegedly dangerous drugs also caution consumers to keep taking the drugs anyway, at least until they talk to their doctors.
Apr
26
HP Continues Diversity Push With Promise to Fight Bias in Its Hiring
Posted in: Uncategorized
HP Inc. is advertising its commitment to reduce bias among its hiring managers with a new video that begins by showing a series of black job candidates on interviews that conclude with the dreaded words, “We’ll be in touch.”
“When qualified for a job,” text on the screen explains, “African-Americans are 3x more likely to experience a denial.”
“It’s intended to raise awareness around the ingrained biases that exist in the hiring process,” said Lesley Slaton Brown, who was named HP’s first chief diversity officer in 2015 after the company’s split with business-focused counterpart Hewlett Packard Enterprise Co. “It’s meant to wake people up and get people talking about this,” she said.
Apr
26
Sky picks Adam & Eve/DDB for sports brief
Posted in: UncategorizedSky has appointed Adam & Eve/DDB to handle its sports account after a competitive pitch process.
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