Hasta La Creative!

Mr. Ziegler set his cartoons nearly anywhere — in courtrooms or boardrooms, backyards or stadiums, barrooms or churches.

By the time the sales numbers come in, the buzz around the Super Bowl is long gone.

Tide spent an undisclosed amount producing a first-of-its-kind Super Bowl ad to launch the newest version of its detergent pod.

Did P&G’s big bet pay off?

Continue reading at AdAge.com

It’s that time of year again, so Campaign has picked out the best April Fools work from brands, which tickle customers’ funnybones.

(TrendHunter.com) These Boucheron perfumes are part of the jewelry brand’s signature ‘Fragrance Collection,’ consisting of scents that pay homage to the Middle East and other geographical regions….

Bem vindos ao Mamilos, aquele lugar gostoso de encontro para debater temas polêmicos com empatia e respeito. Respira fundo, deixa a poeira da intolerância na porta e abre o coração e a mente pra explorar com curiosidade diferentes visões e argumentos. Essa semana recebermos Vitor Brumatti e Fe Duarte para conversamos sobre moradores de rua […]

> LEIA MAIS: Mamilos 102 – Empatia e População de Rua

An alarm clock suddenly rings,

and its name is AC-#2341. This small contraption is unlike any other. The little robot has tiny feet, arms, electronic eyes and ears, and only a microscopic calculator for a brain. But in this universe, Time is more than a binary system used to add or subtract. It has a life of its own.

Time runs distinctly in 4-dimensions. For Example:

00:00

00:00

On any normal day, AC-#2341 spends most of Time assisting its owner with one important task: Remembering. But in its Free Time AC enjoys reading the newspaper, watching television, and reading up on post-modern philosophy.

“Today will be different.”

AC has been up all night, contemplating fundamental questions about its existence. They are not sure why, but they cannot shake a very important question from their very simple binary brain.

The time is now 0:01/00:00. AC stares 21 stories down from the window sill on the Owner’s apartment, thinking “Today I cannot fail. I must not fail. I cannot fail. I must not! I cannot!”

It is a long way down to the now empty streets which are about to be filled with the early morning commute and chaos of Work and routine, function and mechanical Time.

“Today is different.”

AC is so deeply imbedded in thought at this point, in a blind robotic contemplation, distracted by what they think can be interpreted from the movement of People in the streets below. All they see are tiny dots moving about in a million directions. A child was ever so distracted by the first discovery of a hill of ants in the spring. Today, the little machine attempts so hard to do something more than just count, that it completely loses track of Time. This little exercise has gone from distraction to obsession.

Rather than facing forward, AC had its back to Mr. Y. And, rather than standing closer to Mr. Y, on the nightstand, AC ventured dangerously onto the windowsill, to get a better view of the world outside. This subtle combination of alterations to the normal routine gave way to the following catastrophic chain of events. Mr. Y, reaching for his alarm clock accidentally knocks his little friend AC off balance, tipping them off the window sill, ultimately sending them to their death 21 stories below. He was only reaching for the “SNOOZE” button, he might later explain to the Metro Time Authority. “I could not believe my eyes!”

“Mr. Y says he could not believe his eyes! Mr. Y’s eyes! What a wise guy!”

“Accidents happen!”

AC’s last words were: “I must not fall! I must not fall! I am falling! I am falling!”

“Every hero needs a story.”

Story is Time. The read out on AC is 0:02/00:00 as they fall a great distance to the city streets below. Falling and bouncing alongside the round and yellow walls of the gigantic bee hive tenement housing building, screaming and buzzing the whole way down. “This is it! I am ready… I cannot fail! I must not fall, but I am falling! I can no longer fail! I cannot fail! So, I must be free! I am free!”

• LTN

FROM

Adbusters #129

The Year of Living Dangerously Pt. 6

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The post Today will be different appeared first on Adbusters | Journal of the mental environment.

Source

Film
Reivindica

La Voz del Corazon (Voice from the Heart) was born as an act of protest where pregnant women with megaphones connected to their developing children heartbeats allowed them, for the first time, being the ones expressing themselves in favor of being born and against the abortion law being discussed in the Chilean parliament. The initiative started in Santiago and it has expanded throughout the world, becoming the most seen and shared pro-life demonstration in history.

Advertising Agency:Shackleton, Madrid, Spain

Film
PeopleCare

Advertising Agency:Glory Paris, Paris, France
Creative Directors:Hugues Pinguet, Arnaud Le Bacquer
Art Director:Gabriel Bonnefond
Account Executive:Meriem Bouthiba
Assistant Account Executive:Fanny Kemp
Production Company:Raise Up Films
Director:Aurélien Sallé
Sound Production:Interference

Film
Renault

The film is for all sports enthusiasts, but also for those who’ve experienced or are looking to live in a certain psychological state, better known as ‘The Zone,’ which is reached during an intense experience revolving around gaming, music and sports, for example. The film was also inspired by Tibetan monks who were seeking to reach the specific state.

Advertising Agency:We Are Social, Paris, France
Creative Director:Thomas Guilhot
Art Director:Paul Grange
Copywriter:Alexandre Foucray
Director Of Strategy:Helen Duvoux-Mauguet
Strategic Planner:Fabien Gaëtan
Group Account Director:Thomas Laydis
Account Director:Margaux Pietri
Tv Producer:Alexandra Marik
Director:Thibault Grevet