UnitedHealth Group / Amil Fight against Childhood Obesity: Say No.


Film, Online
UnitedHealth Group / Amil

Advertising Agency:Artplan
Creative Director:Gustavo Tirre, Alessandra Sadock, Ricardo Weitsman
Art Director:David Tabalipa, Jorge Gomes
Copywriter:Fred Moreira, Marcelo Coli
Director:Renata Sete
Production Company:Sagaz

Polla Chilena de Beneficencia Lottery: The Luck of being Chilean


Film
Polla Chilena De Beneficencia

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Creative Director:Samer Zeidan
Art Director:German Quiroz, Diego Espinoza
Copywriter:David Thackeray, Jesus Ulloa

Sonoflex Acoustic Insulation: Home

Outdoor, Print
SONOFLEX

What happens in your home, should stay at your home.

Advertising Agency:BBDO, Santiago, Chile
Executive Creative Director:Marcelo Con, Jorge Munoz
Creative Director:Rodrigo Peralta
Art Director:Celim Kores Cáceres, Rafael Alegría
Copywriter:Felipe Araya, Matías Celis
Illustrator:Sergio Edwards

Polla Chilen Loto: New Lifes

Outdoor, Print
Polla Chilen

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Creative Director:Samer Zeidan
Art Director:German Quiroz, Carolina Zavala, Diego Espinoza, Daniel Cariqueo
Copywriter:David Thackeray, German Quiroz
Photographer:Diego Palma

Stabilo Boss: Strawberries, Cleavage, Kitten

Print
Stabilo

Advertising Agency:Fcb, Lisbon, Portugal
Creative Directors:Luis Silva Dias, Edson Athayde
CW:Viton Araújo, Victor Afonso
AD:Eduardo Tavares, Gonçalo Martinho
Postproduction:Paulo De Almeida
Post Production Company:Magma Image
Account Director:Carlos Baptista

WWF: Nest Inn


Media, Online
WWF

In a way we’re bringing the sharing economy to the realm of planet-conservation. Often times, people feel incapable of making a tangible impact on the planet. We usually find “helping” to be something we have to go out of our way to do. Nest Inn breaks this barrier by providing us with the information and capacity we need to act as active conservation warriors straight from the comfort of our homes.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Johana Martinez, Zuheir Kotob

Be The Match: The Hero Gene


Media, Promo
Be The Match

70% of blood cancer patients in need of a life-saving bone marrow transplant don’t have a matching donor in their family. They rely on strangers in the national bone marrow database to be a hero and come to their rescue. In order to grow the database, we went to hero-central: New York COMIC CON. We asked attendees if they have the mutant “Hero Gene” and invited them to take a simple DNA test to register with the National Bone Marrow Database, Be The Match.

Advertising Agency:Area23, New York, United States
Creative Director:Tim Hawkey
Art Director:Abby Stellpflug
Copywriter:Andy Gerchak, Chris Bernesby
Additional Credits:Frank LaPort

Pedigree: pUp Syndrome


PR, Online
Mars

Advertising Agency:BBDO, Moscow, Russia
Managing Director:Natalia Tsyganova
Creative Director:Alexey Fedorov
Creative Group Head:Ekaterina Savrasova
Senior Copywriter:Natalia Sytnik
Digital Creative Group Head:Victor Gribanov
Senior Digital Producer:Yuriy Marin
TV Production Director:Boris Anisonyan
Senior Producer:Yana Ageeva
Junior Producer:Anna Chernaya
Music Producer:Dmitriy Rubezhov
Director TV Production Studio:Kirill Kulygin
Senior TV studio Manager:Andrey Belov
Group Account Director:Elena Vorobyova
Account Director:Natalya Dzhafarova
Account Supervisor:Anastasia Babuchenko

Huünen Beer: Puppies

Print
Huünen

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Samer Zeidan
Art Director:German Quiroz
Copywriter:David Thackeray, German Quiroz

Mollie's Fund: Insect, Inferno, Alien

Print
Mollie’s Fund

Advertising Agency:Area23, New York, USA
Creative Directors:Tim Hawkey, Elliot Langerman, David Adler
Art Director:Guillermo Aracena
Copywriter:Spencer Magloff
Illustrator:Zombie Studio
Photographer:Zombie Studio

X-sense: Daddy is back

Outdoor, Print
X-Sense

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Raimundo Undurraga
Art Director:Israel Urrutia, Joaquín Toro
Copywriter:Tomas Cisternas, Oscar Gonzalez

El Ciudadano: Politibooks


Promo, Design
El Ciudadano

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director:Andres Echeverria
Art Director:Jaime Cano, Francisco Pérez
Copywriter:Jonathan Chauque, Rafael Pabón
Illustrator:Fabián Rivas
Production:Believe, Acción Films
Sound:Clio

Pedigree: Arrivals, Astronaut

Outdoor, Print
Pedigree

No one misses you as much as your dog.

Advertising Agency:BBDO Chile
Executive Creative Direction:Jorge Munoz, Marcelo Con
creative direction:Felipe Bobadilla Agouborde
Copywriting:Maria de los Angeles Contreras
Art Direction:Marcelo Moya Ochoa, Andrés Cominetti
Photography:MCM Studio
Retouch:Víctor “Titín” Arancibia, Marcelo Moya Ochoa

Huünen Beer: Instant menstrual relief

Outdoor, Print
Huünen

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Raimundo Undurraga
Art Director:Israel Urrutia, Joaquín Toro
Copywriter:Tomas Cisternas, Oscar Gonzalez

X-sense: Pay for sex

Outdoor, Print
X-Sense

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:Raimundo Undurraga
Art Director:Israel Urrutia, Joaquín Toro
Copywriter:Tomas Cisternas, Oscar Gonzalez

Dos en uno: Bitter parents

Outdoor, Print
Dos en Uno

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Directors:Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director:Andres Echeverria
Art Director:Jaime Cano, Francisco Pérez, Diego Riveros
Copywriter:Jonathan Chauque, Rafael Pabón
Photographer:Patricio Pescetto
Retoucher:Silvana Mercado

Bauker: Freedom

Outdoor, Print
BAUKER

Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Directors:Alvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director:Andres Echeverria
Art Director:Jaime Cano, Francisco Pérez, Diego Riveros
Copywriter:Jonathan Chauque, Rafael Pabón
Illustrator:Jaime Cano
Photographer:Patricio Pescetto

DIF Guadalajara Child abuse prevention: Permanent Marks


Film
DIF Guadalajara

Advertising Agency:Publicis, Mexico City, Mexico
Vp Creative Director:Jessica Apellaniz, Diego Wallach
Group Creative Head:Luís “madruga” Enríquez
Head Of Art:Luís “madruga” Enríquez
Creative Director:Leonardo Corrales, Rodrigo Del Oso
Associate Creative Director:Rodolfo López
Art Director:Alejandro Garcia
Agency Producer:Lizeth Torres
Director:Pep Ávila, Jorge Aguilera
Cinematographer:Kenji Katori
Producer:Vanessa Hernández
Account Supervisor:Atria Medina
Ceo:Juan Carlos Tapia

Christus Muguerza Hospital: Names

Print
Christus Muguerza Hospital

One blood donation can save trhee lives. Donate its’ in your blood.

Advertising Agency:Volatil Comunicacion, Puebla City, Mexico
Executive Director:Arturo Ortiz, Jorge Leon, Obed Salazar
Creative Director:Antonio Orozco
Art Director:Obed Salazar
Copywriter:Antonio Orozco
Illustrator:Obed Salazar

Bayer Alka-Seltzer: Bring It On

Print
Bayer

Advertising Agency:BBDO, Mexico City, Mexico
Chief Creative Officer:Ariel Soto
Head Of Art:Sindo Ingelmo
Group Creative Director:Carlos Oxte
Creative Director:Carlos Angel
Art Director:Jimena Espinosa, Fernanda Gil-Pier, Ernesto Alva
Copywriter:Carlos Angel, Jimena Espinosa, Fernanda Gil-Pier
Photographer:Sisso Chouela
Retoucher & Digital Artist:Martin Ledesma