Regal Pizza Dance Dresses – The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest

(TrendHunter.com) Artist Olivia Mears is the genius behind the creation of this pizza prom dress. Mears is no stranger to combining food and fashion, having made a Taco Belle gown (Taco Bell plus “Beauty and…

Charmin Truck Dumps Load of TP on Tight End Jake Butt Ahead of Draft


What has four wheels and wipes?

In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt’s home in Pickerington, Ohio — just in time for the NFL Draft on Thursday.

The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today’s For the Win Blog and SB Nation. And the internet’s inner-12-year-old rejoiced.

Continue reading at AdAge.com

Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever

Category: Beyond Madison Avenue
Summary: Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened.

The report also found total US digital ad spend was up 22% from $59.6bn in 2015.

Charmin Truck Dumps Load of TP on Tight End Jake Butt Ahead of Draft


What has four wheels and wipes?

In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt’s home in Pickerington, Ohio — just in time for the NFL Draft on Thursday.

The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today’s For the Win Blog and SB Nation. And the internet’s inner-12-year-old rejoiced.

Continue reading at AdAge.com

In Ann Coulter’s Speech Battle, Signs That Conservatives Are Emboldened

Conservatives like Ms. Coulter are eagerly throwing themselves into volatile situations on college campuses, inspired by a backlash against political correctness.

Caixa de Histórias 89 – Coração de Aço

Nesta semana, resistimos as injustiças causada pelo “Coração de Aço” de Brandon Sanderson.



OUÇA

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COMPRE O LIVRO

Saraiva
Cultura
Amazon

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COMENTADO NO EPISÓDIO

CDH 71 – Mistborn
Participe da nossa live discutindo o livro “O Espadachim de Carvão e As Pontes de Puzur”
Veja como foi a nossa live discutindo o livro “Nós”

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FALE CONOSCO
. Email: caixadehistorias@b9.com.br
. Facebook: www.facebook.com/caixadehistoriaspodcast
. Twitter e Periscope: twitter.com/caixa_historias
. Instagram: www.instagram.com/caixadehistorias
. Grupo de Leitores no Facebook – Pandores: www.facebook.com/groups/pandores

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Contribua com esse projeto
Apoia-se do Caixa de Histórias

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OUÇA NOSSOS AUDIOBOOKS

Audiolivros narrados por Paulo Carvalho
O Convidado de Drácula
O Livro das Criaturas Malignas
Cidade da Meia Noite
O Céu de Lilly

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TRILHA SONORA

Epic Unease de Kevin MacLeod está licenciada sob uma licença Creative Commons Attribution
(https://creativecommons.org/licenses/by/4.0/)
Origem: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100406
Artista: http://incompetech.com/

Not Without the Rest de Twin Musicom está licenciada sob uma licença Creative Commons Attribution
(https://creativecommons.org/licenses/by/4.0/)
Artista: http://www.twinmusicom.org/

 

 

> LEIA MAIS: Caixa de Histórias 89 – Coração de Aço

Books of The Times: Elizabeth Strout’s Lovely New Novel Is a Requiem for Small-Town Pain

In “Anything Is Possible,” the Pulitzer Prize-winning author of “Olive Kitteridge” writes with a frank, unapologetic emphasis on forbidden desire.

Trump Impersonator Drops In on 'Failing' New York Times in Homepage Ad for Comedy Central


Comedy Central is taking over The New York Times, Washington Post and other sites with ads that blare slogans like “failing” and “fake news” in the middle of articles.

The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network.

On Thursday, “The President Show” premieres with Atamanuik donning the orange comb over and oversized red tie. To herald the debut, The New York Times’ homepage will feature a takeover ad with the presidential doppelganger dropping down in a banner ad and pointing at the website while mocking it with one of President Trump’s signature insults: “Failing.”

Continue reading at AdAge.com

An Effort to Change Cosby ‘Optics’ as Trial Nears

Ahead of his June court date, Bill Cosby and his daughter made rare public statements. But his spokesman denies a public relations campaign.

How Hulu and ‘The Handmaid’s Tale’ Revived 2 Careers

Daniel Wilson and Fran Sears hadn’t worked together in years. But they still owned partial rights to a certain 1990 movie based on Margaret Atwood‘s book.

Promised Land Dairy: Meet Francine

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post?s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be ?diva-ish,? gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Meet Francine – Promised Land Dairy

Video of Meet Francine – Promised Land Dairy

Promised Land Dairy: Meet Agatha

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post?s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be ?diva-ish,? gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Meet Agatha – Promised Land Dairy

Video of Meet Agatha – Promised Land Dairy

Promised Land Dairy: Meet Gladys

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post?s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be ?diva-ish,? gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Meet Gladys – Promised Land Dairy

Video of Meet Gladys – Promised Land Dairy

Promised Land Dairy: Meet Roxy

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post?s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be ?diva-ish,? gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Meet Roxy – Promised Land Dairy

Video of Meet Roxy – Promised Land Dairy

Promised Land Dairy: Meet Mildred

Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post?s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be ?diva-ish,? gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.

Meet Roxy – Promised Land Dairy

Video of Meet Roxy – Promised Land Dairy

EasyJet's Carolyn McCall: when you've done something wrong, apologise

Being ready and willing to apologise and make amends when mistakes are made is vital to maintaining brand affinity, easyJet’s chief executive has said.

Instagram cresce rapidamente e atinge 700 milhões de usuários

O Instagram incrivelmente dobrou sua base de usuários para 700 milhões de usuários ativos em dois anos. Tudo isso são frutos de vários aprimoramentos ao longo do tempo, como o Stories, versão web e melhor performance em smartphones de baixo custo. O crescimento atual vem acelerando com o tempo, nos últimos quatro meses a rede social ganhou 100 milhões de usuários.

Para termos um pouco de perspectiva, a rede social já é duas vezes maior que o Twitter. Em breve o Instagram deve adentrar o clube premium de empresas do Facebook que já atingiram 1 bilhão de usuários, junto com o Messenger, WhatsApp e o próprio Facebook.



Enquanto isso, o rival Snapchat se torna cada vez mais frágil. O crescimento da empresa decaiu 82% desde o lançamento do Stories no Instagram. Ao contrário do rival, o Instagram continua investindo fortemente no resto do mundo, inclusive no Brasil, seu segundo maior mercado com 45 milhões de usuários.

O app de fotografia retrô de seis anos e meio atrás não parecia que cresceria tanto e ainda estaria na ativa depois de tanto tempo. Com seus 1 milhão de anunciantes ativos, a rede social tenta passo a passo se tornar mais acessível e democrática, disponibilizando acesso offline no Android e navegação intuitiva para qualquer público.

> LEIA MAIS: Instagram cresce rapidamente e atinge 700 milhões de usuários

Wednesday Odds and Ends

-Publicis launched the latest in its “Cities” campaign for Heineken (video above).

-Six more creative directors share “Advice for Young Creatives.”

-Patagonia CEO Rose Marcario issued a statement against the president’s executive order rolling back protections for national parks.

-Bicoastal creative studio m ss ng p eces hired Mike Woods as executive creative director, director of immersive content.

-Isobar creative director Misty Bell Stiers discusses her Wiccan beliefs.

-Sky selected Adam&Eve/DDB as creative agency for Sky Sports following a review.

-Clean Design chief strategy officer Jeremy Holden was promoted to also serve as president.

Lindsey Slaby, founder of creative brand consultancy Sunday Dinner, discusses “her role in adland and why it’s relevant now.”

 

Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing

In the last week, a rumor that had been bouncing around the internet was confirmed when director James Gunn revealed that, yes, Guardians of the Galaxy Vol. 2 would have an epic five post-credits scenes. For those of us who feel like most movies could easily lop off 20 minutes or so without losing anything…

Dreamies: The World's First Impenetrable Pack of Cat Treats

The World’s First Impenetrable Pack of Cat Treats – Dreamies™

Video of The World’s First Impenetrable Pack of Cat Treats – Dreamies™