Hasta La Creative!

In Roku’s latest effort to attract more traditional TV ad dollars, the company is introducing audience guarantees for advertisers buying commercial inventory on the over-the-top platform. While marketers had previously been able to measure campaigns that ran in streams of shows on Roku, they were unable to buy ad inventory based on the age and sex demographics that are the basis of traditional linear TV.

Roku’s guarantees will be based on Nielsen’s Digital Ad Ratings and mean that advertisers won’t pay for audiences outside their targets, said Scott Rosenberg, senior VP-advertising, Roku.

Roku sells video inventory across a couple of hundred channels available on its platfrom. Ad-supported programming accounts for half of the viewing on the top 250 most-watched channels on Roku, the company said.

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Muitos dizem que um clichê vira clichê porque é muito verdadeiro. Será o caso da ideia de amor à primeira vista? O que a ciência tem a dizer sobre isso? Conheça neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (23min 44s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== […]

> LEIA MAIS: Naruhodo #70 – Existe amor à primeira vista?

Kellogg’s has become the latest brand to tie up with popular Channel 4 show Gogglebox, in a new campaign for Kellogg’s Corn Flakes.

Party City just hired Hill Holliday as its lead agency for creative, digital and media duties following a competitive review, according to people with knowledge of the matter.

Zimmerman, which has worked on the Party City business since 2009, competed in the recent pitch. Consulting firm Roth Ryan Hayes supported the review.

“While we are sorry to part ways with Party City, we understand that new management often triggers new agencies,” Zimmerman CEO Michael Goldberg said in an emailed statement.

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Speak the Language

Arby’s got involved with a bangliterally. To support its sponsorship last year of the ELeague, the company created videos showing its sandwiches being blown up along with references to the esports game “Counter-Strike: Global Offensive.” The spots were shown during ELeague broadcasts on Twitch and on TV on TBS. “People appreciated that we got the game and created stuff with the game in mind,” rather than treating it as a straight media buy, said Jeff Baker, the fast feeder’s VP-brand advertising and content. At the ELeague final at Atlanta’s Fox Theater, fans actually chanted “Arby’s,” according to multiple accounts given to Ad Age, including from Mr. Baker.

Give Up Control

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Advertising Age is inviting young creatives from anywhere in the world to design a cover for Ad Age’s 2017 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity.

Here’s your challenge as part of our eighth annual cover competition: Create a visual capturing the essence of the creative process today. We’re looking for a conceptual cover with a strong, impactful visual idea.

The final deadline to submit your design is Thursday, April 20, 2017. To allow time to judge entries and choose the winner, there will be no further deadline extensions. All the information needed to enter is here.

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When it launched 15 years ago, Crocs was soon the darling of the fashion world, the quirky footwear worn by everyone from celebrities like chef Mario Batali to podiatrist patients. But like many “it” brands, the company expanded too quickly, distributing overseas and snapping up retail locations in geographies not necessarily appropriate for its warmer-climate products.

The company has spent years trying to rejuvenate the brand, and on Monday will debut a spring campaign from New York-based agency Yard, though it seems there may already be cracks in the Crocs relationship.

The campaign includes a 30-second manifesto video starring new brand ambassadors Drew Barrymore and John Cena, as well as Asian celebrities Yoona Lim and Henry Lau. In the spot, they tell consumers to “come as you are” and celebrate differences in an inclusivity-pushing strategy.

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Speak the Language

Arby’s got involved with a bangliterally. To support its sponsorship last year of the ELeague, the company created videos showing its sandwiches being blown up along with references to the esports game “Counter-Strike: Global Offensive.” The spots were shown during ELeague broadcasts on Twitch and on TV on TBS. “People appreciated that we got the game and created stuff with the game in mind,” rather than treating it as a straight media buy, said Jeff Baker, the fast feeder’s VP-brand advertising and content. At the ELeague final at Atlanta’s Fox Theater, fans actually chanted “Arby’s,” according to multiple accounts given to Ad Age, including from Mr. Baker.

Give Up Control

Continue reading at AdAge.com

Party City just hired Hill Holliday as its lead agency for creative, digital and media duties following a competitive review, according to people with knowledge of the matter.

Zimmerman, which has worked on the Party City business since 2009, competed in the recent pitch. Consulting firm Roth Ryan Hayes supported the review.

“While we are sorry to part ways with Party City, we understand that new management often triggers new agencies,” Zimmerman CEO Michael Goldberg said in an emailed statement.

Continue reading at AdAge.com

When I was sports editor of the Daily Northwestern in 1959 our football team was riding high. After winning our first six games, Northwestern was ranked No. 2 in the country, and we were featured on the cover of Sports Illustrated. Unfortunately, we lost the last three games and our coach, Ara Parseghian, soon after left for Notre Dame. The team descended into Mediocreville for many years.

What happened was not a travesty. We just ran out of gas. But this year’s NCAA Tournament, where Northwestern appeared for the first time ever, was nothing less than highway robbery that should not go unpunished. It should, at the very least, have long-term implications for the good of sports.

Northwestern got into the playoffs by beating Michigan against all odds. After a Michigan basket to tie the score with 1.7 seconds left, Nathan Taphorn threw the inbound pass the length of the court to Dererk Pardon, who hit a layup for the win, 67-65. The Wildcats lost their last game to Purdue by four points, but they were still good enough to make the last seed in the NCAA playoffs. They finished with an overall 24-12 record, their best performance ever.

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