Aug
30
Google: Google App – How to
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Aug
30
Twitter to Open Pre-Roll Video Ad Program to Influencers
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Twitter is on a pre-roll.
The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.
The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has been showing similar pre-roll video ads ever since it launched a program with top publishers and media companies in 2013.
Aug
30
Customizable Hybrid Smartwatches – The Hagen Connected Watch Offers Traditional Timepiece Design
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(TrendHunter.com) If you like the appeal of the technological features associated with modern smartwatch devices but prefer the timeless, tried-and-tested visual design of regular wristwatches, you might want to opt…
Aug
30
10 Thousand Design Opens, Creatives Join Narrative, Possible
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Narrative has appointed Benjamin Vendramin as its new chief creative officer.
He was most recently at McCann Erickson, where he was senior VP, group creative director working with the brands Verizon FiOS, Ad Council, Staples and General Mills. Prior to that, he ran his own agency, Goodgoll Vendramin, and led the TBWAChiatDay office in Toronto.
At McCann, he directed “The Greatest Action Movie Ever,” part of an integrated platform designed to get kids physically active and fight obesity.
Aug
30
Apple's $14.5 Billion EU Tax Ruling: Here's What You Need to Know
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On Tuesday, Apple was ordered to repay as much as 13 billion euros ($14.5 billion) plus interest after the European Commission said Ireland illegally slashed the iPhone maker’s tax bill between 2003-2014. Here are some key questions surrounding the decision:
What has the commission ruled?
That Ireland provided Apple illegal aid through a favorable tax arrangement, which violated the European Union’s state-aid rules. It’s the largest tax penalty in a three-year crackdown on sweetheart fiscal deals granted to multinationals by EU nations. The EU, like other global regulators, has targeted firms that sidestep taxes by moving around profits and costs to wherever they are taxed most advantageously — exploiting loopholes or special deals granted by friendly governments.
Aug
30
Tuesday Morning Stir
Posted in: Uncategorized–Danny McBride and Walton Goggins star as brand mascots in this GQ short that doubles as a promo for their new show, Vice Principals (video above).
-Walton Isaacson chief Hispanic marketing strategist Rochelle Newman-Carrasco weighs in on “Why the Ad Industry’s Diversity Strategy Needs a New Brief.”
-The New York Times asks if promoted celebrity brand endorsements on social media are ads. (Uh, of course they are.)
-Weber Shandwick and Pizza Hut unveiled the brand’s new Flick Football Field pizza box.
–Colle+McVoy hired Steve Knapp as executive director of media.
-BBDO Malaysia welcomed JWT vet Rafiq Ridzwan as head of planning.
–B. Bonin Bough has some thoughts on data. No advice for the recently fired, though.
Aug
30
Trump Media Ambitions May Look More Like The Blaze Than Fox News
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With former Breitbart News Chairman Stephen Bannon recently hired as a campaign chief and Fox News founder Roger Ailes advising, the last stretch of Donald Trump’s presidential campaign is looking packed with media moguls.
The campaign itself overpowered many Republican primary rivals with Mr. Trump’s ability, honed after 11 years as a primetime network star, to dominate the news and social media. With polls showing a narrow path to victory, could Mr. Trump’s post-election plan return him to the media industry as a mogul?
People close to the candidate have taken a preliminary look at Mr. Trump’s options to create a media business, according to people familiar with the matter, though there’s no serious effort right now.
Aug
30
Gatorade is Running a Serena Williams Snapchat Video Game Ad
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Gatorade is pushing the boundaries of Snapchat with a video game ad tied to the U.S. Open.
The old-school tennis game features 22 levels with each representing one of Serena Williams’ Grand Slam wins. Level 23 will unlock on September 10, the day of the Women’s Finals, should Williams win.
Aug
30
Top 45 Fitness Trends in August – From High-Tech Squash Games to Wearable Swimming Systems (TOPLIST)
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(TrendHunter.com) Alongside of classic sports and workout activities, the top August 2016 fitness ideas cater to niches with of-the-moment themes that involve celebrity influencers, global sporting events and popular…
Aug
30
Sleek Leather Shoes – Nike's Newest Roshe Collection Will Be Offered in Leather
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(TrendHunter.com) Nike’s Roshe Two will be released soon and part of the collection will include two pairs of leather shoes.
Each pair of shoes in the collection comes in a different color that is almost…
Aug
30
Contemporary Upscale Dog Houses – This Dog Home is Perfect for People Who Enjoy Spoiling Their Pets (GALLERY)
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(TrendHunter.com) This upscale dog house might be more modern than the home or backyard that it ends up being placed in.
Called the ‘MDK9 Dog House,’ the tiny abode is the perfect modern addition to…
Aug
30
25 Viral Marketing Innovations – From Snapshot Adoption Campaigns to Uncouth Feminist Ads (TOPLIST)
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(TrendHunter.com) These viral marketing innovations range from uncouth feminist ads to snapshot adoption campaigns that use the power of social media to help stray and shelter animals find a permanent home.
A…
Aug
30
Senior-Centric Homes – This In-Laws Home Features Accessibility Ramps and Over-Sized Rooms (GALLERY)
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(TrendHunter.com) The 3six0 architecture firm has gone ahead and converted an old family home garage into a fantastically well-equipped and intelligently designed in-laws home that features specific elements that…
Aug
30
Sling TV Looks to Woo Pay-TV Subscribers in New Campaign
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When Sling TV debuted 18 months ago, Dish Network positioned the streaming TV service as a solution to bringing back customers who have cut the cable cord and attract those who perhaps had never subscribed to a pay-TV service. But with its new marketing campaign, Sling is broadening its scope, trying to poach those who are subscribers to traditional cable and satellite TV packages.
Starring actor Danny Trejo, best known for his roles in “From Dusk Till Dawn” and “Machete,” the goal of the “Who’s Bad” campaign is to amplify the frustrations of pay-TV subscribers and present Sling TV as the solution.
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