Hasta La Creative!

Visa aims to drive more retail loyalty through a new initiative with ride-hailing company Uber. The program, Uber Local Offers, allows consumers to earn points toward a discounted Uber ride when they use their Visa cards at select merchants. Riders earn one point for each $1 spent at an enrolled merchant100 points lead to a $10 Uber discount.

“It’s a way to effectively reward cardholders and loyal Uber riders,” explained Terry Angelos, VP of offers and loyalty at Foster City, Calif.-based Visa. “Normally with a reward or redemption program, you have to have a coupon code or a QR code,” he added, noting that this partnership simplifies the process and also helps build repeat customers for the hundreds of local merchants, including Barcito, Lucille’s Smokehouse BBQ and Peet’s Coffee, who have signed on. Since the program is performance-based, stores pay only when a customer buys something.

Rolling out in San Francisco and Los Angeles this week, the initiative follows several pilot programs Visa developed with Uber in recent months. The payments company developed a similar rewards program with Whole Foods earlier this year, for example, and created an Olympic-themed ride share during the games in early August.

Continue reading at AdAge.com

(TrendHunter.com) These August 2016 commercials range from sporty feminine hygiene ads to heroic streaming campaigns that promote a popular website with the help of a well-recognized social media mascot.

Additional…

What Donald Trump is really borrowing from Richard Nixon’s campaign rhetoric

When Kevin Roberts dismissed gender equality, referring to it as a “non-issue,” I was reminded of Ad Age editor Ken Wheaton’s recent column on the positive role women might play in what is often referred to as the “diversity problem.”

Mr. Wheaton is relying on change coming from those women with “hiring power,” which, in effect, means white women. I appreciate his optimism and his faith in my gender but, in my experience, which spans three decades in multicultural marketing, I have found white female ad execs just as likely as their male counterparts to shy away from serious conversations about systemic racism in our industry.

Kevin Roberts was inadvertently right about one thing. We need to stop talking about gender and racial diversity as a problem. Our industry’s impotence when it comes to dealing with structural racism and gender bias isn’t a “problem,” because if it were, it would be fixed. That’s what we do in advertising. We design strategies to solve problems.

Continue reading at AdAge.com

Film
Pedigree

In Thailand, it is a norm for Thai dog owners, especially for women, to perceive their pet dogs as their own children. 

To communicate based on their ‘Feed the good’ campaign, Pedigree worked on this insight to show how dogs and owners bringing the good in each other in their latest commercial ‘Mothers’, which was launched on Thailand’s Mother’s day along with another Mother’s Day commercial. 

Something another pet food brand has never done before. The film tells the story as a typical Mother’s day commercial. As it shows how various mothers dedicate and devote themselves to take care of their children in many ways. 

The story later reveals that the ‘children’ are not human but are actually their pet dogs, portraying the insights of how Thai dog owners love their dogs unconditionally just like their own children like they are mothers to them. And in return, their ‘children’ give unconditional love back to their ‘mothers’

Advertising Agency:BBDO, Bangkok, Thailand
Chief Creative Officer:Suthisak Sucharittanonta
Executive Creative Director:Anuwat Nitipanont
Creative Director:Park Wannasiri
Art Director:Panupak Siripakdee
Copywriter:Thiti Boonkerd

Print
Honda

Advertising Agency:Box, Goiânia, Brazil
Creative Director:Bruno Lopes, Wesley Silva
Art Director:Wesley Silva
Copywriter:Valdeir Castro
Illustrator: Wesley Silva
Additional Credits:Fernando de Paula

Film, Online
Wong Supermarket

The very first animated shortfilm for Wong Supermarket, created by Wunderman Phantasia and produced by Plan B. With the copy and message: “We never stop being kids when we keep imagining”, this shortfilm was the main content for the re-release of Wong’s Toy Store, called Wongderland, and was played on national cinemas.

Advertising Agency:Wunderman Phantasia, Lima, Peru
Chief Creative Director:Jose Aburto
Head Of Art:Augusto Landauro
Creative Director:JORGE ‘KOKY’ BORRERO
Senior Creative:Sebastián Sánchez-Botta
Copywriter:Alvaro Camino, Bruno Calmet
Account Director:Arminda Vásquez
Account Supervisor:ERICA MELGAR
Account Executive:Fiorella Gómez, CLAUDIA DRAGO
Production Supervisor:Luis Grieve, Sebastian Castro
3D MODELING SUPERVISOR:Ricardo Villar
Producer:Plan B
Music:SORDO AUDIO STUDIOS
Script:Sebastián Sánchez-Botta, Alvaro Camino, Bruno Calmet

Print
Unitel T+

Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Creative Director:Jorge Coelho
Art Director:João Marta
Copywriter:Tiago Pereira